Merlin Magic Making, the creative division for\u00a0Merlin Entertainments<\/a><\/strong>,\u00a0and Fever, a leading\u00a0global live entertainment discovery platform<\/strong><\/a>, are set to debut their Super Neon attraction at the Mall of America<\/a><\/strong>, North America\u2019s largest shopping and entertainment complex, in September.<\/p>\n This immersive experience has been developed to inspire creativity and joy and offers a combination of high-concept visuals and practical play within an illuminated, otherworldly environment. <\/p>\n Super Neon<\/a><\/strong> was conceived, designed, and realised in less than a year by Merlin Magic Making, and is presented by Fever. <\/p>\n The unique attraction spans 11,000 square feet and invites guests of all ages on a 45- to 60-minute journey through a range of glowing, interactive spaces. <\/p>\n These include a colourful rainstorm, complete with underwater umbrellas hanging from the sky, a magical forest where guests can wander and bring to towering trees to life with their touch, vibrant sculptures, sensory light tunnels and cloudlike dreamscapes, \u2018painting\u2019 with beams of colour, and otherworldly, photo-worthy installations.<\/p>\n \u201cSuper Neon all started with the trend and fascination in awe-inspiring lighting installations and how light has a mood-boosting impact on us all,\u201d says Liz Cummings, <\/strong>Merlin Magic Making creative lead for new products and concepts.<\/p>\n \u201cIn making this world\u2019s first attraction from start to finish in less than a year, we were able to hone in on current trends and make them relevant for our guests immediately.\u00a0 <\/p>\n \u201cThroughout the creation of Super Neon, we\u2019ve had to completely rethink how we bring attractions to life\u2014working differently with our teams to deliver faster while still bringing the depth, quality, and signature Merlin magic our guests expect.\u201d<\/p>\n Tom Mcelwee, <\/strong>RGM North America at Fever, says: \u201cAt Fever, we\u2019re passionate about bringing unique, world-class experiences to life for audiences everywhere. <\/p>\n \u201cSuper Neon is a perfect example of immersive storytelling done right. It\u2019s imaginative, meaningful, and designed to spark wonder while elevating the senses of people of all ages. We\u2019re thrilled to bring this unique experience to the greater Minneapolis area.\u201d<\/p>\n The experience is set to launch at Mall of America in Bloomington, Minnesota, on 12 September. The waitlist for early access is now open. <\/p>\n Mall of America spans an area of 5.6 million square feet and boasts attractions such as a Sea Life aquarium, the FlyOver America ride, and the Crayola Experience. Last summer, the Great Big Game Show<\/a><\/strong> and two new\u00a0escape room<\/a><\/strong>\u00a0designs were added to its portfolio.<\/p>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source blooloop.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Merlin Magic Making, the creative division for\u00a0Merlin Entertainments,\u00a0and Fever, a leading\u00a0global live entertainment discovery platform, are set to debut their Super Neon attraction at the Mall of America, North America\u2019s largest shopping and entertainment complex, in September. This immersive experience has been developed to inspire creativity and joy and offers a combination of high-concept visuals […]<\/p>\n","protected":false},"author":2,"featured_media":1949172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[251062,304972,36639,260891,340668],"class_list":["post-1949171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-immersive-experiences","tag-merlin-entertainments","tag-usa","tag-visitor-experience","tag-wellbeing"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Merlin-Fever-debut-Super-Neon-at-Mall-of.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1949171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1949171"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1949171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1949172"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1949171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1949171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1949171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Uplifting experience<\/h2>\n
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Images courtesy of Fever<\/em><\/h6>\n<\/p><\/div>\n