{"id":1959848,"date":"2025-08-14T11:08:09","date_gmt":"2025-08-14T11:08:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1959848"},"modified":"2025-08-14T11:08:09","modified_gmt":"2025-08-14T11:08:09","slug":"branded-entertainment-for-the-savers-german-bank-launches-piggy-bank-horror-game-on-fortnite","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/branded-entertainment-for-the-savers-german-bank-launches-piggy-bank-horror-game-on-fortnite\/","title":{"rendered":"Branded Entertainment for the Savers: German Bank Launches Piggy Bank Horror Game On Fortnite"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Sparkasse, one of the biggest German banks, has launched a horror game featured on Fortnite, working together with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/lbbonline.com\/news\/JvM-Creates-a-Football-Dynasty-Not-Just-Athletes-But-Icons\" rel=\"noopener\" target=\"_blank\">Jung von Matt SPORTS<\/a> and streamers like HandOfBlood and Gnu.<\/p>\n<p>With \u2018Schwein Gehabt\u2019, a German saying expressing someone having luck but literally translating to \u2018Having a Pig\u2019, the bank expands its gaming universe.<\/p>\n<p>In the horror adventure \u2018Schwein Gehabt\u2019, players must rescue the savings bank pig Berta from a haunted house while overcoming exciting challenges.<\/p>\n<p><iframe allow=\"fullscreen *\" sandbox=\"allow-same-origin allow-scripts\" scrolling=\"no\" src=\"https:\/\/notube.lbbonline.com\/media\/689db8967eb1d9001a5c1994\"><\/iframe><\/p>\n<p>Sparkasse has been a longtime sponsor of the e-sports team <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/lbbonline.com\/news\/jung-von-matt-recreates-famous-kickers-anime-intro-for-german-e-sport-football-team\" rel=\"noopener\" target=\"_blank\">Eintrach Spandau<\/a>, which is led by the famous streamer HandOfBlood. The bank has also developed a multi-award-winning in-game calculator that converts online currencies from various game titles into euros, from last year.<\/p>\n<p>To ensure a unique immersion and gaming experience, the savings banks and JvM SPORTS worked together with the game studio Beyond Creative, the Oscar-winning production studio Passion Pictures, and the audio agency German Wahnsinn.<\/p>\n<p>The bank aims to engage younger audiences and offer tailored financial products for young people.<\/p>\n<p>In the development of ideas and the game for \u2018Schwein Gehabt\u2019, the newsrooms of the Sparkasse Finance Group (Sparkassen-Finanzgruppe) maintained close contact with gamers.<\/p>\n<p>The creative agency Jung von Matt SPORTS took the lead as the primary partner responsible for the implementation of the project.<\/p>\n<div class=\"__se__float-none se-component se-image-container\">\n<figure><\/figure>\n<\/div>\n<p>Janine Schumann, head of campaign management in the newsroom of the Sparkassen-Finanzgruppe, said: &#8220;Anyone aiming to reach young people today must understand their culture \u2013 and participate in shaping it. That\u2019s why we have worked closely with the gaming community from the very beginning. \u2018Schwein Gehabt\u2019 is not a marketing stunt, but a contemporary experience that takes gaming seriously \u2014 in attitude, quality, and storytelling.&#8221;<\/p>\n<p>Kevin Claus, client service director at Jung von Matt SPORTS, said: \u201cThe savings banks have once again demonstrated, through the ambitious development of \u2018Schwein Gehabt\u2019, that they understand the importance of the most significant entertainment industry, gaming, in the everyday lives of many young people. We are proud to be part of this journey from the very beginning and look forward to the community&#8217;s feedback and the upcoming highlights that will follow this year.\u201d<\/p>\n<p>For the game, the savings banks are also collaborating with some of Germany\u2019s most well-known creators \u2013 HandOfBlood, Gnu, Fibii, Mahluna and Sev \u2013 who collectively reach over 12 million followers. The streamers are incorporated into the \u2018Schwein Gehabt\u2019 game through hidden Easter Eggs; for example, HandOfBlood appears as Sparkassen H\u00e4nno, acting as a tutor in the game.<\/p>\n<p>Live streams also accompany the launch today on Twitch; social media extensions, comprising best-of clips from the streams and competitions, complete the collaborations.<\/p>\n<p>\u2018Schwein Gehabt\u2019 will also be accessible across Germany in branches, featuring numerous giveaways such as piggy Tilda\u2019s red hair clip, cardboard standees, spooky masks, and more.<\/p>\n<p>Silke Lehm, co-head of the newsroom of the Sparkasse Finance Group (Sparkassen-Finanzgruppe), said: &#8220;With \u2018Schwein Gehabt\u2019, we are opening a new chapter in engaging with young people &#8212; on a platform where they move every day.&#8221;<\/p>\n<p>More about the game for those interested: Berta is the piggy bank of little Tilda and leads a sheltered life. She is regularly \u2018fed\u2019 with coins and lovingly cared for by her owner in every other way. Everything seems perfect until Berta&#8217;s idyllic world comes to an abrupt end: Tilda is completely crazy and wants her savings. To do so, she is prepared to kill Berta. Armed with a hammer, she is determined to track down her savings bank pig.<\/p>\n<p>Players of \u2018Schwein Gehabt\u2019 step into Berta\u2019s perspective and must escape from the horror house.<\/p>\n<p>To unlock new rooms in the horror house and ultimately escape, players must solve various interconnected and challenging puzzles. The goal: players must solve the puzzles without Tilda discovering them beforehand. Only then can they successfully guide Berta to the nearby savings bank branch, where they can appropriately deposit her savings into her account and calm Tilda.<\/p>\n<\/div>\n<p><script async=\"\">!function(f,b,e,v,n,t,s)\n            {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n            n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n            if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n            n.queue=[];t=b.createElement(e);t.async=!0;\n            t.src=v;s=b.getElementsByTagName(e)[0];\n            s.parentNode.insertBefore(t,s)}(window, document,'script',\n            'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n            fbq('init', '800781458266098');\n            fbq('track', 'PageView');<\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source lbbonline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sparkasse, one of the biggest German banks, has launched a horror game featured on Fortnite, working together with Jung von Matt SPORTS and streamers like HandOfBlood and Gnu. With \u2018Schwein Gehabt\u2019, a German saying expressing someone having luck but literally translating to \u2018Having a Pig\u2019, the bank expands its gaming universe. In the horror adventure [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1959849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[344748,344749],"class_list":["post-1959848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-branded-entertainment-for-the-savers-german-bank-launches-piggy-bank-horror-game-on-fortnite","tag-jung-von-matt"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Branded-Entertainment-for-the-Savers-German-Bank-Launches-Piggy-Bank-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1959848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1959848"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1959848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1959849"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1959848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1959848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1959848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}