{"id":1956896,"date":"2025-08-12T22:59:18","date_gmt":"2025-08-12T22:59:18","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1956896"},"modified":"2025-08-12T22:59:18","modified_gmt":"2025-08-12T22:59:18","slug":"with-new-taylor-swift-music-on-the-way-this-philadelphia-store-is-also-entering-its-next-era","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/with-new-taylor-swift-music-on-the-way-this-philadelphia-store-is-also-entering-its-next-era\/","title":{"rendered":"With new Taylor Swift music on the way, this Philadelphia store is also entering its next era"},"content":{"rendered":"<p><\/p>\n<div id=\"article-0\">\n<figure class=\"embed embed--type-video embed--type-content_video is-video embed--float-none embed--size-medium is-hero is-delayed-player show-overlay\" data-ads=\"{\" extrawordcount=\"\">\n<div class=\"embed__content-wrapper\">\n<p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"position:absolute;width:0;height:0\">\n  <defs>\n    <symbol 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class=\"lazyload embed__frame\" data-width=\"1920\" data-height=\"1080\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" id=\"for-this-shop-in-philadelphia-a-new-taylor-swift-era-could-bring-a-boost-in-business--hero\" title=\"Video: For this shop in Philadelphia, a new Taylor Swift era could bring a boost in business\" data-sort-time=\"1755038198000\" data-update-time=\"1755038198000\"><\/iframe><\/p><\/div>\n<p>          <button class=\"player-overlay__button--icon-close__mobile\" data-target=\"\" aria-label=\"Close sticky player\"><br \/>\n        <svg class=\"player-overlay__button--icon\">\n          <use xlink:href=\"#player-icon-close\"\/>\n        <\/svg><br \/>\n      <\/button><\/p><\/div><\/div><figcaption class=\"embed__caption-container\">\n                              <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cbsnews.com\/philadelphia\/video\/for-this-shop-in-philadelphia-a-new-taylor-swift-era-could-bring-a-boost-in-business\/\" class=\"embed__headline-link\" data-invalid-url-rewritten-http=\"\"><\/p>\n<p>          <span class=\"embed__icon\"><br \/>\n            <svg viewbox=\"0 0 32 32\" aria-hidden=\"true\">\n              <use xlink:href=\"#icon-video\"\/>\n            <\/svg><br \/>\n          <\/span><\/p>\n<p>          <span class=\"embed__headline\">For this shop in Philadelphia, a new Taylor Swift era could bring a boost in business<\/span><\/p>\n<p>          <span class=\"embed__video-duration\">03:51<\/span><\/p>\n<p>                      <\/a><\/p>\n<\/figcaption><\/figure>\n<section class=\"content__body\">\n<p>It is a new era at &#8220;Minor Details,&#8221; a shop in Philadelphia&#8217;s Manayunk neighborhood that&#8217;s become known for its Taylor Swift-related merchandise.<\/p>\n<p>&#8220;I already have some ideas. I&#8217;m going to lean into the show tunes, show biz vibe until we know what the track list is,&#8221; owner Mallory Minor said when talking about <span class=\"link\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cbsnews.com\/news\/taylor-swift-life-of-a-showgirl-12th-studio-album\/\" data-invalid-url-rewritten-http=\"\">Swift&#8217;s 12th studio album<\/a><\/span>, which the popstar announced Tuesday (Aug. 12) at 12:12 a.m.<\/p>\n<p><span class=\"link\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cbsnews.com\/philadelphia\/news\/taylor-swift-super-bowl-lviii-manayunk-philadelphia\/\" data-invalid-url-rewritten-http=\"\">We first introduced you to this &#8220;Swiftie Shop&#8221;<\/a><\/span> around the time the NFL &#8220;<span class=\"link\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cbsnews.com\/philadelphia\/news\/taylor-swift-travis-kelce-kansas-city-chiefs-game\/\" data-invalid-url-rewritten-http=\"\">Love Story<\/a><\/span>&#8221; between Taylor Swift and Travis Kelce was just beginning.<\/p>\n<p>Now Minor is coming up on two years in business, and soon she will open a new store in Fishtown.<\/p>\n<p>While she had some Taylor-inspired merchandise on the shelves, she is ready to add an entire new collection as more Easter Eggs are dropped around the upcoming album, &#8220;The Life of a Showgirl.&#8221;<\/p>\n<p>&#8220;I love coming in here to get all of the Swiftie merch,&#8221; Olivia Frizzell said. The nurse from Manayunk and major Swiftie said she stopped in several times to put together the perfect outfit to wear during the &#8220;Eras Tour.&#8221;<\/p>\n<p>She is now counting down the minutes until the &#8220;New Heights&#8221; podcast episode featuring Swift and the Kelce brothers drops Wednesday at 7 p.m.<\/p>\n<p>&#8220;I&#8217;m a nurse and I work day shift tomorrow, so I get off at 7:30, and as soon as I get in my car, I&#8217;m putting on the New Heights episode,&#8221; Frizzell said.<\/p>\n<p>Minor has cleared her calendar too.<\/p>\n<p>&#8220;I am canceling all of my plans, and I will be watching a podcast that I&#8217;ve never once watched before,&#8221; Minor said with a laugh.<\/p>\n<p>    <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \">\n        <\/aside>\n<p>    <!-- tags --><\/p>\n<div class=\"content-author\">\n      <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.cbsnews.com\/philadelphia\/search\/author\/nikki-dementri\/\" class=\"content-author__name\" data-invalid-url-rewritten-http=\"\">Nikki  DeMentri<\/a><\/p>\n<div class=\"content-author__bio\">\n<div class=\"content-author__full-information\">\n<p class=\"content-author__text\">Nikki DeMentri is a general assignment reporter with CBS Philadelphia. The Central New Jersey native is thrilled she is sharing the stories of where she grew up.<\/p>\n<\/p><\/div><\/div><\/div>\n<\/section><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.cbsnews.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For this shop in Philadelphia, a new Taylor Swift era could bring a boost in business For this shop in Philadelphia, a new Taylor Swift era could bring a boost in business 03:51 It is a new era at &#8220;Minor Details,&#8221; a shop in Philadelphia&#8217;s Manayunk neighborhood that&#8217;s become known for its Taylor Swift-related merchandise. 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