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AMC Theatres is making a major change that will allow customers more options for acquiring movie tickets.<\/p>\n
ClassPass is\u00a0a subscription service that offers discounted fitness classes that can be purchased with ClassPass points. Now, it sounds like ClassPass is looking to expand into the world of entertainment.<\/p>\n
Beginning on Tuesday, ClassPass members will be able to use their credits for movie tickets at AMC Theatres. Using the ClassPass app, members can book a standard 2D movie ticket at participating AMC locations.<\/p>\n
For now, the new offer will only apply in a few states \u2013\u00a0California, Florida, Texas and Arizona \u2013 but the company has plans to expand the offering in the future.<\/p>\n
\u201cAdding AMC Theatres to ClassPass reflects our commitment to offering the highest quality lifestyle and wellness experiences to our members,\u201d said Fritz Lanman, CEO of Playlist, according to Variety<\/a>. \u201cEvery consumer defines wellness differently, and our mission is to provide a broad range of options that meet those needs. We\u2019re building a platform that not only gives people flexible access to the experiences they love, but also serves as a marketplace solution for underutilized inventory, from yoga mats to movie tickets.\u201d<\/p>\n It\u2019s not clear how many credits are needed to go to the movies, though ClassPass will offer bundles that include popcorn and drinks.<\/p>\n This announcement comes as AMC Theatres has announced that it will cut down on its pre-show marketing, which will come as a welcome change for customers.<\/p>\n \u201cIt\u2019s not that there\u2019s been a change of heart…but we also know that some other consumers think the package has gone too long, and we\u2019re trying to find a happy medium,”\u00a0AMC Theatres’ CEO Adam Aron said this week<\/a>.<\/p>\n Clearly, AMC is doing what it can to try to bring in more customers. We’ll have to see how it works out.<\/p>\n