read it below<\/em>). Regarding Ryan\u2019s new role, the co-chairs said that having \u201cone cohesive DTC marketing team will enable us to speak to consumers with greater efficiency and impact, and this new structure will also create a deeper connection and collaboration across all of our marketing efforts.\u201d<\/p>\n\n\tA 20-year Disney veteran, Ayaz previously was president of marketing for Walt Disney Studios. Ryan joined Disney in 2019 with the company\u2019s acquisition of the 21st Century Fox businesses. She had previously served as chief marketing officer of the Fox Television Group, and had worked at Fox Broadcasting for 13 years.<\/p>\n
\n\tRead the memo from Walden and Bergman:<\/p>\n
\n\tSubject: Disney Entertainment Marketing Update<\/em><\/p>\n\n\tTeam,<\/em><\/p>\n\n\tDisney Entertainment is home to an iconic and acclaimed collection of storytelling brands, and our marketing teams play a vital role in bringing the magic of Disney storytelling to audiences around the world. As we continue to scale our business globally, we\u2019d like to share an update about the future of our marketing structure, particularly focused on supporting the full integration of Hulu into Disney+ that Bob announced during earnings last week.<\/em><\/p>\n\n\tTo create a more unified strategy across streaming, film, and television, we\u2019re realigning our marketing organization to create one best-in-class Disney Entertainment Marketing team under the leadership of Asad Ayaz, who will now report to the both of us. Asad is a strategic leader with sharp creative instincts who has been instrumental in driving high-impact campaigns at both the company and the Studio. As Chief Brand Officer, TWDC, and President, Disney Entertainment Marketing, he will now oversee marketing for our studios, television, and streaming, while continuing to drive brand strategy for the company under Bob Iger, including leading our in-house creative agencies for Disney Experiences and Disney Entertainment. This dual role will further connect all the company\u2019s consumer touchpoints and align our marketing approach.<\/em><\/p>\n\n\tShannon Ryan will add DTC to her portfolio and oversee a newly integrated team across Disney+ and Hulu, while continuing to lead marketing for television content. Shannon is a dynamic marketing leader with a proven track record of crafting innovative campaigns that resonate with audiences and create breakout hits. As President, DTC and Disney Entertainment Television Marketing, she will now report to Asad, while remaining on Dana\u2019s leadership team. Barrie Gruner and Samantha Rosenberg will both report to Shannon moving forward.<\/em><\/p>\n\n\tOperating as one cohesive DTC marketing team will enable us to speak to consumers with greater efficiency and impact, and this new structure will also create a deeper connection and collaboration across all of our marketing efforts. These changes reflect our confidence in the exceptional talent across our marketing organization, and we\u2019re excited for what\u2019s ahead. We are grateful for your continued creativity, passion, and partnership as we shape the future of Disney Entertainment together.<\/em><\/p>\n\n\tAlan & Dana<\/em><\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"With Disney+ and Hulu set to merge in 2026 \u2014 and the Hulu app going away \u2014 Disney is reshuffling the marketing leadership of its entertainment division. Asad Ayaz, appointed as the first chief brand officer for the Walt Disney Co. in 2023, is now also adding the role of president of Disney Entertainment Marketing, […]<\/p>\n","protected":false},"author":2,"featured_media":1958413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[344116,23301,308201,344117],"class_list":["post-1958412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-asad-ayaz","tag-disney","tag-disney-entertainment","tag-shannon-ryan"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Disney-Entertainment-Marketing-Led-by-Asad-Ayaz-Shannon-Ryan-Adds.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1958412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1958412"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1958412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1958413"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1958412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1958412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1958412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}