{"id":1947017,"date":"2025-08-07T16:40:05","date_gmt":"2025-08-07T16:40:05","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1947017"},"modified":"2025-08-07T16:40:05","modified_gmt":"2025-08-07T16:40:05","slug":"new-music-and-art-cafe-lounge-is-opening-on-brady-street-in-october","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/new-music-and-art-cafe-lounge-is-opening-on-brady-street-in-october\/","title":{"rendered":"New music and art cafe, lounge is opening on Brady Street in October"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p><story-emphasis util-module-path=\"elements\/story\" section=\"money\" link=\"\/money\" layout=\"has-lede\"\/><\/p>\n<hr class=\"colorbar\" style=\"background:#009bff\"\/>\n<h2 class=\"display-5 subhead spacer-small\">A used vinyl boutique is part of the business<\/h2>\n<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/thedeepgroovemke\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Deep Groove<\/a> \u2212 a new cafe and lounge replacing a longtime Brady Street business \u2212 will open in mid-October.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" class=\"spacer-large\" min-height=\"600\" fluid=\"\" outstream=\"\" momentum=\"\"\/>\n<p>That&#8217;s according to co-owner Todd Dunsirn.<\/p>\n<p>It&#8217;s located at 1200-1204 E. Brady St., the former home of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.jsonline.com\/story\/money\/business\/2024\/03\/11\/milwaukees-brady-street-futons-closing-after-over-three-decades\/72855000007\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brady Street Futons<\/a>. That business closed after more than 30 years at the corner of East Brady Street and North Frankline Place.<\/p>\n<p>The new caf\u00e9 and lounge will feature live music, a used vinyl boutique, and a menu influenced by<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.jsonline.com\/story\/news\/local\/milwaukee\/2023\/11\/13\/a-guide-to-milwaukees-lower-east-side-neighborhood\/71334326007\/\" target=\"_blank\" rel=\"noreferrer noopener\"> the neighborhood\u2019s Polish and Italian heritage.<\/a><\/p>\n<p>Dunsirn and his wife and co-owner, Kim Forbeck, met and raised their kids in Milwaukee. They see The Deep Groove as an opportunity to give back to the community.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"390\" outstream=\"\"\/>\n<p>\u201cWe built this like a tribute to the city, its music scene, and its art scene,\u201d Dunsirn said.<\/p>\n<p>The couple\u2019s musician son will manage it.<\/p>\n<p>A soft opening with coffee and bar service will take place over the first few weeks of its launch before phasing in other services and programming.<\/p>\n<p>\u201cWe are always excited when new businesses choose Brady Street to be their home,\u201d said Michelle Eigenberger, the Brady Street Business Improvement District board chair.<\/p>\n<p><cta-atoms-container-inline util-module-path=\"elements\/cta\" class=\"spacer-large\"\/><\/p>\n<p>\u201cWe are particularly excited about the impact to daytime business that The Deep Groove will have,\u201d Eigenberger told the Milwaukee Journal Sentinel.<\/p>\n<p><media-image image-set=\"https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/08\/06\/PMJS\/85551017007-deep-groove-interior-lounge-area.jpg bestCrop, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/08\/06\/PMJS\/85551017007-deep-groove-interior-lounge-area.jpg?crop=5711,4283,x0,y0 4:3, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/08\/06\/PMJS\/85551017007-deep-groove-interior-lounge-area.jpg?crop=3212,4283,x2499,y0 3:4, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/08\/06\/PMJS\/85551017007-deep-groove-interior-lounge-area.jpg?crop=5711,3213,x0,y642 16:9\" image-alt=\"\" credit=\"Sofia Joseph \/ Milwaukee Journal Sentinel\" caption=\"The Deep Groove will have a space for live musicians to perform and a separate room for its used vinyl shop.\" orientation=\"horizontal\" class=\"spacer-large\" util-module-path=\"elements\/media\"\/><\/p>\n<p>Now that construction is complete, Dunsirn and Forbeck will work on the logistics of the business and finish minor renovations, such as creating a new entrance.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"600\" outstream=\"\" momentum=\"\"\/><partner-inline util-module-path=\"elements\/partner\" class=\"spacer-large\" placement=\"native-article_link\" sizes=\"[[300, 250], [3, 3]]\" min-height=\"250\" fluid=\"\" outstream=\"\"\/>\n<p>All the woodwork in The Deep Groove, including the bar, was handcrafted by Dunsirn and two others. Forbeck designed, decorated, and painted the interior.<\/p>\n<p>Also, they collaborated with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/ultrafidelis.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultra Fidelis<\/a>, a local home audio store, to plan and install the caf\u00e9\u2019s audio system. It&#8217;s designed to balance sound throughout the space.<\/p>\n<p>Dunsirn estimates the renovations cost around $200,000. An upgrade to the building\u2019s electric system extended the timeline for the project.<\/p>\n<partner-inline util-module-path=\"elements\/partner\" placement=\"native-article_link\" sizes=\"[[300, 250], [3, 3]]\" min-height=\"250\" fluid=\"\" outstream=\"\"\/>\n<p>\u201cWe wanted to see it stay true to its character and history, and not see it be too modernized or developing to something that doesn\u2019t fit within the neighborhood,\u201d Dunsirn said.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"390\" outstream=\"\"\/>\n<p>The <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.jsonline.com\/story\/money\/real-estate\/commercial\/2024\/04\/10\/milwaukee-to-get-new-cafe-and-lounge-featuring-music-on-vinyl-and-art\/73264142007\/\" target=\"_blank\" rel=\"noreferrer noopener\">two-story, 3,200-square-foot building<\/a> was constructed in 1880. It originally hosted Sikorski Saloon and later housed Pat&#8217;s Bike Shop.<\/p>\n<p>Forbeck and Dunsirn bought the building for $600,000 through their investment group, Emerald Needle LLC, according to a deed.<\/p>\n<p>Forbeck worked at Urban Ecology Center for more than 20 years. Dunsirn operated an IT consulting business, True Process, for several years before selling it in 2018.<\/p>\n<lit-timestamp class=\"column ten-column no-gutter spacer-small\" slot=\"timestamp\" publishdate=\"2025-08-07 11:32:46 +0000 UTC\" updatedate=\"2025-08-07 11:32:46 +0000 UTC\"\/><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.jsonline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A used vinyl boutique is part of the business The Deep Groove \u2212 a new cafe and lounge replacing a longtime Brady Street business \u2212 will open in mid-October. That&#8217;s according to co-owner Todd Dunsirn. It&#8217;s located at 1200-1204 E. Brady St., the former home of Brady Street Futons. That business closed after more than [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1947018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[39915,30218,23530,315915,339391,24391,239382,6297,284334,22118,51971,21739,298790,22764,21738,23846,239343,239347,23759,23170,23152,284335,310400,239344],"class_list":["post-1947017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-affiliate","tag-ai","tag-bars","tag-brady","tag-brady-street","tag-clubs","tag-clubs-u0026-nightlife","tag-eamotion","tag-enabled","tag-food","tag-highlights","tag-local","tag-local-affiliate-food","tag-local-news","tag-news","tag-nightlife","tag-overall","tag-overall-positive","tag-positive","tag-restaurants","tag-story","tag-story-highlights-ai-enabled","tag-street","tag-u0026"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/New-music-and-art-cafe-lounge-is-opening-on-Brady.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1947017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1947017"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1947017\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1947018"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1947017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1947017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1947017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}