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A longtime finance chief, Hiroki Totoki has played a key role in steering Sony’s strategic shift toward content-driven growth.
In 2023, Sony explored acquisitions such as Paramount Global and Japanese publisher Kadokawa Corp., reflecting its ambition to strengthen its portfolio across gaming, anime, music, and film.
Sony Group Corp has named Hiroki Totoki as its new chief executive officer (CEO), reinforcing the company’s commitment to expanding its entertainment business. A longtime finance chief, Totoki has played a key role in steering Sony’s strategic shift toward content-driven growth.
Alongside Kenichiro Yoshida, the outgoing CEO who will remain as chairman of the board, Totoki has helped position Sony as a powerhouse in entertainment. In 2023, the company explored acquisitions such as Paramount Global and Japanese publisher Kadokawa Corp., reflecting its ambition to strengthen its portfolio across gaming, anime, music, and film.
The strategy has paid off. In the September quarter, Sony’s operating profit surged 76 per cent, driven by strong content performance despite weaker demand for smartphone components and image sensors used by Apple Inc. and Xiaomi Corp.
The leadership changes, effective April 1, 2025, include:
– Hiroki Totoki as President and CEO
– Hideaki Nishino leading the game and network services division
– Hermen Hulst as CEO of Sony’s game studio business
“I am incredibly honored and humbled to have been entrusted with the important role of President and CEO. At the same time, I am looking forward to working as CEO with our approximately 110,000 employees to further evolve and grow Sony,” Totoki, 60, said in the statement.
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