<\/p>\n
Disney is shaking things up in its marketing division as it prepares to fully integrate Hulu into Disney+, with chief brand officer Asad Ayaz and Entertainment Television marketing president Shannon Ryan\u2019s roles expanding.<\/p>\n
Ayaz will now serve as Disney Entertainment marketing president, overseeing marketing across studios, television and streaming and reporting directly to the division\u2019s co-chairs Alan Bergman and Dana Walden. He will also continue to drive brand strategy under CEO Bob Iger, including leading the company\u2019s in-house creative agencies for Disney Experiences and Disney Entertainment, Yellow Shoes and The Hive.<\/p>\n
More from TheWrap<\/strong><\/p>\n Meanwhile, Ryan will continue leading marketing for television content and add direct-to-consumer marketing to her portfolio, overseeing a newly integrated team across Disney+ and Hulu. She will report to Ayaz and will remain on Walden\u2019s leadership team. Hulu marketing chief Barrie Gruner and Disney+ marketing chief Samantha Rosenberg will both report to Ryan moving forward.<\/p>\n \u201cOperating as one cohesive DTC marketing team will enable us to speak to consumers with greater efficiency and impact, and this new structure will also create a deeper connection and collaboration across all of our marketing efforts,\u201d Bergman and Walden said in a memo to staff. \u201cThese changes reflect our confidence in the exceptional talent across our marketing organization, and we\u2019re excited for what\u2019s ahead. We are grateful for your continued creativity, passion, and partnership as we shape the future of Disney Entertainment together.\u201d<\/p>\n <\/a><\/figure>\n A 20-year Disney veteran, Ayaz has shaped marketing strategies for some of the most successful film releases in history, including nine of the top 15 box office debuts of all time, and 18 films that have passed the $1 billion mark at the global box office since he began overseeing marketing for the studio.<\/p>\n Key campaigns include Disney\u2019s live-action hits \u201cLilo & Stitch\u201d and \u201cThe Lion King;\u201d Disney Animation\u2019s \u201cMoana 2\u201d, \u201cEncanto,\u201d and \u201cFrozen II;\u201d Pixar\u2019s \u201cToy Story 4\u201d and \u201cInside Out 2;\u201d Marvel\u2019s \u201cDeadpool & Wolverine,\u201d \u201cAvengers\u201d and \u201cBlack Panther\u201d films; Lucasfilm\u2019s \u201cStar Wars: The Force Awakens;\u201d and 20th Century Studios\u2019 \u201cKingdom of the Planet of the Apes,\u201d \u201cAlien: Romulus\u201d and \u201cAvatar: The Way of Water.\u201d<\/p>\n He also has overseen content, brand and performance marketing for streaming, including campaigns for Disney+\u2019s \u201cThe Mandalorian,\u201d \u201cAndor,\u201d \u201cAgatha All Along,\u201d WandaVision,\u201d \u201cLoki,\u201d The Beatles: Get Back\u201d and the launch of Taylor Swift\u2019s The Eras Tour. Ayaz also led the Disney100 brand campaign celebrating The Walt DisneyCompany\u2019s 100th milestone, the international expansion of D23: The Ultimate Disney Fan Event into Brazil, and the brand integration of Disney+ and Hulu, and is currently overseeing the creative campaign for Disneyland\u2019s 70th anniversary.<\/p>\n Ryan has led marketing and publicity strategies for Disney+ and Hulu as well as TV content across ABC\u00a0Entertainment, ABC News, Disney Branded Television, Freeform, Hulu,\u00a0National Geographic, Onyx Collective and Disney Television Campaigns during her tenure have included ABC\u2019s \u201c9-1-1,\u201d \u201cAbbott Elementary,\u201d \u201cThe Bachelor\u201d franchise, \u201cGrey\u2019s Anatomy,\u201d \u201cHigh Potential\u201d \u201cJimmy Kimmel Live\u201d and \u201cThe Oscars\u201d; Hulu originals \u201cGood American Family,\u201d \u201cThe Handmaid\u2019s Tale,\u201d \u201cThe Kardashians,\u201d \u201cOnly Murders in the Building,\u201d \u201cParadise\u201d and \u201cThe Secret Lives of Mormon Wives\u201d; Disney Branded Television\u2019s \u201cBluey\u201d and \u201cPercy Jackson and the Olympians\u201d; the Oscar-nominated National Geographic feature documentary \u201cSugarcane\u201d and \u201cLimitless\u201d starring Chris Hemsworth; Onyx Collective\u2019s \u201cDeli Boys\u201d and \u201cReasonable Doubt\u201d; and the syndicated show \u201cLive with Kelly and Mark,\u201d among others.<\/p>\n Prior to Disney, Ryan served as chief marketing officer of the Fox Television Group, a post she had held since 2015. In that role, she oversaw all creative, media, social, digital and affiliate marketing, as well as strategy, brand partnerships, publicity, corporate communications, creative services and talent relations. During her tenure at Fox, she oversaw campaigns for \u201c24,\u201d \u201c9-1-1,\u201d \u201cBrooklyn Nine-Nine,\u201d \u201cEmpire,\u201d \u201cGlee,\u201d \u201cHouse,\u201d \u201cLast Man on Earth,\u201d \u201cThe Masked Singer,\u201d \u201cThe Mindy Project\u201d and \u201cNew Girl.\u201d<\/p>\n In its third quarter earnings for 2025, Disney+ and Hulu swung to a profit of $346 million, , compared to a loss of $19 million in the year-ago period, and saw revenue grow 6% to $6.2 billion, driven by price increases and subscriber growth. Together, the streaming services added 2.6 million subscribers for a total of 183.3 million. When including ESPN+\u2019s 24.1 million subscribers, the total count across the three services is 207.4 million.