{"id":1953444,"date":"2025-08-11T04:53:50","date_gmt":"2025-08-11T04:53:50","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1953444"},"modified":"2025-08-11T04:53:50","modified_gmt":"2025-08-11T04:53:50","slug":"how-much-are-celebrities-getting-paid-for-mobile-game-ads-mobilegamer-biz","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/how-much-are-celebrities-getting-paid-for-mobile-game-ads-mobilegamer-biz\/","title":{"rendered":"How much are celebrities getting paid for mobile game ads? \u2013 Mobilegamer.biz"},"content":{"rendered":"<p><\/p>\n<div itemprop=\"text\">\n<p>\u00a0<\/p>\n<p class=\"p1\">Dream Games launched what is likely the most expensive celebrity mobile game ad campaign ever earlier this month.<\/p>\n<p class=\"p1\">With the likes of LeBron James, Shakira and Jimmy Fallon promoting Royal Kingdom across social media right now, we asked several contacts with good knowledge of celebrity marketing campaigns what these folks are earning \u2013 and the answers are eye-popping.<\/p>\n<p class=\"p1\">One source suggested LeBron James could have earned up to $4m for his role in the campaign. Another more conservative source suggested he would have banked at least $1.5m for what they estimated to be around 4-5 hours of shooting.<\/p>\n<p style=\"text-align: center\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Royal Kingdom I  LeBron James I Dedicated to the Game\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AR4PWsNxMtM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p class=\"p1\">The likes of Jimmy Fallon and Shakira were estimated to have been paid at least a million each for their appearances, while Kaley Cuoco and Johnny Galecki will have likely split a million, banking $500k each for their Royal Kingdom spot.<\/p>\n<p class=\"p1\">We asked our sources to take a stab at what some other high profile names got paid for previous campaigns, too. Chris Hemsworth could have been paid up to $2m for his role in Supercell\u2019s Squad Busters launch ad, they said.<\/p>\n<p class=\"p1\">The other stars of the ensemble ad \u2013 Will Arnett, Christina Ricci, Auli\u02bbi Cravalho and Ken Jeong\u00a0 \u2013 are likely to have been paid around half, perhaps even a third of Hemsworth\u2019s fee.<\/p>\n<p style=\"text-align: center\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Life&#039;s more fun when you SQUAD UP! #SquadBusters\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QMH_SGJciQY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p class=\"p1\">Scopely also spent big on a Monopoly Go campaign dubbed \u2018Friendship pays\u2019 recently. Will Ferrell lent his voice only to \u2018Mr Monopoly\u2019, while Jason Momoa, Chris Pratt and Keke Palmer appeared in person for the special effects-laden ad.<\/p>\n<p class=\"p1\">Ferrell is still likely to have been paid up to $2m, says one source, with Pratt, Momoa and Palmer likely to have received about the same or slightly less for their in-person appearances.<\/p>\n<p>One source also noted the huge money Moon Active is currently spending on Travel Town, with Kylie Jenner, Christina Aguilera and Millie Bobbie Brown all heavily promoting the game on TikTok.<\/p>\n<p style=\"text-align: center\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"&quot;Friendship Pays&quot; Go Friends Gather\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/x5mzpcOUYSw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p class=\"p1\">Those creatives are likely to have cost Moon Active much less than the multimillion-dollar spends on the lavish ads above, as they are low-production-value pieces to camera, in keeping with TikTok\u2019s less polished, more organic aesthetic.<\/p>\n<p class=\"p1\" style=\"text-align: left\">These estimates also just account for the celebrity\u2019s fee alone \u2013 factor in production costs and the cost of media buying and the likes of Dream Games, Moon Active and Scopely are likely to be spending tens of millions on each of these campaigns.<\/p>\n<p class=\"p1\">\u201cThe celebrities\u2019 fee really depends on deliverables, how many working days, which territories, with or without TV, for how long, number of social posts\u2026it also depends on how \u2018hot\u2019 the celebrity is,\u201d said one marketer who has worked on several celebrity campaigns.