<\/p>\n
NEW YORK (AP) \u2014 Taylor Swift<\/a> doesn’t simply announce albums. She curates events.<\/p>\n That’s a trend that certainly did not begin with the announcement of her 12th studio album, \u201cThe Life of a Showgirl,<\/a> \u201d on Tuesday.<\/p>\n She’s long embraced new technologies and forward-thinking marketing opportunities that allow her to connect directly with fans. (Who could forget her third studio album, 2010’s \u201cSpeak Now,\u201d was announced via the now-defunct Ustream? Or that 2012’s \u201cRed\u201d was announced via Google+ Hangout \u2014 RIP \u2014 while over 70,000 fans watched via YouTube stream? Just us?)<\/p>\n As her profile has risen, so too have her efforts. Easter eggs abound in her album rollouts. Here are a few of her most memorable.<\/p>\n \u201cReputation\u201d (2017)<\/p>\n ANNOUNCEMENT DATE: Aug. 23, 2017<\/p>\n HOW SHE DID IT: \u201cReputation\u201d arrived<\/a> with much speculation \u2014 at the time, the once very public-facing Swift had begun to keep a low profile, heightening the mystery. A week before Swift announced the album \u2014 which arrived on the three-year anniversary of the announcement of her last album, 2014\u2019s \u201c1989\u201d \u2014 Swift deleted every post across her social media platforms. A few days later, she posted a 10-second video clip of a snake. Soon afterward, she revealed the name of her album, its release date, and the fact that the first single from the project would arrive the very next day.<\/p>\n RELEASE DATE: Nov. 10, 2017<\/p>\n \u201cFolklore\u201d (2020)<\/p>\n ANNOUNCEMENT DATE: July 23, 2020<\/p>\n HOW SHE DID IT: In the midst of the coronavirus pandemic, Swift got creative. She announced<\/a> that her eighth album, \u201cFolklore,\u201d would arrive the next day \u2014 less than a year after the release of her seventh, \u201cLover.\u201d<\/p>\n \u201cMost of the things I had planned this summer didn\u2019t end up happening, but there is something I hadn\u2019t planned on that DID happen. And that thing is my 8th studio album, folklore. Surprise,\u201d she wrote on Instagram at the time. \u201cI\u2019ve poured all of my whims, dreams, fears, and musings into. I wrote and recorded this music in isolation.\u201d<\/p>\n It wasn\u2019t just the album announcement that was a surprise. \u201cFolklore\u201d marked a sonic detour<\/a> for the pop star.<\/p>\n RELEASE DATE: July 24, 2020<\/p>\n \u201cEvermore\u201d (2020)<\/p>\n ANNOUNCEMENT DATE: Dec. 10, 2020<\/p>\n HOW SHE DID IT: A few months after the surprise release of \u201cFolklore,\u201d the prolific Swift announced \u201cEvermore.\u201d<\/a> She called it a \u201csister\u201d to \u201cFolklore.\u201d<\/p>\n \u201cTo put it plainly, we just couldn\u2019t stop writing songs,\u201d Swift wrote on social media in December. \u201cI\u2019ve never done this before. In the past I\u2019ve always treated albums as one-off eras and moved onto planning the next one after an album was released.\u201d<\/p>\n RELEASE DATE: Dec. 11, 2020<\/p>\n \u201cMidnights\u201d (2022)<\/p>\n ANNOUNCEMENT DATE: Aug. 28, 2022<\/p>\n HOW SHE DID IT: Swift took home the top prize at the 2022 MTV Video Music Awards before she closed out the show with a big announcement:<\/a> a new album.<\/p>\n \u201cI thought it would be a fun moment to tell you that my new album comes out Oct. 21,\u201d said Swift. after she won video of the year for her project \u201cAll Too Well: The Short Film,\u201d which claimed best long-form video and direction. \u201cI will tell you more at midnight.\u201d<\/p>\n At the anointed hour, Swift said on social media that her 10th studio album would be called \u201cMidnights,\u201d<\/a> which she said would involve \u201cstories of 13 sleepless nights scattered throughout my life.\u201d<\/p>\n RELEASE DATE: Oct. 21, 2022<\/p>\n \u201c1989 (Taylor\u2019s Version)\u201d (2023)<\/p>\n ANNOUNCEMENT DATE: Aug. 9, 2023<\/p>\n HOW SHE DID IT: Taylor Swift closed the 2023 U.S. leg of her landmark Eras Tour<\/a> in Los Angeles in a big way, announcing the fourth edition<\/a> of her re-recording project: \u201c1989 (Taylor\u2019s Version).