{"id":1950971,"date":"2025-08-09T07:31:34","date_gmt":"2025-08-09T07:31:34","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1950971"},"modified":"2025-08-09T07:31:34","modified_gmt":"2025-08-09T07:31:34","slug":"binghamton-grad-leads-sphere-to-forefront-of-immersive-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/binghamton-grad-leads-sphere-to-forefront-of-immersive-entertainment\/","title":{"rendered":"Binghamton grad leads Sphere to forefront of immersive entertainment"},"content":{"rendered":"<p><\/p>\n<div id=\"story-body\">\n<p>If there\u2019s one \u201cclaim to fame\u201d Jennifer Koester \u201994 loves to share, it\u2019s that she hasn\u2019t missed a U2 concert in New York since she was a teenager.<\/p>\n<p>And when the iconic Irish rock band took the stage in late September 2023 as the inaugural concert residency at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.thesphere.com\/\" target=\"_blank\">Sphere<\/a>, an 875,000-square-foot cutting-edge entertainment venue just east of the Las Vegas Strip, you couldn\u2019t keep her away.<\/p>\n<aside class=\"small-12 medium-6 pull-right\">\n<figure id=\"fig-3899\" class=\"inline-image\" role=\"group\" data-open=\"modal-3899\" aria-controls=\"modal-3899\" aria-haspopup=\"true\" tabindex=\"0\">\n<picture class=\"thumb\"><\/picture><figcaption><i class=\"fa fa-camera  left\"\/>Jennifer Koester &#8217;94 worked at Cablevision and Google before becoming president and COO at Sphere. Image Credit: Sphere Entertainment.<\/figcaption><\/figure>\n<div id=\"modal-3899\" data-overlay=\"true\" class=\"reveal large modal-lightbox\" data-reveal=\"\" aria-hidden=\"true\" role=\"dialog\">\n<div class=\"modal-content\">\n<div class=\"photo-wrap\">\n<figure class=\"inline-image\" role=\"group\">\n<p>            <img decoding=\"async\" class=\"ou-lazy\" width=\"900\" alt=\"Jennifer Koester '94 worked at Cablevision and Google before becoming president and COO at Sphere.\" src=\"https:\/\/www.binghamton.edu\/news\/images\/uploads\/features\/Sphere-Koester-Online-Pik1.jpg\"\/><figcaption><i class=\"fa fa-camera  left\"\/>Jennifer Koester &#8217;94 worked at Cablevision and Google before becoming president and COO at Sphere. Image Credit: Sphere Entertainment.<\/figcaption><\/figure>\n<\/p><\/div><\/div>\n<p>\n        <button class=\"close-button\" data-close=\"\" aria-label=\"Close reveal\" type=\"button\"><br \/>\n            <span aria-hidden=\"true\">\u00d7<\/span><br \/>\n        <\/button>\n    <\/p>\n<\/div>\n<\/aside>\n<p>What was it like? An immersive experience of sound and stunning visuals that electrified all the senses at once. Only this time, she wasn\u2019t cheering along as just another U2 fan.<\/p>\n<p>In January 2024, Koester became president of business operations for Sphere, and in June 2024, her role was expanded to president and chief operating officer. She leads all aspects of operating Sphere\u2019s business and venue while also providing strategic oversight of Sphere Studios, the immersive content studio in Burbank, Calif., dedicated to developing multi-sensory experiences exclusively for Sphere. This includes the venue\u2019s concert residencies, original programming, and corporate and marquee events.<\/p>\n<p>For Koester, who earned her bachelor\u2019s degree in management information systems from Binghamton University\u2019s School of Management, it\u2019s the latest chapter of a 30-year career that has included experience in sales, marketing, digital business and the law. During that time, she held leadership roles at Cablevision and, more recently, Google.<\/p>\n<p>\u201cWhat drew me to this role at Sphere is that starting with my management information systems focus at Binghamton, I\u2019ve always been at the intersection of technology and entertainment, especially focused on \u2018market disruptors\u2019 or the first of its kind,\u201d Koester says. \u201cHaving this opportunity to focus on leveraging new technologies while delivering on our growth strategies feels like the pinnacle of what I\u2019ve been working toward in my career.\u201d<\/p>\n<p>Sphere Entertainment Co. announced Sphere in 2018. It includes a 16K resolution wraparound interior LED screen, speakers with beamforming and wave field synthesis technologies, and 4D physical effects. At 366 feet high by 516 feet wide and at a cost of $2.3 billion, it\u2019s the largest spherical structure in the world.