The Marketing Arm<\/a>,\u201d she said. \u201cSo there\u2019s been a 20-year culmination of how to bring those three things together to cut a new path and share what people are believing in and hoping for. I\u2019m so honored to have been on that journey.\u201d<\/p>\nOne of the storytelling projects Farrand is most proud of came up through Hello Sunshine, when she met Eve Rodsky, author of the book \u201cFair Play.\u201d<\/p>\n
\u201cThe book is all about how to divvy up the work at home so no one is doing it all, and it was a game changer in my life,\u201d she said.<\/p>\n
After meeting Rodsky, Farrand and Imagine began working on finding ways to bring the book\u2019s idea and message to the public through storytelling.<\/p>\n
\u201cWe adapted that book into a documentary and a podcast in a story-rich social community,\u201d she said.<\/p>\n
Then she worked on branding by bringing partnerships into the fold to scale its mission.<\/p>\n
\u201cI did a three-partnership with Procter & Gamble, which is arguably the biggest brand in our home, and together we were able to make those stories, find the influential voices and put Eve on the right stages and the right scales,\u201d she said.<\/p>\n
Farrand witnessed the impact of the project through how the book changed people\u2019s lives like it changed hers.<\/p>\n
\u201cWe didn\u2019t have, at the time, the ability to work family by family or person to person, so we developed a training curriculum on the train-the-trainer model, where we trained therapists, executive coaches and executives in human resources so they could bring the curriculum into their communities in a one-to-one manner,\u201d she said. \u201cSo through those three legs of the (tripod), we watched this idea move from a book by a first-time author into a documentary that reached No. 1 on Hulu and a movement that reached over 300,000 families and 200 therapists.\u201d<\/p>\n
Other projects helmed by Imagine over its 40-year history include the documentary and podcast \u201cWe Feed People,\u201d which focused on Jose Andres, who goes into places that have been torn apart by war and catastrophe; \u201cA Beautiful Mind,\u201d which tells the story of mathematical genius Josh Nash; and \u201cThirteen Lives,\u201d a film about the 2018 efforts to rescue a boys soccer team from the Tham Luang cave.<\/p>\n
\u201cAs we look at Imagine and the power here, it has always believed in and told inspiring stories about human achievement,\u201d Farrand said. \u201cOftentimes these are based on true stories. So\u00a0 Imagine has been telling illuminating stories about human potential, and being able to apply more of a specific impact lens has been a dream come true.\u201d<\/p>\n
Farrand also said many of the subjects in these films are often flawed.<\/p>\n
\u201cThe flaw gives us dimension, reality and accessibility,\u201d she said. \u201cIn \u2018A Beautiful Mind,\u2019 his flaw is his mental-health issue, and it\u2019s actually the centerpiece that created the propulsion of the story we wanted to tell. I think the rawness of the stories that Ron and Brian have set out to tell from the very beginning, and in an ongoing capacity, shows all of the complexity of the human experience and shows all of its facets.\u201d<\/p>\n
Inspiring storytelling such as these films and the lyrics of songs can be used to dispel the myth that the American Dream is dead, Farrand said.<\/p>\n
\u201cI think this is something artists are grappling with, and I think through all of this storytelling, we\u2019ll find what our True North is, and that\u2019s the journey we\u2019re taking over the next year,\u201d she said. \u201cThere\u2019s a quote by George Gerber, a media scientist, that says, \u2018He who tells the stories of the culture really governs the behavior.\u2019 and I think that\u2019s true of the responsibility of the filmmakers, creators, musicians who are writing right now. It\u2019s about how we can utilize our gifts to paint the picture of what we want the world to be.\u201d<\/p>\n
Park City Song Summit<\/strong><\/p>\nAlso:\u00a0<\/strong><\/p>\n\u2018Through a New Lens: Film and Culture as Catalysts for Change\u2019 \u2014<\/strong> Park City Song Summit Lab with Amanda Farrand and Derek Johnson<\/strong><\/p>\nRelated Stories<\/em><\/h3>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.parkrecord.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"One of the Park City Song Summit\u2019s focuses, in addition to wellness, is the power of storytelling. And one of the biggest mediums for doing this is film. That\u2019s why one of this year\u2019s lab discussions, \u201cThrough a New Lens: Film and Culture as Catalysts for Change,\u201d will feature Amanda Farrand, Imagine Entertainment executive vice […]<\/p>\n","protected":false},"author":2,"featured_media":1957092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-1957091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Song-Summit-expands-storytelling-scope-with-\u2018New-Lens-lab.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1957091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1957091"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1957091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1957092"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1957091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1957091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1957091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}