UK-based musician Nick Donovan releases music as wildwildsky, but now he has launched an app of the same name<\/a> that encourages people to \u201cdiscover songs like they are wild animals\u201d.<\/p>\n\n\n\n The key to this is geolocation, with songs \u2018dropped\u2019 into the world at specific locations, where people can find and listen to them using the app.<\/p>\n\n\n\n Donovan raised funding from Arts Council England and the National Lottery to build the app for iOS and Android devices. While his music is available within the app, it also has tracks from other artists.<\/p>\n\n\n\n\n \u201cIn addition to releasing music the normal way through a label and on Spotify etc, I wanted people to be able to discover music or songs as though they are animals living in the wild, and only in those specific locations,\u201d said Donovan. \u201cOnce heard, the listener must walk away, leaving the songs in their natural habitat.\u201d<\/p>\n\n\n\n It\u2019s like a musical take on geocaching. This isn\u2019t the first example: a few years ago startup Landmrk worked on several location-based campaigns<\/a> with artists and labels that involved music, videos and other content tied to real-world locations.<\/p>\n\n\n\n More recently, independent artist Novo Amor launched an inventive geolocation adventure created with a firm called Strange Worlds<\/a>.<\/p>\n\n