Hulu will be fully integrated into Disney+<\/a> next year. <\/p>\n\n\tRyan will report to Ayaz while still remaining on Walden\u2019s leadership team.<\/p>\n
\n\t\u201cThese changes reflect our confidence in the exceptional talent across our marketing organization, and we\u2019re excited for what\u2019s ahead,\u201d Bergman and Walden wrote in a memo to staff Wednesday (read it in full, below). \u201cWe are grateful for your continued creativity, passion, and partnership as we shape the future of Disney Entertainment together.\u201d<\/p>\n
\n\tAyaz is a 20-year Disney veteran and has led marketing efforts for some of the company\u2019s biggest film and TV releases of recent years, among them the live-action Lilo & Stitch, Moana 2<\/em>, Marvel\u2019s Avengers<\/em> and Black Panther<\/em> films, Andor<\/em> and The Beatles: Get Back<\/em>. Ryan joined Disney when it bought Fox\u2019s entertainment assets, having previously served as chief marketing officer for Fox Television Group. She has spearheaded campaigns for Abbott Elementary<\/em>, breakout hit High Potential<\/em>, the Oscars and Jimmy Kimmel Live!<\/em>, among many others.<\/p>\n\n\tBergman and Walden\u2019s memo is below.<\/p>\n
\n\tTeam,<\/em><\/p>\n\n\tDisney Entertainment is home to an iconic and acclaimed collection of storytelling brands, and our marketing teams play a vital role in bringing the magic of Disney storytelling to audiences around the world. As we continue to scale our business globally, we\u2019d like to share an update about the future of our marketing structure, particularly focused on supporting the full integration of Hulu into Disney+ that Bob announced during earnings last week.
<\/em>\u00a0
To create a more unified strategy across streaming, film, and television, we\u2019re realigning our marketing organization to create one best-in-class Disney Entertainment Marketing team under the leadership of\u00a0Asad Ayaz<\/strong>, who will now report to the both of us. Asad is a strategic leader with sharp creative instincts who has been instrumental in driving high-impact campaigns at both the company and the Studio. As Chief Brand Officer, TWDC, and President, Disney Entertainment Marketing, he will now oversee marketing for our studios, television, and streaming, while continuing to drive brand strategy for the company under Bob Iger, including leading our in-house creative agencies for Disney Experiences and Disney Entertainment. This dual role will further connect all the company\u2019s consumer touchpoints and align our marketing approach.
<\/em>\u00a0
Shannon Ryan<\/strong>\u00a0will add DTC to her portfolio and oversee a newly integrated team across Disney+ and Hulu, while continuing to lead marketing for television content. Shannon is a dynamic marketing leader with a proven track record of crafting innovative campaigns that resonate with audiences and create breakout hits. As President, DTC and Disney Entertainment Television Marketing, she will now report to Asad, while remaining on Dana\u2019s leadership team. Barrie Gruner and Samantha Rosenberg will both report to Shannon moving forward.
<\/em>\u00a0
Operating as one cohesive DTC marketing team will enable us to speak to consumers with greater efficiency and impact, and this new structure will also create a deeper connection and collaboration across all of our marketing efforts. These changes reflect our confidence in the exceptional talent across our marketing organization, and we\u2019re excited for what\u2019s ahead. We are grateful for your continued creativity, passion, and partnership as we shape the future of Disney Entertainment together.
<\/em>\u00a0
Alan & Dana <\/em><\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Disney Entertainment is restructuring its marketing division, with executives Asad Ayaz and Shannon Ryan each taking on new roles. Ayaz, chief brand officer for The Walt Disney Co., is also adding the title of president of Disney Entertainment Marketing, reporting to Disney Entertainment co-chairs Alan Bergman and Dana Walden. He\u2019ll oversee marketing efforts for Disney\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":1959201,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[23301],"class_list":["post-1959200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-disney"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Disney-Reorganizes-Marketing-Under-Asad-Ayaz-Shannon-Ryan.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1959200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1959200"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1959200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1959201"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1959200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1959200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1959200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}