{"id":1946547,"date":"2025-08-07T13:15:39","date_gmt":"2025-08-07T13:15:39","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1946547"},"modified":"2025-08-07T13:15:39","modified_gmt":"2025-08-07T13:15:39","slug":"eva-longorias-soccer-play-why-hollywood-stars-are-investing-in-sports","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/eva-longorias-soccer-play-why-hollywood-stars-are-investing-in-sports\/","title":{"rendered":"Eva Longoria\u2019s Soccer Play: Why Hollywood Stars Are Investing in Sports"},"content":{"rendered":"

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At the peak of the trend a few years ago, every celebrity seemed to have their own brand of tequila. Today, there\u2019s a new investment craze: a soccer club and a complementary TV series.<\/p>\n

Eva Longoria<\/a> has both. \u201cNecaxa<\/a>,\u201d which debuts Thursday on FX<\/a>, follows the namesake Mexican club, in which Longoria<\/a> has a stake, as it strives to inch up Mexico\u2019s top league and make the coveted playoffs.<\/p>\n

It charts Longoria\u2019s post-investment role as she becomes \u201cLa Patrona<\/a>\u201d (The Boss<\/a>), as the players on the team call her. Yet soccer is a notoriously hard business, and one now saturated with celebrities who are using their investment to spawn accompanying entertainment. But Longoria said \u201cNecaxa\u201d (pronounced \u201cNecaha\u201d) has a standout story, and a potentially large audience in the U.S. Latino market.<\/p>\n

Thanks to the success of \u201cWelcome to Wrexham<\/a>,\u201d the TV series as an ancillary product…<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

At the peak of the trend a few years ago, every celebrity seemed to have their own brand of tequila. Today, there\u2019s a new investment craze: a soccer club and a complementary TV series. Eva Longoria has both. \u201cNecaxa,\u201d which debuts Thursday on FX, follows the namesake Mexican club, in which Longoria has a stake, […]<\/p>\n","protected":false},"author":2,"featured_media":1946548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-1946547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Eva-Longorias-Soccer-Play-Why-Hollywood-Stars-Are-Investing-in.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1946547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1946547"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1946547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1946548"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1946547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1946547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1946547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}