{"id":1957940,"date":"2025-08-13T13:45:18","date_gmt":"2025-08-13T13:45:18","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1957940"},"modified":"2025-08-13T13:45:18","modified_gmt":"2025-08-13T13:45:18","slug":"a-strange-new-taylor-swift-playlist-has-appeared-in-spotify-heres-how-to-find-it-and-why-its-a-new-era-for-music-streaming","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/a-strange-new-taylor-swift-playlist-has-appeared-in-spotify-heres-how-to-find-it-and-why-its-a-new-era-for-music-streaming\/","title":{"rendered":"A strange new Taylor Swift playlist has appeared in Spotify \u2013 here\u2019s how to find it and why it\u2019s a new era for music streaming"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body\">\n<hr id=\"cd704f3e-6b20-4726-9493-e5c2fe3dbeb7\"\/>\n<ul id=\"75f7129b-af4c-4001-8c72-7e518d1e7f9f\">\n<li><strong>Taylor Swift has announced her 12th studio album, The Life of a Showgirl, and she&#8217;s using Spotify to kick-start the roll out<\/strong><\/li>\n<li><strong>A mysterious Spotify playlist curated by Swift now appears in her artist page, packing 22 of her best songs to tease the next era <\/strong><\/li>\n<li><strong>This marks the beginning of the album rollout, taking to a music streaming service first before TikTok to promote new music <\/strong><\/li>\n<\/ul>\n<hr id=\"cee95ab8-b927-4945-9d0d-8d76137a485d\"\/>\n<p id=\"c8d88aab-e1e4-4d86-9024-9a2f74a6b179\">It\u2019s official, a new Taylor Swift record is on the way \u2013 and the internet is going feral. The singer announced her upcoming album, <em>The Life of a Showgirl<\/em>, on August 12, and she\u2019s using <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/spotify\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/spotify\">Spotify <\/a>in order to prepare us for the next era.<\/p>\n<p>Alongside the announcement of her 12th studio album &#8211; also referred to as TS12 &#8211; a collection of strange billboards across New York City and Nashville showcasing a giant mint-green Spotify code with cascading orange glitter (see below), which fans immediately spotted.<\/p>\n<div class=\"see-more see-more--clipped\" id=\"1955124956125364227\">\n<blockquote class=\"twitter-tweet hawk-ignore\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Mysterious Spotify billboards popped up in NYC and Nashville leading to a new playlist by Taylor Swift. pic.twitter.com\/A8qo91Txi6<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/cantworkitout\/status\/1955124956125364227\" data-url=\"https:\/\/twitter.com\/cantworkitout\/status\/1955124956125364227\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\">August 12, 2025<\/a><\/p>\n<\/blockquote>\n<\/div>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-seasonal\" data-url=\"\" href=\"\" data-hl-processed=\"none\"\/><\/p>\n<aside data-block-type=\"embed\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" class=\"hawk-base\"\/>\n<p id=\"aa085859-7edd-4820-9ecf-fe7adf299c74-0\">When you scan the code in the Spotify app, it takes you to a playlist curated by Swift herself titled \u2018And, baby, that\u2019s show business for you\u2019 \u2013 and it appears to drop subtle hints for the upcoming release.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-nosnippet=\"\" class=\"clear-both pt-3 pb-4 mb-4 border-solid border-y border-neutral-300\">\n<span class=\"font-article-heading block pb-3 !text-base font-bold uppercase sm:text-sm text-[#333]\"><br \/>\nYou may like<br \/>\n<\/span><\/p>\n<\/aside>\n<p>For starters, the new Spotify playlist packs 22 of Swift\u2019s biggest pop bangers from albums <em>Red<\/em>, <em>1989<\/em>, and <em>Reputation<\/em>. Coincidentally, they\u2019re all songs produced by Max Martin with whom she hasn\u2019t worked with since 2017, which leads us to believe her long-time collaborator Jack Antonoff won\u2019t be returning for TS12.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"3cdc1807-0b9c-42a2-9468-f61e44d0132c\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:2000px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/sCckhmXqPfnunpZeLo5rnM-320-80.jpg.webp 320w, https:\/\/cdn.mos.cms.futurecdn.net\/sCckhmXqPfnunpZeLo5rnM-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/sCckhmXqPfnunpZeLo5rnM-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/sCckhmXqPfnunpZeLo5rnM-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/sCckhmXqPfnunpZeLo5rnM-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/sCckhmXqPfnunpZeLo5rnM-1200-80.jpg.webp 1200w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Future)<\/span><\/figcaption><\/figure>\n<p id=\"37f434e9-cc1f-409f-9dc2-fc106b9b4353\">At the moment, this project is still a little ambiguous, and this mysterious Spotify playlist is all we have as of yet. However, it\u2019s an interesting strategy to say the least, and one that I think could do wonders for encouraging artists to use music streaming services more for music promotion over platforms such as TikTok.