<\/p>\n
\n\tDick\u2019s Sporting Goods is launching its own in-house entertainment studio to get closer to sports fans with original unscripted series to fuel their own athletic passions. <\/p>\n
\n\tCookie Jar & A Dream Studios, a new content and production studio to lean into unscripted sports themed series, follows the retailer using Hollywood production partners and filmmakers to tell stories through the lens of sport, starting in 2014.<\/p>\n
\n\t\u201cDick\u2019s\u00a0believes that\u00a0sports have the power to change lives. And we\u2019ve seen through our work\u00a0how true\u00a0that is for so many who have excelled, triumphed against the odds, and been defeated in sport.\u00a0There are so many incredible\u00a0and inspiring\u00a0human\u00a0stories\u00a0that deserve to be told, and we\u00a0could not be more excited to showcase how individuals, teams and communities are shaping sport, bringing people together and unifying and building communities for thousands,\u201d said Mark Rooks, vp of Creative, Entertainment & Sponsorships at Dick\u2019s Sporting Goods.<\/p>\n
\n\tInterest in sports-themed programming around athletes at the top of their game has grown with Netflix series like Formula One: Drive to Survive<\/em> and ESPN<\/a>\u2018s 30 for 30<\/a> <\/em>documentary series. Retailers that traditionally advertised their wares on live games now look to original scripted and unscripted series in the hope consumers may embrace new brands or products\u00a0through TV\u00a0content they view in the streaming era. <\/p>\n \n\tOver the last decade, Dick\u2019s Sporting Goods has produced five feature-length movies and ten short or episodic documentaries. The first feature doc was We Could Be King<\/em>, which earned an Emmy Award for outstanding sports documentary. <\/p>\n \n\tA second\u00a0Sports\u00a0Emmy\u00a0came with The Turnaround<\/em>, a documentary about Philadelphia Phillies\u2019 superfan Jon McCann, who inspired a 2023 standing ovation for Phillies shortstop Trea Turner that turned the team\u2019s season round.<\/p>\n \n\tUpcoming projects from Cookie Jar & A Dream Studios\u00a0include Big Dreams: The Little League World Series 2024<\/em>, an ESPN documentary to bow Aug. 12 and centered on the iconic American youth sporting event. The film is produced in partnership with Imagine Entertainment and MLB Studios.<\/p>\n \n\t\u201cBig Dreams<\/em>\u00a0is a great example of the kind of\u00a0projects\u00a0Cookie Jar & A Dream Studios\u00a0aims\u00a0to produce. Being able to share\u00a0big sports moments\u00a0with\u00a0fans is something that\u00a0drives\u00a0our team, and we look at\u00a0the upcoming years with\u00a0great\u00a0excitement\u00a0as\u00a0we\u00a0know there will be\u00a0so many\u00a0unforgettable\u00a0stories\u00a0deserving of\u00a0the\u00a0spotlight,\u201d Rebecca Covington,\u00a0senior director,\u00a0creative production\u00a0at Dick\u2019s Sporting Goods said in a statement.<\/p>\n \n\tThe name\u00a0of the studio, Cookie Jar & A Dream,\u00a0is inspired by the company founder Dick Stack in 1948 and aged 18-year-old borrowed $300 in savings from his grandmother\u2019s cookie jar to open a bait-and-tackle shop in Binghamton, New York.\u00a0<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Dick\u2019s Sporting Goods is launching its own in-house entertainment studio to get closer to sports fans with original unscripted series to fuel their own athletic passions. Cookie Jar & A Dream Studios, a new content and production studio to lean into unscripted sports themed series, follows the retailer using Hollywood production partners and filmmakers to […]<\/p>\n","protected":false},"author":2,"featured_media":1946481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[339230,22444],"class_list":["post-1946480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-30-for-30","tag-espn"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Dicks-Sporting-Goods-to-Launch-Entertainment-Studio.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1946480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1946480"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1946480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1946481"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1946480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1946480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1946480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}