\u201d<\/p>\n \u201cInstead of just, like, telling you about it, I think I\u2019ll just sort of show you,\u201d she told the crowd as the screen illuminated behind her. \u201c\u20191989 (Taylor\u2019s Version)\u2019 available Oct. 27!\u201d she cheered, pointing out that she was revealing this on the eighth month of the year and the ninth day \u2014 a numerical clue.<\/p>\n Then she launched into a surprise performance of the ascendant \u201c1989\u201d track \u201cNew Romantics\u201d and the \u201cReputation\u201d-era<\/a> piano ballad \u201cNew Year\u2019s Day\u201d for the first time during her world tour.<\/p>\n RELEASE DATE: Oct. 27, 2023<\/p>\n \u201cThe Tortured Poets Department\u201d (2024)<\/p>\n ANNOUNCEMENT DATE: Feb. 4, 2024<\/p>\n HOW SHE DID IT: The night of the Grammys, Swift provoked mass speculation when her site seemed to go down. Some theorized she was gearing up to release \u201cReputation (Taylor\u2019s Version),\u201d<\/a> but cryptic clues on the \u201ccrashed\u201d site indicated that might be a misdirect. In classic Swift fashion, it was. While accepting the Grammy for best pop vocal album<\/a>, Swift said she\u2019d been keeping a secret for two years: \u201cThe Tortured Poets Department,\u201d an all-original album.<\/p>\n RELEASE DATE: April 19, 2024<\/p>\n \u201cThe Life of a Showgirl\u201d (2025)<\/p>\n ANNOUNCEMENT DATE: Aug. 12, 2025<\/p>\n HOW SHE DID IT: For her 12th studio album, Swift really embraced the number. She announced the album on her website shortly after a countdown timer expired at 12:12 a.m. on Aug. 12.<\/p>\n The day before, the Taylor Nation account \u2014 an official branch of her marketing team \u2014 posted a TikTok slideshow of 12 images captioned \u201cThinking about when she said \u2018See you next era\u2026\u2019\u201d That was posted 12 minutes after an image of a mysterious silhouette appeared on the social media accounts for the \u201cNew Heights\u201d podcast<\/a> hosted by Swift\u2019s boyfriend<\/a>, Kansas City Chiefs tight end Travis Kelce<\/a>, and his brother, former Philadelphia Eagles center Jason Kelce. Fans theorized the outline was of Swift. They were, of course, correct.<\/p>\n Also at 12:12 a.m. on Aug. 12, the \u201cNew Heights\u201d social media accounts confirmed Swift would appear on the podcast for the first time. That appearance was scheduled for Aug. 13 \u2014 13, of course, another number important to Swift.<\/p>\n RELEASE DATE: It remains to be seen.<\/p>\n Maria Sherman, The Associated Press<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source ca.news.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" NEW YORK (AP) \u2014 Taylor Swift doesn’t simply announce albums. She curates events. That’s a trend that certainly did not begin with the announcement of her 12th studio album, \u201cThe Life of a Showgirl, \u201d on Tuesday. She’s long embraced new technologies and forward-thinking marketing opportunities that allow her to connect directly with fans. (Who […]<\/p>\n","protected":false},"author":2,"featured_media":1956511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[21990,21851,304806,329320,23084,190738],"class_list":["post-1956510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-albums","tag-kansas-city-chiefs","tag-philadelphia-eagles","tag-release-date","tag-taylor-swift","tag-travis-kelce"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/A-guide-to-Taylor-Swifts-most-elaborate-album-announcements.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1956510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1956510"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1956510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1956511"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1956510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1956510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1956510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}