<\/p>\n
Taylor Swift<\/strong>\u2018s appearance on her boyfriend Travis Kelce<\/strong> and brother Jason Kelce<\/strong>\u2018s New Heights<\/em> podcast was a strategic decision, a source tells Star. <\/em><\/p>\n \u201cShe wanted to get the word out that her new album is coming out soon, and Travis wanted to help her do that,\u201d the source explains. \u201cPeople are saying it was a brilliant marketing strategy, offering a glimpse of her personal life while talking about her music.\u201d<\/p>\n However, while the source says the \u201cpurpose was to promote Taylor\u2019s new album<\/a>,\u201d The Life of a Showgirl<\/em>, they also note the couple \u201chad fun doing it.\u201d<\/p>\n \u201cFor Travis, it was symbolic having her on,\u201d the source shares. \u201cIt was where he first talked about his interest in meeting Taylor.\u201d<\/p>\n The source adds that the 14-time Grammy Award winner going on the podcast proves the Kansas City Chiefs tight-end, 35, is \u201cgenuinely proud<\/a> to be Taylor\u2019s number one.\u201d<\/p>\n \u201cHe\u2019s happy to share the spotlight with her, and she\u2019s a supportive partner who\u2019s interested in his career,\u201d the insider remarks.<\/p>\n The NFL star first mentioned the singer-songwriter, 35, on the podcast<\/a> in July 2023, revealing he was unsuccessful in giving her a friendship bracelet with his number on it after watching her perform in the Eras Tour.<\/a><\/p>\n \u201cYour number, as in 87 [his jersey], or your phone number?\u201d Jason, 37, asked his younger brother.<\/p>\n \u201cYou know which one,\u201d Travis cheekily responded.<\/p>\n The \u201cCruel Summer\u201d singer and the three-time Super Bowl champion began dating that summer and have been going strong since.<\/p>\n Catch Swift on New Heights<\/em>, Wednesday, August 13, at 7:00 p.m. ET.<\/p>\n<\/div>\n\n<\/blockquote>\n