<\/p>\n<p>Behind the scenes, beyond the venue\u2019s growing global accolades, Koester is exploring ways to expand the use of technology and advertising to keep bringing new experiences to the venue. She\u2019s committed to ensuring it remains an iconic entertainment destination for audiences.<\/p>\n<p>So, she can\u2019t help but smile when she says those aspects of the job bring out \u201cthe geek in me.\u201d<\/p>\n<h4><b>\u2018Navigating ambiguity\u2019 <\/b><\/h4>\n<p>How did Koester, whose career initially found her entrenched in the nuances of the growing field of intellectual technology law, land in the midst of a cutting-edge entertainment field? One might expect a linear path in a career spanning three decades.<\/p>\n<aside class=\"small-12 medium-6 pull-left\">\n<figure id=\"fig-3900\" class=\"inline-image\" role=\"group\" data-open=\"modal-3900\" aria-controls=\"modal-3900\" aria-haspopup=\"true\" tabindex=\"0\">\n<picture class=\"thumb\"><img decoding=\"async\" class=\"ou-lazy thumb\" src=\"https:\/\/www.binghamton.edu\/news\/images\/uploads\/features\/_normal\/Sphere-Bono-Online-Pik1.jpg\" alt=\"U2\u2019s Bono performs in 'V-U2 An Immersive Concert Film' at Sphere in Las Vegas. The Irish rock band opened the music and entertainment venue in October 2023.\"\/><\/picture><figcaption><i class=\"fa fa-camera  left\"\/>U2\u2019s Bono performs in &#8216;V-U2 An Immersive Concert Film&#8217; at Sphere in Las Vegas. The Irish rock band opened the music and entertainment venue in October 2023. Image Credit: Sphere Entertainment.<\/figcaption><\/figure>\n<div id=\"modal-3900\" data-overlay=\"true\" class=\"reveal large modal-lightbox\" data-reveal=\"\" aria-hidden=\"true\" role=\"dialog\">\n<div class=\"modal-content\">\n<div class=\"photo-wrap\">\n<figure class=\"inline-image\" role=\"group\">\n<p>            <img decoding=\"async\" class=\"ou-lazy\" width=\"900\" alt=\"U2\u2019s Bono performs in 'V-U2 An Immersive Concert Film' at Sphere in Las Vegas. The Irish rock band opened the music and entertainment venue in October 2023.\" src=\"https:\/\/www.binghamton.edu\/news\/images\/uploads\/features\/Sphere-Bono-Online-Pik1.jpg\"\/><figcaption><i class=\"fa fa-camera  left\"\/>U2\u2019s Bono performs in &#8216;V-U2 An Immersive Concert Film&#8217; at Sphere in Las Vegas. The Irish rock band opened the music and entertainment venue in October 2023. Image Credit: Sphere Entertainment.<\/figcaption><\/figure>\n<\/p><\/div><\/div>\n<p>\n        <button class=\"close-button\" data-close=\"\" aria-label=\"Close reveal\" type=\"button\"><br \/>\n            <span aria-hidden=\"true\">\u00d7<\/span><br \/>\n        <\/button>\n    <\/p>\n<\/div>\n<h3>About Sphere<\/h3>\n<p>Sphere is a next-generation entertainment medium in Las Vegas powered by cutting-edge technology. Here are some fast facts about Sphere:<\/p>\n<p>\u2022 Sphere is the largest spherical structure in the world: 366 feet high, 516 feet wide, and located just off the Las Vegas Strip.<\/p>\n<p>\u2022 The venue seats nearly 18,000 people.<\/p>\n<p>\u2022 Inside, Sphere features a 160,000-square-foot LED screen (the highest-resolution LED screen in the world) that wraps up, over and around the audience.<\/p>\n<p>\u2022 The building\u2019s exterior \u2014 the Exosphere \u2014 is a 580,000-square-foot LED display (the largest LED screen in the world!) and displays a wide range of artistic and branded content.<\/p>\n<p>\u2022 Sphere opened Sept. 29, 2023, with rock band U2 and their \u201cU2: UV Achtung Baby Live at Sphere\u201d \u2014 which played to more than 700,000 fans from 100-plus countries across 40 sold-out dates through March 2024.<\/p>\n<p>\u2022 Other concert residencies have included Phish, Dead &amp; Company, Eagles and Anyma.<\/p>\n<p>\u2022 Country star Kenny Chesney and pop group Backstreet Boys will hold residencies this spring and summer, with UNITY starting at the end of the summer and Eagles returning later in the fall.<\/p>\n<p>\u2022 Sporting events have included the NHL Draft in June 2024 and a UFC live event in September 2024.<\/p>\n<p>\u2022 The Sphere Experience \u2014 Sphere\u2019s original content category \u2014 features immersive experiences and interactive Atrium exhibits.<\/p>\n<p>\u2022 Sphere Studios, located in Burbank, Calif., is Sphere\u2019s immersive content studio dedicated to creating productions exclusively for Sphere. Sphere Studios\u2019 campus includes a nearly 100-foot-high dome that includes a quarter-sized version of the screen at Sphere in Las Vegas.<\/p>\n<p>\u2022 In October 2024, Sphere Entertainment and the Department of Culture and Tourism-Abu Dhabi announced that they will work together to bring the world\u2019s second Sphere to Abu Dhabi, United Arab Emirates.