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The announcement of Taylor Swift\u2019s new album, Life of a Showgirl<\/em>, has inspired big-name brands to go orange. After the color scheme for the album was teased to be bright orange and mint green, multiple big brands launched orange-themed promotional campaigns\u2014and they didn\u2019t hold back on the glitter.<\/p>\n To celebrate the news of Swift\u2019s 12th<\/sup> studio album, major brands jumped in on the trending marketing moment.<\/p>\n On Aug. 12, Starbucks went orange\u00a0on Instagram<\/a>, with a teaser\u00a0suggesting it was a perfect night for coffee at midnight. \u201cNew era incoming \ud83e\udde1\u2764\ufe0f\u200d\ud83d\udd25,\u201d the company\u2019s social media post read.<\/p>\n FedEx shared a post on X<\/a> with the words \u201cIncoming Delivery\u201d with an orange glitter background. \u201cYou know what looks good with orange???????\u201c the company captioned the image with an emoji of a package.<\/p>\n On Instagram, United Airlines posted an image<\/a> of an airplane taking off amid a glittery orange sky. The caption read: \u201cOkay, finally calmed down enough to post something.\u201d<\/p>\n Delta went with a similar orange sky theme<\/a> and the caption, \u201cFlying into the next era \u2764\ufe0f\u200d\ud83d\udd25.\u201d<\/p>\n Six Flags also announced<\/a> the dawn of a new era, via an orange glitter roller coaster, while Crumbl cookie went orange<\/a> with “The Life of a Crumb Girl.\u201d \u201cSee you next era… \u2764\ufe0f\u200d\ud83d\udd25\ud83d\ude18 ,\u201d the company wrote, teasing a future orange cookie collab.<\/p>\n Dunkin\u2019s logo also went from regular orange to glittery orange with the reminder<\/a>, \u201cWe\u2019ve always been in our orange era.\u201d<\/p>\n Petco posted an image of a kitten with an orange album and glitter, captioning it with<\/a>, \u201cLife of a showcat.\u201d<\/p>\n Other brands that went orange in honor of Swift include Sonic Drive-In, M&Ms, Post-It, and Buffalo Wild Wings<\/a>.<\/p>\n In addition, the Empire State Building was illuminated with orange lights on Aug. 12 in a nod to Swift. A post on the official Instagram account<\/a> for the New York City landmark featured an image of the building lit with bright orange lights with the caption, “Onto the next era!\u201d<\/p>\n Swift, 35, made the album announcement in a teaser for her boyfriend Travis Kelce\u2019s New Heights<\/em> podcast<\/a> on Aug. 12. In a promo shared at 12:12 a.m., the Grammy-winning singer opened up a mint green briefcase with the letters “TS” on it in orange. She then revealed that the case contained a copy of her new album, The Life of a Showgirl.<\/em><\/p>\n Ahead of the podcast episode, Betty Crocker\u2019s Instagram page<\/a> featured a series of orange iced, heart-shaped cookies with questions about Swift written on them. \u201cCatch me stress baking until 7pm 8\/13 \u2764\ufe0f\u200d\ud83d\udd25,\u201d the caption read, referring to Swift\u2019s scheduled debut on Kelce\u2019s podcast.<\/p>\nTaylor Swift\u2019s Podcast Appearance Also Sparked a Reaction\u2014From Betty Crocker<\/h2>\n