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-61aa1009-0151-46b2-af50-f73f83538019\" data-url=\"\" href=\"\" data-hl-processed=\"none\"\/><\/p>\n<h2 id=\"how-to-find-taylor-swift-s-new-spotify-playlist-3\">How to find Taylor Swift\u2019s new Spotify playlist<\/h2>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"38af4432-fda3-426f-868e-681ce61294a3\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:2000px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB-320-80.jpg.webp 320w, https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB-1200-80.jpg.webp 1200w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><img decoding=\"async\" src=\"https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB.jpg\" alt=\"An image of Taylor Swift's Spotify artist page and artist playlists\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB-320-80.jpg 320w, https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB-1200-80.jpg 1200w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" loading=\"lazy\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/VU8ZhVdWEweh9rAQhTGfHB.jpg\"\/><\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Future)<\/span><\/figcaption><\/figure>\n<p id=\"f50bef91-7b46-4f83-b3a7-239e18166c74\">After scouring the Spotify app for ways to track down the playlist, I&#8217;ve discovered two ways to find it.<\/p>\n<p>The first is by scanning the Spotify code that was teased in the billboards. Don\u2019t worry, you don\u2019t need to be there in person, and you can scan any image of the code online using the camera feature in the Spotify app.<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-4wguGy2yU7E9hKtpXGk44M\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-4wguGy2yU7E9hKtpXGk44M slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\"\/>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">Sign up for breaking news, reviews, opinion, top tech deals, and more.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p>Alternatively, head to the Spotify app and go to Taylor Swift\u2019s artist page. Scroll down until you see the \u2018Artist Playlists\u2019 section, and the newly curated playlist will be there. This is the easiest way to locate it, so I would recommend trying this as opposed to scanning the Spotify code.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-9330f7db-e710-4de3-ae96-b55bf58dbdc1\" data-url=\"\" href=\"\" data-hl-processed=\"none\"\/><\/p>\n<h2 id=\"a-new-era-for-music-streaming-3\">A new era for music streaming? <\/h2>\n<p id=\"b647cf09-0945-402a-abc5-7ff5e0421d9e\">For the past few years, it\u2019s been the new norm for artists to use platforms such as TikTok to promote new music, and while Spotify has introduced countdowns to hype new album releases, that\u2019s pretty much it when it comes to offering artists ways to market their music.<\/p>\n<p>At the time of Swift\u2019s 2022 album <em>Midnights<\/em>, TikTok was crucial to the album rollout, and each week Swift would post a video to reveal one song from the tracklist. Her 2024 album <em>The Tortured Poets Department<\/em> adopted a similar Tiktok-style rollout, but her upcoming project <em>The Life of a Showgirl<\/em> has been absent from the platform \u2013 for now.<\/p>\n<p>While the Swift-curated Spotify playlist is far from revolutionary, it\u2019s certainly a step away from promotional practices we\u2019ve seen become the norm in recent years, as most artists immediately jump on the TikTok bandwagon. Of course, Swift will inevitably take to other platforms as we get closer to the album release date, but it\u2019s still an exciting way to kickstart the new era.<\/p>\n<p>It\u2019s still very early days into the album rollout \u2013 we don\u2019t even have an official release date yet \u2013 but after Swift was crowned Spotify\u2019s top artist of 2024, this strategy makes a lot of sense. Will other artists catch on and revert to using music streaming services to promote new music instead of throwing it all on TikTok? Let us know what you think about it in the comments below.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-you-might-also-like\" data-url=\"\" href=\"\" data-hl-processed=\"none\"\/><\/p>\n<h3 class=\"article-body__section\" id=\"section-you-might-also-like\"><span>You might also like <\/span><\/h3>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.techradar.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taylor Swift has announced her 12th studio album, The Life of a Showgirl, and she&#8217;s using Spotify to kick-start the roll out A mysterious Spotify playlist curated by Swift now appears in her artist page, packing 22 of her best songs to tease the next era This marks the beginning of the album rollout, taking [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1957941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-1957940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/A-strange-new-Taylor-Swift-playlist-has-appeared-in-Spotify.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1957940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1957940"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1957940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1957941"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1957940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1957940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1957940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}