Everybody was a winner at the annual pre‑ESPY luxury lounge in New York on Tuesday.
Leading up to one of sports’ biggest nights, GBK hosted a gifting event where elite athletes, ESPY nominees and celebrities sampled premium brands to enjoy and take home. The 2026 swag bag delivered once again with an over‑the‑top mix of luxury travel, wellness experiences, creative services, fashion and gourmet eats.
Mikaela Shiffrin, Cam Heyward, Miles McBride and Fabulous the Rapper were among the biggest names inside the penthouse lounge. They were joined by Olympic ice dancers Alex and Maia Shibutani, “RHOBH’s” Sutton Stracke and Bravo’s “Next Gen NYC” duo Georgina McCann and Shai Fruchter. The afternoon also drew top ESPY nominees and Paralympic medalists.
“Athletes really want things that are going to help them stay healthy and be able to perform and entertain us all,” GBK CEO Gavin Keilly said. “At the end of the day, we are helping them — we are honoring them for their achievements. We have a talent handler walking them around, introducing them to each of the brands… most of them take photos with the brands… the talent handler carries the bag around and puts all the swag inside.”
The standout brands this year centered on high‑end wellness and tech innovations, from InBody’s medical‑grade body analysis to Nuropod’s neuromodulation wearable and Dulsa’s award‑winning gut‑health formula. Prestige beauty and lifestyle offerings rounded out the lineup, including Wontech USA’s Oligio X skin‑tightening treatments and Your Book Is Your Hook’s bespoke celebrity publishing services.
Knicks star Miles McBride with Dulsa. Credit: Jaclyn Gentilesco
Health and wellness
The 2026 bag leans heavily into health, wellness and aesthetic products:
- InBody – medical‑grade body composition technology
- Nuropod by Parasym – wearable neuromodulation device
- Dulsa Botanical Complex – sugar‑free gut‑health and metabolism formula
- Wontech USA – Oligio X skin‑tightening technology and K‑beauty treatments
- Tru Niagen Hydration – wellness hydration products
Rams star Josh Wallace with InBody. Credit: Jaclyn Gentilesco
Publishing, media and creative Services
Star athletes and celebrities also received a curated selection of premium communication and media‑training activations:
- Your Book Is Your Hook – celebrity book development
- Action Takers Publishing – publishing and author services
- Speech Fox – speech and communication coaching
ESPY nominee Kyndal Stowers with Wontech. Credit: Jaclyn Gentilesco
Fashion and apparel
The bag also included a mix of lifestyle apparel:
- Antigua Apparel – performance and lifestyle apparel
- Roots of Fight – athlete‑inspired apparel and collectibles
Real Housewives of Beverly Hills Star Sutton Stracke with Your Book is Your Hook. Credit: Jaclyn Gentilesco
Food, beverage and culinary experiences
A variety of indulgent snacks and health‑focused goodies were included:
- Baby’s Buns & Buckets -Thai‑style eatery
- Legendary Foods – protein‑forward snacks
- Hormbles Chormbles – protein‑forward candy
- Solid Wiggles – artisanal gelatin desserts
- LALO Tequila – premium tequila
ESPY Nominee Tegan Kevan with Nuropod. Credit: Jaclyn Gentilesco
Travel and resort experience
Last but not least, the bag featured travel experiences:
- Sailrock South Caicos – luxury resort and travel experiences
- Swim Up Hill Foundation & Soweto Swim School (Philanthropy) – highlighted its mission to expand swimming access in South African townships by building community pools and teaching water safety to local children.
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