{"id":1966555,"date":"2025-08-18T11:53:08","date_gmt":"2025-08-18T11:53:08","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1966555"},"modified":"2025-08-18T11:53:08","modified_gmt":"2025-08-18T11:53:08","slug":"the-eurovision-song-contests-new-logo-revealed-along-with-eurovision-2026-branding","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/the-eurovision-song-contests-new-logo-revealed-along-with-eurovision-2026-branding\/","title":{"rendered":"The Eurovision Song Contest&#8217;s new logo revealed, along with Eurovision 2026 branding"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p>Today, the EBU have revealed a brand new logo and branding for the Eurovision Song Contest going forwards. The identity of the brand has been revitalised to celebrate the 70th edition of the contest, taking place in Austria in May 2026. This comes after the brand was last refreshed in 2015 for the 60th edition, co-incidentally also for an Austrian contest!<\/p>\n<p>The famous heart from the logo still remains prominent. Something fans with <em>the<\/em> heart tattoo will be grateful to see! However, the words \u201cSong Contest\u201d are now bigger, bringing the brand away from just \u2018Eurovision\u2019 and making it more about the contest itself. There are softer edges on the font, modernising it\u2019s style.<\/p>\n<p>Alongside the reveal of the new logo, we also got Eurovision\u2019s new font \u2018Singing Sans\u2019 going forwards, as well as the visual identity of Eurovision 2026 specifically.<\/p>\n<p>We know fans of Eurovision will have many opinions, so let\u2019s dive straight into the press release from the EBU, followed by some thoughts!<\/p>\n<p><\/p>\n<h2>Press Release: Eurovision Song Contest gets brand refresh<\/h2>\n<p>In today\u2019s press release, the EBU and Managing Director for Eurovision Martin Green say:<\/p>\n<p>\u201cFrom today, fans will see the Eurovision Song Contest is wearing a new look. The Eurovision Song Contest is celebrating seven decades of being United by Music in 2026 and marking the event in true Eurovision style: with sparkling new logos, fonts and a colourful new brand identity.<\/p>\n<p>From logo to lettering, the new look is playful and elegant \u2013 from the smooth new cursive \u2018E\u2019 in the Eurovision Song Contest logo to the custom-made \u201cSinging Sans\u201d typeface which will be used across our digital platforms and beyond. The main logo has been refreshed to simplify the iconic hand-drawn script, launched in 2004 and refined in 2014, into a single, unique marque \u2013 with one thing at its centre: the <br \/>unmistakable Eurovision Song Contest heart which is beating louder than ever. <\/p>\n<p>Paired with the new logo is a new graphic asset \u2013 the \u201cChameleon Heart\u201d \u2013 the Eurovision Song Contest\u2019s emotional compass \u2013 absorbing cultural influences, music, and movement. It adapts to reflect the host nation\u2019s identity, a performer\u2019s individuality, or a particular theme \u2014 while remaining unmistakably Eurovision.<\/p>\n<p>This versatility can be seen in a special logo 3D heart, which will be visible everywhere in the build up to the 70th edition of the world\u2019s largest live music event in Austria next year.<br \/>The 70th heart incorporates 70 layers \u2013 one for every fabulous year of the Eurovision Song <br \/>Contest. The Eurovision Song Contest\u2019s brand refresh has been created by the European <br \/>Broadcasting Union (EBU) in collaboration with British branding studio PALS who also<br \/>worked on the brand strategy for Liverpool 2023.<\/p>\n<p>Martin Green CBE, Director of the Eurovision Song Contest, said:<br \/>\u201cThe Eurovision Song Contest has always been about evolution \u2013 musical, cultural, andcreative. This refresh honours 70 amazing years while taking the brand forward to an exciting future. It\u2019s bold, playful, and full of heart \u2013 just like the Contest itself. We\u2019re so proud to unveil it to the world. \u201cOur new logo and look have been designed to make the Eurovision Song Contest brand clearer on digital platforms, bring our family of projects all into one space, and protect the brand globally for EBU Members as the Contest continues to attract new audiences across the world. \u201cYou\u2019ll start to see more of our new brand identity as we head towards next year\u2019s Eurovision Song Contest and there\u2019ll be more surprises, and details on all the activities celebrating 70 years of being United by Music, coming in the months ahead.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"\ud83c\udde6\ud83c\uddf9 Austria&#039;s JJ wins Eurovision 2025 (Reaction)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5F5nx4hCDU4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<h2>What do we think?<\/h2>\n<p>With all change and new things, we knows fans are going to have strong opinions on this! On first impression, this could look relatively cluttered, due to the focus being taken away from just \u201cEurovision\u201d. However, when in context, the logo looks clean, modern and in-line with the aim of bringing past branding into the present day. On a press conference this morning, we asked about why the words \u201csong contest\u201d were increased in size to be more of a focal point alongside Eurovision. Martin Green and the teams at design agency PALS replied that this is due to Eurovision as a sub-section of the EBU also looks after sports programming and other areas. This logo is to reference the contest specifially.<\/p>\n<p>Essentially, Eurovision alone covers several bases, but this work with their new font Singing Sans to give the contest it\u2019s own vibe, and style. We feel this is going to look brilliant in each different year, with little individual flourishes alongside. The logo was presented in different sizes to show recognition factor in all situations, and it does become more instantly noticeable than the prior logo, due to it\u2019s curved shape giving a more well-rounded piece overall.<\/p>\n<p>In the press conference, we also asked if this branding (including the new font) will be used on all contests going forwards. Martin Green replied that yes, this styling and formatting will be incorporated in with year-specific design features to create a cohesive theme. An example of this is YouTube thumbnails, where each year\u2019s styling looks quite different. This can be quite jarring, for example 2015\u2019s grand final has 2021\u2019s branding on it. As they are so different, it doesn\u2019t look on brand.<\/p>\n<p>It\u2019s also worth noting that Martin emphasized that when we get the host city announcement, we will see how the city name plays into this. They aim to make the city more prominent in the branding so it isn\u2019t in small, simple text below the word Eurovision. We will see how this works when we get the announcement!<\/p>\n<p><strong>What do you think of the new Eurovision Song Contest logo? Do you prefer the new version, or are you going to be hanging onto the old style for a while? Do you love the 2026 branding? Let us know your thoughts in the comments below!<\/strong><\/p>\n<\/p><\/div>\n<p><script>( function( d, s, id ) {\n\t\t\tvar js, fjs = d.getElementsByTagName( s )[0];\n\t\t\tif ( d.getElementById( id ) ) return;\n\t\t\tjs = d.createElement( s ); js.id = id;\n\t\t\tjs.src = \"\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v2.5&appId=\";\n\t\t\tfjs.parentNode.insertBefore( js, fjs );\n\t\t}( document, 'script', 'facebook-jssdk' ) );<\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source wiwibloggs.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, the EBU have revealed a brand new logo and branding for the Eurovision Song Contest going forwards. The identity of the brand has been revitalised to celebrate the 70th edition of the contest, taking place in Austria in May 2026. This comes after the brand was last refreshed in 2015 for the 60th edition, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1966556,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[348126],"class_list":["post-1966555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-logo"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/The-Eurovision-Song-Contests-new-logo-revealed-along-with-Eurovision.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1966555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1966555"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1966555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1966556"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1966555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1966555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1966555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}