{"id":1958699,"date":"2025-08-13T21:00:14","date_gmt":"2025-08-13T21:00:14","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1958699"},"modified":"2025-08-13T21:00:14","modified_gmt":"2025-08-13T21:00:14","slug":"justin-baldonis-team-feared-taylor-swift-fan-base-activation-docs","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/justin-baldonis-team-feared-taylor-swift-fan-base-activation-docs\/","title":{"rendered":"Justin Baldoni&#8217;s Team Feared Taylor Swift Fan Base Activation: Docs"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"p1\">Members of <strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usmagazine.com\/celebrities\/justin-baldoni\/\"><span class=\"s1\">Justin Baldoni<\/span><\/a><\/strong>\u2019s team once expressed fears <strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usmagazine.com\/celebrities\/blake-lively\/\"><span class=\"s1\">Blake Lively<\/span><\/a><\/strong> would find a way of successfully \u201cactivating the <strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usmagazine.com\/celebrities\/taylor-swift\/\"><span class=\"s1\">Taylor Swift<\/span><\/a><\/strong> fan base\u201d to his disadvantage.<\/p>\n<p class=\"p1\">According to court documents obtained by <i>Us Weekly<\/i> on Wednesday, August 13, a member of Baldoni\u2019s crisis team sent an email regarding \u201csocial and digital mitigation and remediation.\u201d<\/p>\n<p class=\"p1\">In the email, specific efforts to boost <span class=\"s2\">search engine optimization<\/span> efforts are listed, including \u201cmonitor and report forums, threads, sites, links and more that are working against Wayfarer Studios.\u201d<\/p>\n<p class=\"p1\">Other efforts include \u201cchanging the overall narrative and helping keep it on track\u201d while also working \u201cto remove links that are harmful to Wayfarer Studios, Justin and the narrative alongside the appropriate teams.\u201d<\/p>\n<div class=\"link-related article link-related__with-thumb\">\n\t\t\t<a rel=\"nofollow\" target=\"_blank\" class=\"article__thumbnail related-ab-test\" href=\"https:\/\/www.usmagazine.com\/celebrity-news\/news\/how-taylor-swift-was-caught-in-blake-lively-justin-baldoni-lawsuitpage\/\" target=\"\" data-source=\"01\"><\/p>\n<figure class=\"article__figure\">\n<div style=\"padding-bottom:56.25%;\" class=\"ratio-based-placeholder\"><\/div>\n<\/figure>\n<p>\t\t<\/a><\/p>\n<div class=\"article__content\">\n<h3 class=\"article__title\">\n\t\t\t<a rel=\"nofollow\" target=\"_blank\" class=\"article__title-link related-ab-test\" href=\"https:\/\/www.usmagazine.com\/celebrity-news\/news\/how-taylor-swift-was-caught-in-blake-lively-justin-baldoni-lawsuitpage\/\" target=\"\" data-source=\"01\"><br \/>\n    <span class=\"related-badge\">Related: <\/span><span class=\"related-title\">How Taylor Swift Was Pulled Into Blake Lively&#8217;s Justin Baldoni Legal Drama<\/span><\/a><br \/>\n\t\t<\/h3>\n<\/p><\/div>\n<p>\n\t\t\tBlake Lively\u2018s ongoing legal drama with Justin Baldoni took an unexpected turn by pulling in Taylor Swift. After costarring in It Ends With Us together, Lively sued Baldoni in December 2024 accusing her costar and director of of sexual harassment and orchestrating an alleged smear campaign. In her filing, Lively claimed that Baldoni named Swift [\u2026]\t\t<\/p>\n<\/div>\n<p class=\"p1\">At the end of the email, a staff member claims the social media team has asked for an increase in fees.<\/p>\n<p class=\"p1\">\u201cThe social team are now worried about Blake activating the Taylor Swift fan base, which is a major concern,\u201d court docs stated. \u201cWith this in mind and to ensure Justin and the studio are 100 percent protected moving forward, they have now changed the fee to $30,000 per month due to the uptick in social chatter.\u201d<\/p>\n<p class=\"p1\"><i>Us Weekly<\/i> has reached out to Baldoni\u2019s team for comment.<\/p>\n<p class=\"p1\">In response to the court docs, Lively\u2019s spokesperson told <em>Us<\/em>, \u201cThere is an overwhelming amount of evidence documenting the smear campaign instigated by Justin Baldoni, [his team members] and the rest of the Wayfarer Parties. All you need to do is look at [his publicist\u2019s] texts, Baldoni\u2019s responses, and <strong>Jed Wallace<\/strong>\u2018s \u2018services\u2019 from incredibly damning emails like the one [mentioned].<span data-olk-copy-source=\"MessageBody\">\u2026.<\/span>\u201c<\/p>\n<p class=\"p1\">According to court documents, Baldoni\u2019s legal team sent a letter to a judge on Monday, August 11, asking the email to be \u201cpermanently sealed.