UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will work in the agency’s N.Y. office and David will be based in L.A.
Schumacher and David will lead the development of brand and entertainment strategies for UTA’s corporate clients such as The Coca-Cola Company, General Motors, Delta Air Lines, L’Oreal, Google, LinkedIn and Campari, among many others. Both VPs will report to the division’s co-heads David Anderson and Julian Jacobs.
“Austin and Tiffany’s ability to drive cultural relevance and craft innovative strategies are unmatched,” said Anderson and Jacobs. “We’re thrilled to have them on board as we continue to grow our business.”
Prior to joining UTA, Schumacher held advisory and leadership roles at companies including Lyft, Coinbase, Faherty, Brand Storytelling, SignalFire and most recently, Kernel – a food and technology startup led by Chipotle founder Steve Ells – where he served as CMO. Earlier in his career, Schumacher honed his skills in brand strategy, product innovation and advertising at Accenture’s What If Innovation, Venables Bell & Partners and Walton Isaacson.
As a founding member of Lyft’s brand team, he built the company’s Entertainment & Culture function and led its brand marketing team, overseeing entertainment & sports marketing, social media, influencer marketing and brand strategy. In 2018, he launched Lyft Entertainment, the company’s Emmy-nominated content development arm that produced award-winning campaigns to grow the brand’s presence in culture with companies across TV, film, music and sports. At Coinbase, he served as the company’s first vice president of brand, where he oversaw brand strategy, vertical partnerships and integrated marketing, among other functions.
Prior to UTA, David was a senior executive at 1000heads, where she oversaw the Google business and spearheaded Google Pixel’s creator advocacy program, activating across key cultural moments including the Super Bowl, FIFA World Cup, Coachella, Grammys and more. During her time at Octagon, she secured new business efforts for clients such as Mastercard, Delta Air Lines and The Home Depot, directing several digital and experiential initiatives for Mastercard at the PGA, Pebble Beach and Arnold Palmer Invitational.
Her varied resume includes managing brand partnerships and events at Universal Music Group, where she led 360-degree multichannel marketing campaigns for artists such as Post Malone, Hailee Steinfeld, The Weeknd and Joe Jonas. Earlier in her career, David was a driving force in Samsung’s Entertainment Marketing Strategy at PMK*BNC where she oversaw Samsung’s White Glove Influencer Program and directed large-scale partnerships with the NBA, Warner Bros. Studios, Lionsgate, and C3 Presents (Lollapalooza, Austin City Limits).
The two executive hires come as UTA Entertainment Marketing – which was established in 2017 and has since grown to more than 80 global employees – continues to cement its position as a leading advisory and consultancy to Fortune 500 brands on their strategies and partnerships across entertainment and culture. In 2024, UTA acquired the Gen Z-focused company, JUV Consulting, which further bolstered its capabilities within the marketing division.
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