Last Saturday, at the 2025 edition of HARD Summer \u2014 the annual EDM takeover of Hollywood Park in Inglewood \u2014 gritty reggaeton rhythms infiltrated the festival\u2019s usual bass-bumping fare. At the center of the main stage was Colombian superstar Feid, who united ravers and perreo fanatics alike in a glorious twerk fest. <\/p>\n
Distinguished by his signature green apparel, the 32-year-old singer, songwriter and MC has become one of the top 10 most-streamed artists globally on Spotify. Having recently graced festivals like the Governors Ball in New York and Lollapalooza in Paris, Feid, who is also known affectionately by his fans as Ferxxo (pronounced Fercho), continued to break new ground as HARD Summer\u2019s first-ever Latin headliner.<\/p>\n
\u201cThese types of moments will always be very special for Latino culture and for reggaeton, the genre that I sing,\u201d he said, seated across from me in the living room of a posh Airbnb in Beverly Hills. Through the glass doors behind him, I could see his parents wading in the swimming pool. \u201cTo represent the large Latino community in this country, in a lineup that also includes Kaytranada and Busta Rhymes, makes me feel very special. To perform on the main stage and bring that kind of visibility to this festival is amazing.\u201d<\/p>\n
Although Feid\u2019s rise to the top feels recent, it\u2019s actually over 10 years in the making. Born Salom\u00f3n Villada Hoyos in Medell\u00edn, Colombia, he started out as a songwriter in his hometown\u2019s reggaeton scene. Feid helped put J Balvin and Medell\u00edn on the map as a co-writer of 2015 breakthrough smash \u201cGinza,\u201d which opened the doors for other Colombian stars like Maluma and Karol G. <\/p>\n
While a majority of his peers were feeding from reggaeton\u2019s roots in Puerto Rico, he decided to bring his paisa<\/i>, or Medell\u00edn-born slang and style to breed a more personal brand of perreo. Following the release of his 2020 album \u201cFerxxo (Vol 1: M.O.R),\u201d Feid made \u201cmor,\u201d which is a Colombian term of endearment for \u201clove,\u201d enter the global lexicon. Soon after, he established himself as a unique and refreshing force in reggaeton with 2022\u2019s blockbuster LP \u201cFeliz Cumplea\u00f1os Ferxxo Te Pirateamos El \u00c1lbum.\u201d<\/p>\n
\u201cI feel that incorporating my culture in everything makes people curious about what these words mean and how to use them,\u201d Feid added. \u201cTo show where you\u2019re from, your roots, and how you grew up through your music makes me feel muy chimba<\/i> [very cool]. I feel proud to scream from the rooftops that I\u2019m a paisa and I\u2019m Colombian.\u201d<\/p>\n
Last November, he won his first Latin Grammy for his 2023 collaboration \u201cPerro Negro\u201d with Bad Bunny and later received his first Grammy nod in 2025 for his 2023 EP \u201cFerxxocalipsis.\u201d In June, Feid released the experimental \u201cFerxxo Vol X: Sagrado,\u201d which he produced and mixed himself. He\u2019s also been riding high with his girlfriend, Karol G, and their song of the summer, \u201cVerano Rosa,\u201d from her new \u201cTropicoqueta\u201d album. <\/p>\n
Those tracks were included in his hour-long set at HARD Summer last Saturday, along with hits like the playful \u201cFeliz Cumplea\u00f1os Ferxxo\u201d and the ATL Jacob-assisted \u201cLuna.\u201d Feid also flaunted his past hip-hop and R&B collaborations with DJ Premier, Blxst, Majid Jordan and Ty Dolla $ign \u2014 but he got his biggest rap co-sign when a blazed Snoop Dogg emerged as a surprise guest and performed \u201cDrop It Like It\u2019s Hot.\u201d <\/p>\n
De Los caught up with Feid the day before this momentous show to talk about his latest album and upcoming projects in both music and Marvel comics. This interview has been edited and condensed for clarity.<\/p>\n
Snoop Dogg appeared to support Colombian singer Feid during his HARD Summer set at Inglewood\u2019s Hollywood Park on Aug. 2.<\/p>\n
(Jamal Eid \/ HARD Summer)<\/p>\n<\/p><\/div>\n<\/figure><\/div>\n
How would you describe this latest chapter in your music career?<\/b><\/p>\n
I\u2019m in an era [when] I\u2019m doing what I like to do and what I enjoy the most. There [are] moments when I like to do something without necessarily thinking about if everyone will like it. There\u2019s also moments where you have to concentrate on winning over the masses. There will be more music for them, but this latest album is something special for the people that have believed in my project since the beginning.<\/p>\n
What was it like to independently produce your latest album, \u201cFerxxo Vol X: Sagrado\u201d<\/b>?<\/b><\/p>\n
It was very frustrating at first. I almost threw in the towel a few times. I talked with my family and friends and I told them: \u201cI don\u2019t like what I\u2019m doing. I don\u2019t think it sounds good.\u201d Then came a moment when I switched things up, I found my footing and everything came out great. To put out this album made me feel like I\u2019m showing everyone as I am; there\u2019s no makeup. There\u2019s no corrections from other producers, or corrections to my voice. There\u2019s no A&R. It\u2019s like if I uploaded a picture of myself in underwear to Instagram. <\/p>\n
In the past few years, there were beats that I hadn\u2019t finished making and music that I could\u2019ve mixed, but I didn\u2019t. I made this album to prove to myself that I could finish what I hadn\u2019t before. That was my goal for this year. It makes me feel happy that with this album, there were no rules.<\/p>\n
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