{"id":1946670,"date":"2025-08-07T14:07:57","date_gmt":"2025-08-07T14:07:57","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1946670"},"modified":"2025-08-07T14:07:57","modified_gmt":"2025-08-07T14:07:57","slug":"fever-and-merlin-entertainment-partner-to-bring-super-neon-attraction-to-mall-of-america-for-its-global-debut-amusement-today","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/fever-and-merlin-entertainment-partner-to-bring-super-neon-attraction-to-mall-of-america-for-its-global-debut-amusement-today\/","title":{"rendered":"Fever and Merlin Entertainment partner to bring Super Neon attraction to Mall of America for its global debut \u2013 Amusement Today"},"content":{"rendered":"<p><\/p>\n<div>\n<p>BLOOMINGTON, Minn.\u00a0\u2014 A dazzling new immersive experience is about to electrify the Twin Cities.\u00a0<em>Super Neon<\/em>, a vibrant wonderland of glowing lights and surreal landscapes, will make its U.S. debut at the iconic Mall of America\u00ae\u00a0on September 12, 2025. Tickets are expected to sell quickly, and the waitlist for early access is now open.<\/p>\n<p>Conceived, designed, and brought to life in under a year, this first-of-its-kind world quickly went from imagination to reality by Merlin Magic Making, the creative powerhouse behind Merlin Entertainments and presented by Fever\u2014the global live entertainment discovery platform.\u00a0<em>Super Neon<\/em>\u00a0invites guests of all ages to step into a kaleidoscopic world of art, light, and imagination. Designed to ignite creativity and joy, the experience blends high-concept visuals with hands-on fun in an uplifting, dreamlike environment.<\/p>\n<p>Spanning a 45\u201360 minute journey,\u00a0<em>Super Neon<\/em>\u00a0leads visitors through a series of luminous, interactive rooms where imagination comes to life. Spanning more than 11,000 square-foot of space at Mall of America, this experience brings a neon wonderland which will spark wonder, elevate senses, and leave guests feeling uplifted. The illuminated playground will provide interactives such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>A colorful rainstorm, complete with underwater umbrellas hanging from the sky\u00a0<\/li>\n<li>Stroll through a magical forest where guests\u2019 touch brings life to towering trees<\/li>\n<li>Pose with radiant sculptures, sensory light tunnels and cloudlike dreamscapes<\/li>\n<li>\u201cPaint\u201d with beams of color and explore otherworldly, photogenic installations<\/li>\n<\/ul>\n<p>Each environment is crafted to inspire play, self-expression, and unforgettable memories\u2014whether you\u2019re visiting with friends, family, or flying solo, Super Neon is the perfect outing for locals and tourists alike.<\/p>\n<p><em>\u201c<\/em><em>Super Neon all started with the trend and fascination in awe-inspiring lighting installations and how light has a mood-boosting impact on us all,\u201d said Liz Cummings, Merlin Making Creative Lead for New Products &amp; Concepts. \u201cIn making this world\u2019s first attraction from start to finish in less than a year, we were able to hone in on current trends and make them relevant for our guests immediately.\u00a0 Throughout the creation of Super Neon, we\u2019ve had to completely rethink how we bring attractions to life\u2014working differently with our teams to deliver faster while still bringing the depth, quality, and signature Merlin magic our guests expect.\u201d<\/em><\/p>\n<p><em>\u201cAt Fever, we\u2019re passionate about bringing unique, world-class experiences to life for audiences everywhere,\u201d said Tom Mcelwee, RGM North America at Fever. \u201cSuper Neon is a perfect example of immersive storytelling done right. It\u2019s imaginative, meaningful, and designed to spark wonder while elevating the senses of people of all ages. We\u2019re thrilled to bring this unique experience to the greater Minneapolis area.\u201d<\/em><\/p>\n<p>The experience will be located on level 3 of Mall of America at 338 West Market, Bloomington, MN. Opening hours are:<\/p>\n<ul class=\"wp-block-list\">\n<li>Monday to Saturday: 10:00 a.m. \u2013 8:00 p.m. (last entry at 7:00 p.m.)<\/li>\n<li>Sunday: 11:00 a.m. \u2013 6:00 p.m. (last entry at 5:00 p.m.)<br \/><em>Note: The exhibit will close on Tuesdays for maintenance.<\/em><\/li>\n<\/ul>\n<p>Tickets start at $25.99. Guests can now join the waitlist for early ticket access ahead of the general on-sale which begins August 14.<\/p>\n<p>With a reputation for delivering unforgettable pop-ups across the U.S. and beyond, Merlin and Fever\u2019s newest creation promises to be a highlight of the summer season\u2014a glowing invitation to reconnect with your sense of awe.<\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source amusementtoday.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BLOOMINGTON, Minn.\u00a0\u2014 A dazzling new immersive experience is about to electrify the Twin Cities.\u00a0Super Neon, a vibrant wonderland of glowing lights and surreal landscapes, will make its U.S. debut at the iconic Mall of America\u00ae\u00a0on September 12, 2025. Tickets are expected to sell quickly, and the waitlist for early access is now open. Conceived, designed, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1946671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-1946670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Fever-and-Merlin-Entertainment-partner-to-bring-Super-Neon-attraction.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1946670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1946670"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1946670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1946671"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1946670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1946670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1946670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}