{"id":1950732,"date":"2025-08-09T04:10:26","date_gmt":"2025-08-09T04:10:26","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1950732"},"modified":"2025-08-09T04:10:26","modified_gmt":"2025-08-09T04:10:26","slug":"webtoon-rebrands-reorganizes-north-american-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/webtoon-rebrands-reorganizes-north-american-entertainment\/","title":{"rendered":"Webtoon Rebrands, Reorganizes North American Entertainment,"},"content":{"rendered":"

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\n\tWebtoon<\/a> Entertainment, the media company that spearheaded the mainstream embrace of webcomics, is rebranding and reorganizing the structure of its North American entertainment and intellectual property business as it aims to scale up the adaptations of its many titles.<\/p>\n

\n\tEffective immediately, Wattpad Webtoon Studios is morphing into Webtoon Productions, with David Madden elevated to president of the production company. He was previously head of global entertainment.<\/p>\n

\n\tAdditionally, Maximilian Jo, general counsel and corporate secretary for Webtoon Entertainment, will take on a new concurrent role as vp, head of strategy for the company\u2019s global IP business team. Meanwhile, Tina McIntyre has been named head of the newly-formed Webtoon Consumer Goods division, in a sign that the company will seek to monetize on the mountain of popular titles and IP it has created over the years.<\/p>\n

\n\tAll three will report to Webtoon Entertainment chief strategy officer and head of global Webtoon Yongsoo Kim.\u00a0<\/p>\n

\n\t\u201cOur platforms are a staple of Gen Z culture and our entertainment teams are working with some of the most exciting voices in Hollywood,\u201d said Kim in a statement to The Hollywood Reporter<\/em>. \u201cWe have hits on every global streaming platform, and people all over the world know that Webtoon means incredible content and passionate fandoms. Our rebrand as Webtoon Productions highlights our global Webtoon brand, signaling the incredible format, creator voices, and world-class IP that makes up our ecosystem. With the leadership of some of the most talented executives in the industry, we\u2019re here to usher in a new era of entertainment and bring more Webtoon adaptations to the North American market.\u201d<\/p>\n

\n\tAs Webtoon Productions president, Madden will continue to oversee the development, production, and sales for the company\u2019s U.S. and international feature film, TV, and animation slate of adaptations from Webtoon and Wattpad. He joined Wattpad Webtoon Studios in 2022 as head of global entertainment, developing hit projects that bridge traditional Hollywood and creator-driven storytelling. Madden previously acted as president of programming, entertainment networks at AMC Networks; president of Fox Television Studios; president of entertainment for the Fox Broadcasting Company; and president of television for Berlanti Productions.\u00a0<\/p>\n

\n\tIn his new role, Jo will develop new strategic initiatives for Webtoon Productions and Webtoon Entertainment\u2019s global IP ecosystem. He joined the company in 2021 as general counsel and was appointed to the concurrent role of corporate secretary in 2024. Before the exec joined Webtoon, he served as general counsel for Yeezy and general counsel & head of business & legal affairs for CJ Entertainment America, the U.S.-division of Korea\u2019s largest entertainment conglomerate.\u00a0<\/p>\n

\n\tMcIntyre, meanwhile, will oversee the company\u2019s publishing business, including the Wattpad Webtoon Book Group of imprints, as well as the merchandising and licensing teams. (The company relaunched its online retail destination, Webtoon Shop<\/a>, in 2024 as it began veering into merchandizing.) She previously held marketing and publishing roles at Scholastic; Little, Brown Books for Young Readers; and Hachette, leading campaigns for brands such as the\u00a0Twilight Saga<\/em>,\u00a0Goosebumps<\/em> and\u00a0Gossip Girl;<\/em>\u00a0developing digital strategies for Harry Potter<\/em>; and working with bestselling authors James Patterson, Julie Andrews and Patrick McDonnell.<\/p>\n

\n\tRecent projects from Webtoon Productions include the Tubi hit movie Sidelined: The QB and Me<\/em>, which premiered at number one and is said to have brought in the most new viewers for any title to date to the streaming service; international Netflix hit Mala Influencia<\/em>; and Through My Window (A traves de mi ventana)<\/em>, one of Netflix\u2019s most-watched non-English film of all time.<\/p>\n

\n\tAmong its upcoming slate are Sidelined 2: Intercepted <\/em>and Kissing is the Easy Part<\/em>, both for Tubi, an animated take on its sensation Lore Olympus<\/em>, and Death of a Pop Star,<\/em> being developed by Diablo Cody and Mason Novick.<\/p>\n

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\t\t\t\t\tWebtoon Productions Logo<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Webtoon<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Webtoon Entertainment, the media company that spearheaded the mainstream embrace of webcomics, is rebranding and reorganizing the structure of its North American entertainment and intellectual property business as it aims to scale up the adaptations of its many titles. Effective immediately, Wattpad Webtoon Studios is morphing into Webtoon Productions, with David Madden elevated to president […]<\/p>\n","protected":false},"author":2,"featured_media":1950733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[52651],"class_list":["post-1950732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-webtoon"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Webtoon-Rebrands-Reorganizes-North-American-Entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1950732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1950732"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1950732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1950733"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1950732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1950732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1950732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}