<\/p>\n<p>\u2022 An enhanced version of <i>The Wizard of Oz<\/i> is scheduled to open on the Sphere big screen in late August, while <i>From the Edge<\/i> \u2014 an extreme-sports film featuring five premier athletes \u2014 will debut in 2026.<\/p>\n<\/aside>\n<p>For Koester, not so much. And she wouldn\u2019t have it any other way. She began as a computer science major at Binghamton, then switched her major several times before realizing she was more intrigued with focusing on management information systems.<\/p>\n<p>\u201cBinghamton is great at building community. I just loved the diversity of the school,\u201d Koester says. \u201cAs a student, I learned how you\u2019ve got to find those skills you enjoy using, because they\u2019ll help get your foot in the door in new areas that help round out your professional experience.\u201d<\/p>\n<p>After Binghamton, Koester earned her law degree from St. John\u2019s University School of Law. But she was drawn more to the intersection of emerging technologies and business than to criminal or civil cases.<\/p>\n<p>\u201cI\u2019m very comfortable navigating ambiguity,\u201d she says. \u201cArguing both sides and figuring out how you minimize risk while keeping in mind growth opportunities positioned me as a very business-minded attorney.\u201d<\/p>\n<p>Koester eventually joined Cablevision, where she spent 10 years, starting in its legal department. She later became senior vice president of advanced advertising product development, data analytics and ad operations for Cablevision Media Sales.<\/p>\n<p>As part of a team that helped transition more personalized advertising from digital mediums into television, Koester\u2019s focus was on navigating the legal issues of being one of the first to market this as a business proposition. Her role transitioned to be more business-centric, and it became a chance to explore unique approaches for adapting her legal expertise into tactics that would serve the goals of a revenue-generating business.<\/p>\n<p>Koester hadn\u2019t considered before that she liked leading large organizations as much as she\u2019d enjoyed navigating those ambiguous areas within business law. She was inspired to explore ways to fill in other gaps to help her keep advancing in that type of industry.<\/p>\n<p>\u201cOne of my biggest takeaways from that time in my career is that people tend to see things in you that you might not necessarily see in yourself,\u201d Koester says. \u201cSo, if someone taps you on the shoulder and encourages you to take a risk, go for it.\u201d<\/p>\n<h4><b>\u2018Outside perspective\u2019 <\/b><\/h4>\n<p>When Koester joined Google in 2016, it was a chance to refine the skills she\u2019d cultivated at Cablevision. Her duties revolved around developing global partnerships for Google\u2019s telecommunications partners and bringing to market Google-based solutions around dynamic ad insertion for telecommunications providers and video distributors.<\/p>\n<p>At the time, this was a new market for Google to explore. Three months into her role, Koester realized Google had many touchpoints with these large partners, across multiple areas of the business, but they weren\u2019t talking with each other. Spotting a chance to improve collaboration, Koester took the initiative.<\/p>\n<p>\u201cI raised my hand and pointed out that Google was missing an opportunity to think more holistically about these partnerships,\u201d she says. \u201cSometimes, you need to bring in that outside perspective and remember that no idea is a bad idea.\u201d<\/p>\n<h4><b>The next level <\/b><\/h4>\n<p>During her last few years at Google, Koester led a strategic alliances function, collaborating with its top 100 partners spanning 12 industries to improve experiences and continue building relationships.<\/p>\n<p>Koester adopted this approach at Sphere. She and her team ask: \u201cHow can we better operationalize this company? How can we pull people together? And how can we align our priorities to ensure we keep growing to become the place that the world\u2019s biggest artists and brands want to go?\u201d<\/p>\n<p>To help accomplish those goals and cultivate Sphere as a business, Koester has been prioritizing growth in strategic partnerships, building out the calendar of events and maintaining strong ticket sales by bringing in new technologies that allow the venue to continue providing unique experiences and ensure it remains on the cutting-edge.