\u201d<\/p>\n<figure id=\"attachment_4070004\" style=\"width: 824px;\" class=\"wp-caption alignnone\">\n<div class=\"ratio-based-placeholder\" style=\"padding-bottom:124.28571428571%;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4070004\" src=\"https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/08\/GettyImages-1928881520-justin-baldoni-blake-lively.jpg?w=1000&amp;quality=86&amp;strip=all\" alt=\"Justin Baldoni Team Name Dropped Taylor Swift in Email Over Strategy\" width=\"1000\" height=\"1243\" srcset=\"https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/08\/GettyImages-1928881520-justin-baldoni-blake-lively.jpg?w=100&amp;quality=86&amp;strip=all 100w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/08\/GettyImages-1928881520-justin-baldoni-blake-lively.jpg?w=200&amp;quality=70&amp;strip=all 200w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/08\/GettyImages-1928881520-justin-baldoni-blake-lively.jpg?w=300&amp;quality=78&amp;strip=all 300w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/08\/GettyImages-1928881520-justin-baldoni-blake-lively.jpg?w=400&amp;quality=70&amp;strip=all 400w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/08\/GettyImages-1928881520-justin-baldoni-blake-lively.jpg?w=500&amp;quality=86&amp;strip=all 500w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/08\/GettyImages-1928881520-justin-baldoni-blake-lively.jpg?w=600&amp;quality=55&amp;strip=all 600w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/08\/GettyImages-1928881520-justin-baldoni-blake-lively.jpg?w=700&amp;quality=70&amp;strip=all 700w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/08\/GettyImages-1928881520-justin-baldoni-blake-lively.jpg?w=800&amp;quality=78&amp;strip=all 800w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/08\/GettyImages-1928881520-justin-baldoni-blake-lively.jpg?w=900&amp;quality=86&amp;strip=all 900w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/08\/GettyImages-1928881520-justin-baldoni-blake-lively.jpg?w=1000&amp;quality=86&amp;strip=all 1000w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/08\/GettyImages-1928881520-justin-baldoni-blake-lively.jpg?w=1200&amp;quality=86&amp;strip=all 1200w\" sizes=\"auto, (max-width: 680px) calc(100vw - 6em), (max-width: 1000px) 80vw, 1000px\"\/><\/div><figcaption class=\"wp-caption-text\"><span class=\"caption\"><br \/>\n Blake Lively and Justin Baldoni<\/span> <span class=\"credit\">Jose Perez\/Bauer-Griffin\/GC Images<\/span><\/figcaption><\/figure>\n<p class=\"p1\">Lively and Baldoni\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usmagazine.com\/celebrity-news\/news\/blake-lively-and-justin-baldonis-alleged-feud-and-lawsuits-explained\/\"><span class=\"s1\">legal drama<\/span><\/a> began in December 2024, when the actress accused her <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usmagazine.com\/shows\/it-ends-with-us\/\"><span class=\"s1\"><i>It Ends With Us<\/i><\/span><\/a> costar and director of sexual harassment, creating a hostile work environment and purposefully creating a smear campaign against her.<\/p>\n<p class=\"p1\">Lively proceeded to sue Baldoni, his publicity team and a series of other defendants, alleging that she was retaliated against for the sexual harassment allegations.<\/p>\n<p class=\"p1\">Baldoni strongly denied the allegations and countersued Lively. In June, a judge <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usmagazine.com\/celebrity-news\/news\/justin-baldonis-400-million-lawsuit-against-blake-lively-dismissed\/\"><span class=\"s1\">dismissed his lawsuit<\/span><\/a> against the actress.<\/p>\n<p class=\"p1\">On July 31, <i>Us<\/i> confirmed that Lively began her deposition. Her case against Baldoni is tentatively scheduled to go to trial in March 2026.<\/p>\n<p class=\"p1\">The public case has taken a toll on Lively\u2019s friendship with Swift. While the pair used to be very close friends, things have changed over time.<\/p>\n<p class=\"p1\">\u201cTaylor\u2019s biggest issue seems to be protecting herself emotionally and legally,\u201d an insider previously <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usmagazine.com\/celebrity-news\/news\/blake-lively-taylor-swifts-strained-friendship-details-amid-lawsuit\/\"><span class=\"s1\">told <i>Us<\/i> in May<\/span><\/a>. \u201cShe\u2019s always been someone who values loyalty, and right now, she\u2019s navigating how to preserve that while also setting boundaries in a complicated, high-stakes situation.\u201d<\/p>\n<div id=\"news-block\">\n<div class=\"newsletter-form  \">\n<div class=\"newsletter-signup__success\" aria-live=\"polite\">\n<h3>Thank You!<\/h3>\n<p>You have successfully subscribed.