KYW<\/a>) \u2014 It is a new era at \u201cMinor Details,\u201d a shop in Philadelphia\u2019s Manayunk neighborhood that\u2019s become known for its Taylor Swift-related merchandise.<\/p>\n\n\n\u201cI already have some ideas. I\u2019m going to lean into the show tunes, show biz vibe until we know what the track list is,\u201d owner Mallory Minor said when talking about Swift\u2019s 12th studio album, which the popstar announced Tuesday (Aug. 12) at 12:12 a.m.<\/p>\n\n\n
We first introduced you to this \u201cSwiftie Shop\u201d around the time the NFL \u201cLove Story\u201d between Taylor Swift and Travis Kelce was just beginning.<\/p>\n\n\n\n
Now Minor is coming up on two years in business, and soon she will open a new store in Fishtown.<\/p>\n\n\n\n
While she had some Taylor-inspired merchandise on the shelves, she is ready to add an entire new collection as more Easter Eggs are dropped around the upcoming album, \u201cThe Life of a Showgirl.\u201d<\/p>\n\n\n
\u201cI love coming in here to get all of the Swiftie merch,\u201d Olivia Frizzell said. The nurse from Manayunk and major Swiftie said she stopped in several times to put together the perfect outfit to wear during the \u201cEras Tour.\u201d<\/p>\n\n\n
She is now counting down the minutes until the \u201cNew Heights\u201d podcast episode featuring Swift and the Kelce brothers drops Wednesday at 7 p.m.<\/p>\n\n\n\n
\u201cI\u2019m a nurse and I work day shift tomorrow, so I get off at 7:30, and as soon as I get in my car, I\u2019m putting on the New Heights episode,\u201d Frizzell said.<\/p>\n\n\n
Minor has cleared her calendar too.<\/p>\n\n\n
\u201cI am canceling all of my plans, and I will be watching a podcast that I\u2019ve never once watched before,\u201d Minor said with a laugh.<\/p>\n\n\n\n
Please note: This content carries a strict local market embargo. If you share the same market as the contributor of this article, you may not use it on any platform.<\/strong><\/p>\n\n\n <\/div>\r\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n \u2018 Some details of this article were extracted from the following source kvia.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"By Nikki DeMentri, Adam Fox Click here for updates on this story \u00a0\u00a0\u00a0\u00a0PHILADELPHIA, Pennsylvania (KYW) \u2014 It is a new era at \u201cMinor Details,\u201d a shop in Philadelphia\u2019s Manayunk neighborhood that\u2019s become known for its Taylor Swift-related merchandise. \u201cI already have some ideas. I\u2019m going to lean into the show tunes, show biz vibe until […]<\/p>\n","protected":false},"author":2,"featured_media":1958189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-1958188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/With-new-Taylor-Swift-music-on-the-way-this-store.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1958188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1958188"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1958188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1958189"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1958188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1958188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1958188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}