{"id":1946696,"date":"2025-08-07T14:20:01","date_gmt":"2025-08-07T14:20:01","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1946696"},"modified":"2025-08-07T14:20:01","modified_gmt":"2025-08-07T14:20:01","slug":"sm-entertainments-q2-2025-revenue-up-19-to-218m-ceo-hints-at-china-expansion-after-tencent-deal","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/sm-entertainments-q2-2025-revenue-up-19-to-218m-ceo-hints-at-china-expansion-after-tencent-deal\/","title":{"rendered":"SM Entertainment\u2019s Q2 2025 revenue up 19% to $218M; CEO hints at China expansion after Tencent deal"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"p1\">South Korean entertainment giant <a rel=\"nofollow\" target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; SM Entertainment [148 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/sm-entertainment\/\">SM Entertainment<\/a> reported a <span style=\"color: #008000;\">19.3% YoY<\/span> jump in consolidated revenue for the second quarter of 2025, driven by surging album sales and strong merchandise performance.<\/p>\n<div class=\"mb-advert__uber\">\n<div id=\"uberad\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.musicbusinessworldwide.com\/jobs\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/div>\n<\/div>\n<p class=\"p1\">The agency, home to K-pop acts such as <b>RIIZE, NCT 127, aespa,<\/b> and <b>NCT DREAM<\/b>, booked<b> 302.9 billion<\/b> <b>South Korean won<\/b> (approx. USD $218 million) in Q2 consolidated revenue, up from<b> 253.9 billion<\/b> won ($183m) a year earlier, according to its quarterly earnings report published Wednesday (August 6).<\/p>\n<p class=\"p1\">Of the total, revenue at parent company SM Entertainment surged <span style=\"color: #008000;\"><b>26.5% YoY<\/b> <\/span>to<b> 220.3 billion won<\/b> ($159m), driven primarily by strong growth in album and digital music revenue, which jumped<span style=\"color: #008000;\"> <b>37.9% YoY<\/b><\/span> to<b> 99.0 billion<\/b> <b>won <\/b>($71m).<\/p>\n<p class=\"p1\">The surge in album revenue came as \u201cnew album sales volume increased by over 1.9 million copies YoY,\u201d<b> SM Entertainment<\/b> CFO <b>Jeongmin Jang<\/b> told analysts during an earnings call.<\/p>\n<p class=\"p1\">RIIZE\u2019s debut full album<i> ODYSSEY <\/i>led sales with <b>1.93 million<\/b> copies, followed by <b>NCT WISH<\/b>\u2018s second mini album<i> poppop <\/i>with <b>1.34 million<\/b> copies and aespa\u2019s single <i>Dirty Work <\/i>with <b>900,000<\/b> units sold. Additional releases from <b>Mark<\/b> and <b>Doyoung<\/b> brought total new release sales to <b>5.79 million<\/b> copies for Q2.<\/p>\n<p class=\"p1\">SM Entertainment CEO <strong>Cheol-hyuk Jang<\/strong> said: \u201cThese achievements across our artist lineup continue to deepen our IP portfolio and enrich global fan experiences with even greater diversity.\u201d<\/p>\n<p class=\"p1\">Concert revenue in Q2 slipped <span style=\"color: #ff0000;\"><strong>1.9% YoY<\/strong><\/span> to <b>33.6 billion<\/b> <b>won<\/b> ($24.0m), with major performances including <b>TVXQ!<\/b>\u2018s three Tokyo Dome concerts celebrating their 20th anniversary in Japan, <b>NCT 127<\/b>\u2018s six shows across Japan and Macau, and SMTOWN 30th Anniversary concerts in London, LA, and Mexico City.<\/p>\n<p class=\"p1\">MD\/licensing revenue surged <span style=\"color: #008000;\"><b>39.6% YoY<\/b><\/span> to<b> 63.9 billion<\/b> <b>won <\/b>($46m), boosted by strong concert merchandise sales and successful pop-up events including NCT WISH\u2019s exhibition pop-up and RIIZE\u2019s character pop-up.<\/p>\n<p class=\"p1\">Operating profit jumped <span style=\"color: #008000;\"><b>92.4% YoY<\/b><\/span> to<b> 47.6 billion won<\/b> ($34m), while net profit nearly tripled to<b> 30.9 billion won<\/b> ($22m) from <b>8.4 billion won<\/b> ($6m).<\/p>\n<figure class=\"mbw-articlepic mbw-articlepic--center\"><img class=\"lazyload\" bad-src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/08\/Screenshot-2025-08-07-at-10.53.53\u202fAM-80x31.png\" srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2025\/08\/Screenshot-2025-08-07-at-10.53.53\u202fAM-80x31.png 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/08\/Screenshot-2025-08-07-at-10.53.53\u202fAM-160x62.png 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/08\/Screenshot-2025-08-07-at-10.53.53\u202fAM-320x125.png 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/08\/Screenshot-2025-08-07-at-10.53.53\u202fAM-418x163.png 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2025\/08\/Screenshot-2025-08-07-at-10.53.53\u202fAM-648x253.png 648w\" data-sizes=\"auto\"\/><\/figure>\n<p class=\"p1\">Meanwhile, revenue from SM\u2019s major subsidiaries climbed<span style=\"color: #008000;\"> <b>25.4% YoY<\/b> <\/span>to<b> 141.5 billion won<\/b> ($102m). <b>SM Entertainment Japan<\/b> posted strong growth of <span style=\"color: #008000;\"><b>38.6% YoY<\/b><\/span> to<b> 26.0 billion won<\/b> ($19m) driven by expanded concert activity, while <b>SM Brand Marketing<\/b> rose<span style=\"color: #008000;\"> <b>38.2%<\/b> <\/span>to<b> 19.5 billion<\/b> won ($14m) on increased album and merchandise sales.