If you haven’t heard of Snow Wife yet, prepare to have her name etched into your playlists and pop music conversations. Spotify has crowned her as one of the pop’s most exciting innovators by giving her a spot on the music streaming giant’s 2024 Pop Rising Artists-To-Watch, and it’s not hard to see why. With her genre-bending sound, fearless experimentation, and magnetic personality, Snow Wife is steering hyperpop into a thrilling new direction.
Her meteoric rise began with her breakout single, “American Horror Show,” which has now amassed over 86 million streams. This dark, catchy anthem catapulted her into the spotlight and earned her a devoted cult following within the hyperpop community. Snow followed up this success with her debut EP Queen Degenerate, an unapologetic, raw collection of tracks that showcases her bold artistry. The EP, which has garnered over 45 million streams, became a testament to her mantra: “You are who you’ve always wanted to be.”
“When I started Snow Wife, I was in a really hard place in my life,” she told Celeb Secrets exclusively in a virtual interview. “Snow Wife became a personal testament of envisioning the best version of yourself and living as her until everything around you aligns with that reality.”
This unapologetic confidence and commitment to individuality have become hallmarks of her music and persona.
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Snow’s artistry is deeply rooted in her eclectic background as a dancer. Having trained in dance from the age of 10, she moved to Los Angeles at 19 to pursue her creative dreams. While living in LA and navigating a new city, Snow began writing songs as a natural extension of her lifelong passion for creative expression. “Everything about Snow Wife—the music, the visuals, the message—is interconnected,” she explained. “I don’t think anything in my artist career exists without dance or the creative direction process.”
Her sound reflects her love for artists who push boundaries, citing Lady Gaga, Madonna, Gwen Stefani, and Brooke Candy as early influences. With an experimental edge and infectious confidence, Snow has carved out her own space in the pop landscape. Singles like “Wet Dream,” “Pool,” and “Crazy” dropped this past year, solidifying her reputation as an artist unafraid to mix playfulness with thought-provoking themes. Publications such as Paper Magazine, OUT, and Nylonhave taken notice, affirming Snow Wife as a force to watch.
On Friday (January 24), Snow Wife entered a bold new chapter with the release of her latest single, “What Do Girls Do.” This cheeky, WLW (women-loving-women) anthem marks an evolution in her artistry, signaling a more refined and intentional approach to her music. “I think ‘What Do Girls Do’ is very different from everything I’ve put out so far,” Snow revealed to us. “This new section of my music reflects how I’ve developed as a songwriter and as an artist.”
While Snow’s earlier work, like Queen Degenerate, celebrated her raw talent and commitment to the craft, her new material showcases a more polished and nuanced sound. “What Do Girls Do” is not just a playful pop track — it’s a thoughtful commentary on queerness, womanhood, and identity. “It’s about queerness, but it’s also about what it means to be a woman for everyone,” she explained. “Whether you’re cisgender, androgynous, doing drag, or somewhere in between — it’s about celebrating what makes a woman to us.”
The music video for the single — which is also out now — dives deeper into these themes, exploring the diverse experiences of womanhood with a bold, artistic lens. What begins as a hyper-feminine, cis-coded mannequin gradually transforms into a genderless form, mirroring Snow’s own evolving understanding of womanhood and her personal journey with gender. Set within a home, the story juxtaposes the performance of femininity with the awkward, voyeuristic curiosity that often accompanies the intimate and vulnerable process of self-discovery.
Snow describes it as a reflection of her evolving artistry, noting that it’s the first music video she’s created without incorporating dance. “For a big portion of my career so far, dance has been so intertwined with my music,” she shared. “But this video challenged me to express myself differently, and I loved stepping out of my comfort zone.”
Snow Wife’s artistry is underpinned by her belief in the power of community and individuality. As she embarks on this new era, she’s excited to see how her evolving sound resonates with fans. “I think this music is very experimental and political,” she said. “It’s about building a community of individuals who feel seen and understood through the music.”
This sense of community is central to her message. With “What Do Girls Do,” Snow invites listeners to celebrate their own identities while challenging societal norms. As one of Spotify’s rising stars, she’s poised to bring her fearless, genre-defying sound to even bigger audiences in 2025.
So, what are you waiting for? Dive into Snow Wife’s world and stream “What Do Girls Do” now. Whether you’re a longtime fan or just discovering her electrifying sound, one thing’s for sure: Snow Wife is here to stay, and she’s rewriting the rules of pop music along the way.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source celebsecrets.com ’
