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Tyler, The Creator<\/a> pushes the envelope creatively, and he\u2019s at it again with his self-directed \u201cSugar on My Tongue\u201d video, which was released on Tuesday (Aug. 12).<\/p>\n In the visual, Tyler and a potential love interest are in a white-tiled room before throwing a rave after her parents leave. Things take a turn when the scene pivots to the Grammy-winning rapper in a skin-tight black latex suit, which leans into BDSM culture with Tyler on a leash.<\/p>\n More from Billboard<\/strong><\/p>\n He gets naked to turn the heat up a few notches, and then breaks out a knife to perform oral surgery on himself, cutting out his tongue. The muscular organ lies bloody in the middle of the bathroom floor before being watered, and growing to the point that the woman in the clip can ride on top of it.<\/p>\n Fans seemed to be taken aback by Tyler\u2019s creative direction as well. \u201cDid not expect to wake up to tyler going full freak mode,\u201d one person commented on the video\u2019s YouTube page.<\/p>\n \u201cSugar on My Tongue\u201d arrived in July as part of Tyler, The Creator\u2019s party-starting Don\u2019t Tap the Glass<\/em> album. Even with a shortened tracking week, the project debuted atop the Billboard 200<\/a> with 197,000 equivalent album units earned in the United States in the week ending July 24, according to Luminate.<\/p>\n 2025 is another busy year for Tyler, who hyped his feature film debut<\/a>, as he\u2019s gearing up to star alongside Timoth\u00e9e Chalamet and Gwyneth Paltrow in A24\u2019s Marty Supreme<\/em> film. <\/a>Directed by Josh Safdie, the movie is set to hit theaters on Christmas Day, and a trailer will be released on Wednesday (Aug. 13).<\/p>\n Watch the \u201cSugar on My Tongue\u201d video below.<\/p>\n Best of Billboard<\/strong><\/p>\n Sign up for Billboard’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n<\/div>\n