<\/p>\n As part of the integration, Hulu will replace the Star tile on Disney+ in international markets starting in the fall. Work is also underway to make various technical improvements in the Disney+ app, including new features and a more personalized home page. Disney plans to launch a unified, standalone Hulu-Disney+ streaming app in 2026.<\/p>\n Looking ahead, Disney expects to add more than 10 million subscribers in the fiscal fourth quarter, with the majority of the increase coming from Hulu as a result of its expanded deal with Charter Communications. Disney+ subscribers are expected to see a modest increase from the third quarter.<\/p>\n Disney+ and Hulu will also\u00a0stop reporting subscriber and average revenue per user figures\u00a0starting in the first quarter of fiscal 2026, while ESPN+ will stop in the fiscal fourth quarter of 2025.<\/p>\n Read the full memo from Walden and Bergman below:<\/p>\n Team,<\/em><\/p>\n Disney Entertainment is home to an iconic and acclaimed collection of storytelling brands, and our marketing teams play a vital role in bringing the magic of Disney storytelling to audiences around the world. As we continue to scale our business globally, we\u2019d like to share an update about the future of our marketing structure, particularly focused on supporting the full integration of Hulu into Disney+ that Bob announced during earnings last week.<\/em><\/p>\n To create a more unified strategy across streaming, film, and television, we\u2019re realigning our marketing organization to create one best-in-class Disney Entertainment Marketing team under the leadership of\u00a0Asad Ayaz<\/strong>, who will now report to the both of us. Asad is a strategic leader with sharp creative instincts who has been instrumental in driving high-impact campaigns at both the company and the Studio. As Chief Brand Officer, TWDC, and President, Disney Entertainment Marketing, he will now oversee marketing for our studios, television, and streaming, while continuing to drive brand strategy for the company under Bob Iger, including leading our in-house creative agencies for Disney Experiences and Disney Entertainment. This dual role will further connect all the company\u2019s consumer touchpoints and align our marketing approach.<\/em><\/p>\n Shannon Ryan\u00a0will add DTC to her portfolio and oversee a newly integrated team across Disney+ and Hulu, while continuing to lead marketing for television content. Shannon is a dynamic marketing leader with a proven track record of crafting innovative campaigns that resonate with audiences and create breakout hits. As President, DTC and Disney Entertainment Television Marketing, she will now report to Asad, while remaining on Dana\u2019s leadership team. Barrie Gruner and Samantha Rosenberg will both report to Shannon moving forward.<\/em><\/p>\n Operating as one cohesive DTC marketing team will enable us to speak to consumers with greater efficiency and impact, and this new structure will also create a deeper connection and collaboration across all of our marketing efforts. These changes reflect our confidence in the exceptional talent across our marketing organization, and we\u2019re excited for what\u2019s ahead. We are grateful for your continued creativity, passion, and partnership as we shape the future of Disney Entertainment together.<\/em><\/p>\n Alan & Dana<\/em><\/p>\n The post Disney Marketing Shuffle: Asad Ayaz Named President of Disney Entertainment Marketing, Shannon Ryan Adds Streaming<\/a> appeared first on TheWrap<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source ca.news.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Disney is shaking things up in its marketing division as it prepares to fully integrate Hulu into Disney+, with chief brand officer Asad Ayaz and Entertainment Television marketing president Shannon Ryan\u2019s roles expanding. Ayaz will now serve as Disney Entertainment marketing president, overseeing marketing across studios, television and streaming and reporting directly to the division\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":1956684,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[330713,344116,309887,23301,344120,326251,308201,330712,344119,25850,344117],"class_list":["post-1958404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-alan-bergman","tag-asad-ayaz","tag-dana-walden","tag-disney","tag-disney-animation","tag-disney-branded-television","tag-disney-entertainment","tag-disney-experiences","tag-entertainment-television","tag-hulu","tag-shannon-ryan"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Ryan-Reynolds-Dwayne-Johnson-Tessa-Thompson-and-More-Set-Panels.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1958404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1958404"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1958404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1956684"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1958404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1958404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1958404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Studios,\u00a0which include 20th Television and 20th Television Animation.<\/p>\n