<span class=\"s1\"><br \/><\/span><\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" title=\"@Travel Town - Combine Aventura\" href=\"https:\/\/www.tiktok.com\/@MS4wLjABAAAA4DjaLESts96lNpXZNVfRe9K8uJZTIjadkWisW1Isoo0bd7DrgeiiiNnPZXpT4gR6?refer=embed\" target=\"_blank\" rel=\"noopener\">@Travel Town \u2013 Combine Aventura<\/a>Play Kylie Jenner\u2019s favorite<a rel=\"nofollow\" target=\"_blank\" title=\"\u266c Promoted Music - Travel Town - Combine Aventura\" href=\"https:\/\/www.tiktok.com\/music\/Promoted-Music-7485664658746067713?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c Promoted Music \u2013 Travel Town \u2013 Combine Aventura<\/a><\/p>\n<p class=\"p1\">\u201cI don\u2019t think that all of these ensemble actors got paid equally,\u201d they continued. \u201cAlso it depends if they are with the same talent agency to get a bundle deal for all talents \u2013 that\u2019s what I would have done, go with the main talent and see how I can bundle 4-5 more within the same agency.\u201d<\/p>\n<p class=\"p1\">Speaking about the Royal Kingdom creatives, another source added: \u201cThese are some of the highest, if not the highest, caliber of celebrity ads i\u2019ve seen. What\u2019s different now is that you\u2019re seeing these ensembles rather than just a single celebrity like Arnold Schwarzenegger or Kate Upton back in the day.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"33170\" data-permalink=\"https:\/\/mobilegamer.biz\/how-much-are-celebrities-getting-paid-for-mobile-game-ads\/royal-kingdom-appmagic-estimates\/\" data-orig-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/04\/royal-kingdom-appmagic-estimates.jpg?fit=2944%2C712&amp;ssl=1\" data-orig-size=\"2944,712\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"royal kingdom appmagic estimates\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/04\/royal-kingdom-appmagic-estimates.jpg?fit=300%2C73&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/04\/royal-kingdom-appmagic-estimates.jpg?fit=1024%2C248&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/04\/royal-kingdom-appmagic-estimates-300x73.jpg?resize=600%2C145&amp;ssl=1\" class=\"aligncenter wp-image-33170\" alt=\"\" width=\"600\" height=\"145\" srcset=\"https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/04\/royal-kingdom-appmagic-estimates.jpg?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/04\/royal-kingdom-appmagic-estimates.jpg?resize=1024%2C248&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/04\/royal-kingdom-appmagic-estimates.jpg?resize=768%2C186&amp;ssl=1 768w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/04\/royal-kingdom-appmagic-estimates.jpg?resize=1536%2C371&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/04\/royal-kingdom-appmagic-estimates.jpg?resize=2048%2C495&amp;ssl=1 2048w, https:\/\/i0.wp.com\/mobilegamer.biz\/wp-content\/uploads\/2025\/04\/royal-kingdom-appmagic-estimates.jpg?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/p>\n<p>According to Appmagic, Royal Kingdom downloads and revenue have risen since the ads began two weeks ago, but it\u2019s perhaps too early to say whether the millions spent will truly pay off long-term.<\/p>\n<p>Prior to the ad campaign, Royal Kingdom was pulling in around ~80k downloads per day at weekends. Early Appmagic figures suggest that it was generating over 300k installs per day this past weekend, with revenue seeing a more modest rise.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source mobilegamer.biz \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Dream Games launched what is likely the most expensive celebrity mobile game ad campaign ever earlier this month. With the likes of LeBron James, Shakira and Jimmy Fallon promoting Royal Kingdom across social media right now, we asked several contacts with good knowledge of celebrity marketing campaigns what these folks are earning \u2013 and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1953445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[],"class_list":["post-1953444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/How-much-are-celebrities-getting-paid-for-mobile-game-ads.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1953444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1953444"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1953444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1953445"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1953444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1953444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1953444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}