{"id":1965580,"date":"2025-08-17T18:47:11","date_gmt":"2025-08-17T18:47:11","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1965580"},"modified":"2025-08-17T18:47:11","modified_gmt":"2025-08-17T18:47:11","slug":"horrors-greatest-icon-is-getting-the-worlds-worst-rebranding","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/horrors-greatest-icon-is-getting-the-worlds-worst-rebranding\/","title":{"rendered":"Horror\u2019s Greatest Icon Is Getting the World\u2019s Worst Rebranding"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Friday the 13th films have been a horror staple for decades, but we haven\u2019t had a new feature-length movie since 2009. Now, the franchise\u2019s most infamous killer is the subject of a rebranding attempt that has been dubbed the \u201cJason Universe.\u201d Unfortunately, this rebranding is absolutely terrible, and it\u2019s currently tarnishing Jason\u2019s image while frustrating fans by giving them everything except what they want.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Let\u2019s start with the obvious question: what, exactly, is the Jason Universe? According to Horror, Inc. President Robert Barsamian, he is working with Marc Toberoff and Vic Miller (writer of the original <em>Friday the 13th<\/em>) to \u201cdevelop new ways to watch, interact and engage with the Jason Universe.\u201d Don\u2019t expect to engage with Jason in the old way, though: thanks to some intense behind-the-scenes legal drama involving <em>Friday the 13th<\/em> director Sean Cunningham, the Jason Universe will likely be unable to produce any new films in the franchise despite implications to the contrary.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">That\u2019s why much of the Jason Universe marketing has been focusing on the upcoming <em>Crystal Lake<\/em> prequel show. This series would seemingly focus on Pam Voorhees, which meant that it was already going to be a hard sell for fans wanting more of Jason\u2019s hockey mask horror. However, the show was originally being developed by Bryan Fuller, and his great work on <em>Hannibal<\/em> and other shows was enough to generate some serious buzz for <em>Crystal Lake<\/em>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">But Fuller got fired from showrunner duties (<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.giantfreakinrobot.com\/ent\/why-star-trek-disco-failed.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:as has happened to him on other shows;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">as has happened to him on other shows<\/a>), and <em><a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.giantfreakinrobot.com\/topic\/scream\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Scream;elm:context_link;itc:0;sec:content-canvas\">Scream<\/a><\/em> writer Kevin Williamson later walked away from the project. Now, the new showrunner is Bradley Caleb Kane, who is arguably best known for providing Genie\u2019s singing voice in Disney\u2019s <em>Aladdin<\/em> (no, really). He\u2019s got plenty of production credits and will likely do a serviceable job, but for this horror fan, losing both Fuller and Williamson killed any real enthusiasm I had left for <em>Crystal Lake<\/em>.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"\" loading=\"lazy\" width=\"900\" height=\"506\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/IWKIWgyTWzd9AbxD9jGnIQ--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/giant_freakin_robot_articles_628\/99389c2e59c4c0d0ef61eaba2793247e\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Still, as a guy with a huge Jason tattoo on his arm, I had high hopes that the Jason Universe would have some other cool stuff to offer. I was wrong, though: one look at their website reveals almost nothing but hype for Crystal Lake and tepid teasers for things like Jason\u2019s new look (basically the same as the old look) and the killer\u2019s appearance at this year\u2019s <a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.giantfreakinrobot.com\/topic\/Halloween\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Halloween;elm:context_link;itc:0;sec:content-canvas\">Halloween<\/a> Horror Nights. The new \u201cSweet Revenge\u201d short is admittedly cool, but so far, the Jason Universe has been busier marketing its collaboration with Angry Orchard hard cider than Voorhees\u2019 new film.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">That alcohol collab underscores the real problem with this Jason Universe rebranding: it is shamelessly focusing on turning horror\u2019s biggest icon into just another bit of content amid a crowded landscape of slop. Horror, Inc. keeps making big announcements about things like a possible sequel to the 2009 <em><a rel=\"nofollow\" target=\"_blank\" class=\"link \" href=\"https:\/\/www.giantfreakinrobot.com\/topic\/friday-the-13th\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Friday the 13th;elm:context_link;itc:0;sec:content-canvas\">Friday the 13th<\/a><\/em> movie, but as near as anyone can tell, the film rights for this franchise are still in legal limbo. For the foreseeable future, you\u2019re far likelier to see Jason in your supermarket aisle hawking hooch than to see him on the big screen, slashing his way through co-eds.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"\" loading=\"lazy\" width=\"900\" height=\"506\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/VYWtdQNN1N0PFOXGUIbl4Q--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/giant_freakin_robot_articles_628\/6cb1aefa635d0984a544b03bb2602530\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Now, this is one of those occasions where I\u2019d love for time to prove me wrong. The \u201cSweet Revenge\u201d short is great, and I\u2019d be a happy camper (happier than those kids at Crystal Lake, at least) if we get more and more such films. And if Horror, Inc. can somehow bring Jason back to the big screen after all these years, I\u2019ll be eternally grateful. So far, though, the Jason Universe branding seems like weak sauce being served up by empty corporate suits, which is quite apparent when Horror, Inc. GM Sheri Conn weirdly refers to their upcoming content as \u201cJason Universe activations.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Again, the Jason Universe has the potential to change for the better. Until it does, though, this rebranding will remain the worst franchise failure since <em>Jason Goes to Hell: The Final Friday<\/em>.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Friday the 13th films have been a horror staple for decades, but we haven\u2019t had a new feature-length movie since 2009. Now, the franchise\u2019s most infamous killer is the subject of a rebranding attempt that has been dubbed the \u201cJason Universe.\u201d Unfortunately, this rebranding is absolutely terrible, and it\u2019s currently tarnishing Jason\u2019s image while [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1965581,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[347652,342865,22232,21911,347653],"class_list":["post-1965580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-bryan-fuller","tag-crystal-lake","tag-horror","tag-inc","tag-sean-cunningham"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Horrors-Greatest-Icon-Is-Getting-the-Worlds-Worst-Rebranding.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1965580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1965580"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1965580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1965581"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1965580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1965580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1965580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}