<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<div class=\"link-related article link-related__with-thumb\">\n\t\t\t<a rel=\"nofollow\" target=\"_blank\" class=\"article__thumbnail related-ab-test\" href=\"https:\/\/www.usmagazine.com\/celebrity-news\/news\/blake-lively-defends-taylor-swift-in-justin-baldoni-lawsuit-drama\/\" target=\"\" data-source=\"01\"><\/p>\n<figure class=\"article__figure\">\n<div style=\"padding-bottom:56.25%;\" class=\"ratio-based-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/05\/Blake-Lively-Fiercely-Defends-Pal-Taylor-Swift-After-Latest-Legal-Move-.jpg?crop=0px%2C0px%2C2000px%2C1131px&amp;resize=400%2C225&amp;quality=40&amp;strip=all\" srcset=\"\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 770px) calc(100vw - 6em), 200px\" alt=\"Brooks Nader Has Savage Response When Asked Who Should Be Ex Glebs New DWTS Partner\" width=\"400\" height=\"225\" data-fallback-img=\"\/wp-content\/uploads\/2025\/05\/Blake-Lively-Fiercely-Defends-Pal-Taylor-Swift-After-Latest-Legal-Move-.jpg?quality=40&amp;strip=all\"\/><\/div>\n<\/figure>\n<p>\t\t<\/a><\/p>\n<div class=\"article__content\">\n<h3 class=\"article__title\">\n\t\t\t<a rel=\"nofollow\" target=\"_blank\" class=\"article__title-link related-ab-test\" href=\"https:\/\/www.usmagazine.com\/celebrity-news\/news\/blake-lively-defends-taylor-swift-in-justin-baldoni-lawsuit-drama\/\" target=\"\" data-source=\"01\"><br \/>\n    <span class=\"related-badge\">Related: <\/span><span class=\"related-title\">How Blake Lively Fiercely Defended Pal Taylor Swift After Latest Legal Move<\/span><\/a><br \/>\n\t\t<\/h3>\n<\/p><\/div>\n<p>\n\t\t\tBlake Lively showed she has Taylor Swift\u2019s back after the subpoena against her friend was dropped. \u201cWe are pleased that Justin Baldoni and the Wayfarer Parties have withdrawn their harassing subpoenas to Taylor Swift and her law firm,\u201d a spokesperson for Lively, 37, said in a statement to Us Weekly on Tuesday, May 22. \u201cWe [\u2026]\t\t<\/p>\n<\/div>\n<p class=\"p1\">After news broke that <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usmagazine.com\/celebrity-news\/news\/taylor-swifts-rep-reacts-to-singer-being-subpoenaed-in-blake-lively-and-justin-baldoni-lawsuit\/\"><span class=\"s1\">Swift could be subpoenaed<\/span><\/a>, a representative for the pop star slammed Baldoni\u2019s lawyers for involving her.<\/p>\n<p class=\"p1\">\u201cTaylor Swift never set foot on the set of this movie, she was not involved in any casting or creative decisions, she did not score the film, she never saw an edit or made any notes on the film,\u201d Swift\u2019s rep said in a statement to <i>Us<\/i> on May 9. \u201cShe did not even see <i>It Ends With Us<\/i> until weeks after its public release, and was traveling around the globe during 2023 and 2024 headlining the biggest tour in history.\u201d<\/p>\n<p class=\"p1\">A source close to the matter later told <i>Us<\/i> that the summons for Swift was <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usmagazine.com\/celebrity-news\/news\/taylor-swift-subpoena-dropped-in-blake-lively-lawsuit-update\/\"><span class=\"s1\">dropped<\/span><\/a> \u201cbecause information was voluntarily provided\u201d to Baldoni\u2019s legal team.<\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.usmagazine.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Members of Justin Baldoni\u2019s team once expressed fears Blake Lively would find a way of successfully \u201cactivating the Taylor Swift fan base\u201d to his disadvantage. According to court documents obtained by Us Weekly on Wednesday, August 13, a member of Baldoni\u2019s crisis team sent an email regarding \u201csocial and digital mitigation and remediation.\u201d In the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1958700,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[22367,24003,233436,21738,30252],"class_list":["post-1958699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-celebrity","tag-celebrity-news","tag-celebrity-scandals","tag-news","tag-scandals"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Justin-Baldonis-Team-Feared-Taylor-Swift-Fan-Base-Activation-Docs.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1958699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1958699"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1958699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1958700"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1958699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1958699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1958699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}