<\/p>\n
Canada\u2019s video entertainment sector continues its steady expansion, achieving 1 per cent value growth in 2024, and with total consumer spend projected to increase by 3 per cent in 2025. That\u2019s according to Futuresource Consulting\u2019s latest video insights report, which points to a market worth CA$12.4 billion (\u20ac7.75bn) by the end of the year. The specialist research firm expects incremental gains across subscription streaming, box office and transactional video segments, all helping to offset the ongoing decline of the pay-TV segment.<\/p>\n
\u201cCanada\u2019s video landscape is changing,\u201d says Rachel Mitchell, Market Analyst at Futuresource Consulting. \u201cAll the established pillars are still standing, and pay-TV remains the single largest component, accounting for around 60 per cent of total spend. But the streaming sector continues to be the driving force behind the market\u2019s growth and innovation. The vista is shifting, not away from pay-TV entirely, but towards a model where flexibility, bundling and tiered pricing are central to how Canadians engage with entertainment.<\/p>\n
Canada\u2019s subscription streaming market continues to drive expansion, with 2024\u2019s SVoD revenue up\u00a015 per cent year-on-year. Paid subscriptions surpassed 30 million, supported by strong household\u00a0penetration, increased service stacking, high-quality new content and the expansion of ad-supported\u00a0tiers. And for 2025, Futuresource expects further double-digit growth.<\/p>\n
Bundling remains a key growth engine. Telco partnerships are expanding, with most operators now\u00a0offering streaming packages that include one or more SVoD services alongside broadband or mobile\u00a0plans. Bell Media\u2019s upcoming \u2018All Access\u2019 bundle \u2013 combining Crave, Disney+ and TSN \u2013 as well as\u00a0Telus\u2019s customisable streaming solution are notable examples of this trend.<\/p>\n
\u201cWe\u2019re seeing Canadian consumers becoming more selective,\u201d says Mitchell, \u201cbut they\u2019re open to\u00a0ads if it means more value, and they\u2019re adjusting bundles to fit their needs. These behaviours are\u00a0helping sustain SVoD growth even in a highly saturated environment.\u201d<\/p>\n
Subscription pay-TV value was down 3 per cent year-on-year in 2024, with household penetration\u00a0falling to 59 per cent. By 2029, Futuresource expects its share to shrink to 50 per cent. As a result,\u00a0telecoms providers are responding with more integrated offerings. Rogers\u2019 expanded content\u00a0partnerships, including exclusive Canadian rights to Warner Bros Discovery and NBCUniversal\u00a0content, and Bell Media\u2019s growing FAST and streaming integrations within Fibe TV, signal a shift\u00a0toward platform convergence.<\/p>\n
\u201cThis is not a cliff-edge decline,\u201d says Mitchell, \u201cand what we\u2019re seeing here is a slow rebalancing, as\u00a0traditional TV evolves into something more modular and streaming-friendly.\u201d<\/p>\n
Box office admissions fell by double-digits in 2024 resulting from a lack of major Hollywood releases.\u00a0However, growth in premium format ticket sales helped soften the revenue decline. A stronger Q2 in\u00a02025, driven by titles such as Minecraft, Lilo & Stitch and Mission: Impossible \u2013 The Final Reckoning,\u00a0has set a positive tone for the rest of this year. Looking further ahead, Futuresource expects a slate of\u00a0major releases in 2026 to sustain the momentum.<\/p>\n
In the transactional space, digital sell-through and rental revenues declined in 2024, but premium\u00a0formats such as PEST and PVoD gained share, lifting average transaction values.<\/p>\n
Futuresource forecasts a 3 per cent rebound in digital transactional revenue in 2025, supported by a stronger late-year release slate.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.advanced-television.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Canada\u2019s video entertainment sector continues its steady expansion, achieving 1 per cent value growth in 2024, and with total consumer spend projected to increase by 3 per cent in 2025. That\u2019s according to Futuresource Consulting\u2019s latest video insights report, which points to a market worth CA$12.4 billion (\u20ac7.75bn) by the end of the year. The […]<\/p>\n","protected":false},"author":2,"featured_media":1955433,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-1955432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Report-Canadas-video-entertainment-market-maintains-momentum.gif","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1955432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1955432"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1955432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1955433"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1955432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1955432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1955432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}