<\/p>\n<p class=\"p1\">However, <b>SM C&amp;C<\/b> continued its decline, falling <span style=\"color: #ff0000;\"><b>24.2% YoY<\/b><\/span> to<b> 21.1 billion won<\/b> ($15m) due to reduced advertising revenue, while <b>KEYEAST<\/b> plunged <span style=\"color: #ff0000;\"><b>81.7% YoY<\/b><\/span> to<b> 3.0 billion won<\/b> ($2m) amid fewer drama broadcasts.<\/p>\n<p class=\"p1\">The newly consolidated superfan app operator <b>DearU<\/b> contributed<b> 20.2 billion won<\/b> ($14m) in Q2 revenue following its <a rel=\"nofollow\" target=\"_blank\" class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/sm-entertainment-buys-additional-11-4-stake-in-bubble-superfan-app-operator-dearu-in-92m-deal\/\" target=\"_blank\" rel=\"noopener\">acquisition<\/a>.<\/p>\n<p class=\"p1\">Looking ahead, SM has a packed release schedule for the remainder of 2025. July releases included <b>SUPER JUNIOR<\/b>\u2018s 12th full album marking their 20th anniversary and NCT DREAM\u2019s fifth album <i>Go Back To The Future.<\/i> Q3 will see new mini albums from aespa and NCT WISH, while Q4 releases include a <b>Taeyeon<\/b> full album, NCT DREAM mini album, <b>WayV<\/b> mini album, <b>Hearts2Hearts<\/b> mini album, and a RIIZE single.<\/p>\n<p class=\"p1\">The company\u2019s touring lineup for H2 2025 features RIIZE\u2019s first solo tour <i>RIIZING LOUD<\/i> with 20 shows across Asia, <b>NCT DREAM<\/b>\u2018s <i>THE DREAM SHOW 4,<\/i> WayV\u2019s upcoming tour, and aespa\u2019s third concert tour<i> 2025 SYNK: aeXIS LINE.<\/i><\/p>\n<p class=\"p1\">In his CEO message following the release of the Q2 results, Jang highlighted SM\u2019s <a rel=\"nofollow\" target=\"_blank\" class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/hybe-to-sell-entire-stake-in-k-pop-rival-sm-entertainment-to-tencent-music-for-nearly-180m\/\" target=\"_blank\" rel=\"noopener\">partnership<\/a> with<b> <a rel=\"nofollow\" target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; Tencent Music Entertainment [267 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/tencent-music-entertainment\/\">Tencent Music Entertainment<\/a><\/b>. In March, SM rival <b>HYBE<\/b> agreed to sell its entire <b>9.38% <\/b>stake in SM to Tencent Music, which acquired<b> 2.21 million <\/b>shares for <b>243.35 billion won<\/b> ($176m).<\/p>\n<p class=\"p1\">Jang said: \u201cThrough this alliance, we have established a practical and wide-ranging partnership that extends beyond music distribution to include content planning, fan data analysis, and concert execution in the China market.\u201d<\/p>\n<p class=\"p1\">Tencent has over <strong>550 million<\/strong> monthly active users across its platforms including<strong> QQ Music, Kugou, <\/strong>and<strong> Kuwo.<\/strong><\/p>\n<blockquote>\n<p class=\"p1\">\u201cIn the long term, we aim to create a comprehensive idol success model that combines SM Entertainment\u2019s global production capabilities with Tencent Music Entertainment\u2019s local marketing and distribution power \u2014 bridging global and local strengths.\u201d<\/p>\n<p class=\"p1\"><span style=\"color: #000000;\">Cheol-hyuk Jang, SM Entertainment<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">The CEO added: \u201cIn the long term, we aim to create a comprehensive idol success model that combines SM Entertainment\u2019s global production capabilities with Tencent Music Entertainment\u2019s local marketing and distribution power \u2014 bridging global and local strengths.\u201d<\/p>\n<p class=\"p1\">Through the Tencent partnership, Jang said: \u201cSM has taken a preemptive step in securing a robust infrastructure for content production, marketing, and distribution within China. This is expected to accelerate the localization of our new IPs and open up tangible monetization opportunities based on China\u2019s fandom ecosystem.\u201d<\/p>\n<p><span class=\"mb-article__stamp\">Music Business Worldwide<\/span><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.musicbusinessworldwide.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Korean entertainment giant SM Entertainment reported a 19.3% YoY jump in consolidated revenue for the second quarter of 2025, driven by surging album sales and strong merchandise performance. The agency, home to K-pop acts such as RIIZE, NCT 127, aespa, and NCT DREAM, booked 302.9 billion South Korean won (approx. USD $218 million) in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1946697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-1946696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/SM-Entertainments-Q2-2025-revenue-up-19-to-218M-CEO-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1946696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1946696"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1946696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1946697"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1946696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1946696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1946696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}