<\/p>\n<aside class=\"small-12 medium-6 pull-right\">\n<figure id=\"fig-3901\" class=\"inline-image\" role=\"group\" data-open=\"modal-3901\" aria-controls=\"modal-3901\" aria-haspopup=\"true\" tabindex=\"0\">\n<picture class=\"thumb\"><img decoding=\"async\" class=\"ou-lazy thumb\" src=\"https:\/\/www.binghamton.edu\/news\/images\/uploads\/features\/_normal\/Sphere-Brand-Online-Pik1.jpg\" alt=\"Sphere features a 580,000-square-foot LED exterior display and a 160,000-square-foot LED interior display in Las Vegas.\"\/><\/picture><figcaption><i class=\"fa fa-camera  left\"\/>Sphere features a 580,000-square-foot LED exterior display and a 160,000-square-foot LED interior display in Las Vegas. Image Credit: Sphere Entertainment.<\/figcaption><\/figure>\n<div id=\"modal-3901\" data-overlay=\"true\" class=\"reveal large modal-lightbox\" data-reveal=\"\" aria-hidden=\"true\" role=\"dialog\">\n<div class=\"modal-content\">\n<div class=\"photo-wrap\">\n<figure class=\"inline-image\" role=\"group\">\n<p>            <img decoding=\"async\" class=\"ou-lazy\" width=\"900\" alt=\"Sphere features a 580,000-square-foot LED exterior display and a 160,000-square-foot LED interior display in Las Vegas.\" src=\"https:\/\/www.binghamton.edu\/news\/images\/uploads\/features\/Sphere-Brand-Online-Pik1.jpg\"\/><figcaption><i class=\"fa fa-camera  left\"\/>Sphere features a 580,000-square-foot LED exterior display and a 160,000-square-foot LED interior display in Las Vegas. Image Credit: Sphere Entertainment.<\/figcaption><\/figure>\n<\/p><\/div><\/div>\n<p>\n        <button class=\"close-button\" data-close=\"\" aria-label=\"Close reveal\" type=\"button\"><br \/>\n            <span aria-hidden=\"true\">\u00d7<\/span><br \/>\n        <\/button>\n    <\/p>\n<\/div>\n<\/aside>\n<p>\u201cOne of the things that has been most exciting to see over the past year and a half, as we\u2019ve had events across a wider range, is how Sphere is a disruptor across every category \u2014 it\u2019s not just concerts,\u201d Koester says. \u201cEach event is an opportunity not only for our Sphere Studios team, but also artists and brands, to use the medium in different ways \u2014 but equally powerful in getting audiences excited. We ask everyone we work with to think outside the box about what\u2019s possible, and it\u2019s been mind-blowing to see how they have come in and worked with us to take full advantage of Sphere\u2019s capabilities.\u201d<\/p>\n<p>Sphere is continuing to grow as a global premium brand, she says, and \u201cwe\u2019re just scratching the surface\u201d of its potential as an entertainment destination.<\/p>\n<p>\u201cSphere is a unique venue \u2014 it\u2019s not for everyone \u2014 but it\u2019s perfect for those with a real vision, who want to partner with us to push boundaries technologically and creatively and build unforgettable experiences.\u201d<\/p>\n<p>Not every fan gets to hold the proverbial \u201ckeys to the castle\u201d where their favorite musicians perform. That\u2019s why, in Koester\u2019s eyes, a leadership role with Sphere is just as exciting as any immersive experience the venue can deliver.<\/p>\n<p>It\u2019s also why she sounds less like an executive and more like a fan when she describes how this new chapter of her career feels: \u201cMind-blowing.\u201d<\/p>\n<p>\t  <!-- 394 \n\n<p>Binghamton grad leads Sphere to forefront of immersive entertainment<\/p>\n\n --><\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.binghamton.edu \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there\u2019s one \u201cclaim to fame\u201d Jennifer Koester \u201994 loves to share, it\u2019s that she hasn\u2019t missed a U2 concert in New York since she was a teenager. And when the iconic Irish rock band took the stage in late September 2023 as the inaugural concert residency at Sphere, an 875,000-square-foot cutting-edge entertainment venue just [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1950972,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-1950971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Binghamton-grad-leads-Sphere-to-forefront-of-immersive-entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1950971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1950971"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1950971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1950972"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1950971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1950971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1950971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}