<\/p>\n
By Natalie Hammond, celebrity.land<\/p>\n
(celebrity.land) \u2014 <\/b>If your surname is Hadid, Jenner or Lipa, a summer break isn\u2019t so much switching on your out-of-office for one precious week but a seemingly endless stretch of sun and sea. And while the backdrops of their photo \u201cdumps\u201d on Instagram might vary, from the pristine deck of a private yacht to a no-filter-necessary beach shack, what their holiday snaps have in common is their swimwear.<\/p>\n
When Kylie Jenner posted a mirror selfie of a polka-dot two-piece \u2014 caption: \u201citalian summer yes pleaseeee \ud83e\udd0d\ud83e\udd0d\ud83e\udd0d\ud83e\udd0d\ud83e\udd0d\ud83e\udd0d\u201d \u2014 the bikini in question was by Frankies Bikinis. (In fact, it was a part of a collaboration between the swimwear brand and Jenner\u2019s own label Khy.)<\/p>\n
Frankie Bikinis was also the official uniform at a recent getaway hosted by Hailey Bieber\u2019s beauty brand Rhode in Mallorca, where a bevy of bikini-clad influencers celebrated Rhode\u2019s new citrusy lip tint with on-theme swimwear (some wore Frankies\u2019 Kealy bikini set in a delectably Instagrammable shade called \u201cyellow iris\u201d). Dua Lipa, who has been photographed in Italy with fianc\u00e9 Callum Turner this summer, packed a black number from Frankies (a collaboration with fashion label R\u00e9alisation Par, it fastens between the cups with a crocheted pair of cherries). Meanwhile, a Frankies Bikinis set recently worn by Sabrina Carpenter is quite literally an itty-bitty, teenie-weenie, yellow polka dot bikini.<\/p>\n
Frankies Bikinis\u2019 USP is the undeniable skimpy factor, which, perhaps unsurprisingly, was the launchpad for Francesca Aiello, who co-founded the label with her mother, Mimi, in 2012. The Malibu native resorted to making her own bikinis in high school because she couldn\u2019t find anything on-brand enough. \u201cI wanted to feel cute, confident, and feminine in my swim. The tinier, the better. That mindset still inspires the brand today,\u201d she told celebrity.land.<\/p>\n
Aiello\u2019s life outside school revolved around ocean activities, from junior lifeguarding to surfing to water-polo practice, which meant a bikini was always waiting on her passenger seat and became a kind of second skin. Aiello took her uniform seriously from the start. \u201cI was driving downtown almost every day, sourcing fabrics, meeting with sample sewers, pattern makers, and trying to find local factories that could bring my vision to life. It was all trial and error.\u201d Aiello\u2019s range of bikini styles vary, though several come with cups the size of tortilla chips and high-cut bottoms that soar towards the hip bones. \u201cPeople were judgmental of my skimpy bikinis in the beginning\u2026 Until they wanted one for themselves,\u201d she said.<\/p>\n
The newfound popularity of Frankies Bikinis, which has expanded into clothing, accessories and activewear as of 2019, follows a growing preference in recent years for one-piece swimsuits. The tide now appears to be turning, according to Grace Neal, Selfridges\u2019 buying manager for denim, body and activewear, noting that sales of bikinis and swim separates are currently outperforming one-piece swimwear.<\/p>\n
The bikini\u2019s versatility is a strong selling point. \u201cThe ability to mix and match sizes, styles, and colors adds to the bikini\u2019s appeal, especially as self-expression becomes increasingly important to consumers,\u201d observed Fflur Roberts, head of luxury goods at research firm Euromonitor International. \u201cMany people also wear bikini tops as standalone fashion items, further blurring the lines between swimwear and everyday apparel,\u201d she added.<\/p>\n
\u201cFor me, skimpy bikinis aren\u2019t a trend, they\u2019re a lifestyle,\u201d said Aiello. \u201cIt\u2019s about owning your confidence and feeling empowered in whatever you\u2019re wearing.\u201d<\/p>\n
In 2022, Victoria\u2019s Secret acquired a minority interest in Frankies Bikinis, investing $18 million in the process (Aiello described it as her \u201cbiggest pinch-me moment,\u201d adding, \u201cI grew up shopping there from the time I was 12 so it felt incredibly full circle.\u201d) Online fashion retailer ASOS began to stock the brand in 2024. Brands director Shazmeen Malik applauded Frankies Bikinis for being \u201ccommitted to crafting styles that make women feel more confident.\u201d She added that its \u201ciconic collab moments, limited collections and curated drops keep it feeling exciting.\u201d<\/p>\n
Indeed, while Frankies Bikinis\u2019 roster of collaborators is impressive (Sydney Sweeney, Sofia Richie Grainge and Pamela Anderson, to name a few), Aiello admits that it wasn\u2019t part of her original business plan.<\/p>\n
\u201cCollaborations weren\u2019t really a thing back in 2012,\u201d she said. \u201cWhen Sofie Richie approached me about designing a collection together, I couldn\u2019t say no. The most rewarding part is bringing someone\u2019s vision to life and creating something that feels personal to both of us,\u201d said Aiello, who has subsequently become her own poster woman. In the Frankies Bikinis x Khy campaign, Aiello poses side-by-side with Jenner, both sporting leopard-spotted collab bikinis. Kendall Jenner\u2019s comment underneath an Instagram post promoting the launch said it all: \u201chot\u201d.<\/p>\n
Despite the label\u2019s recent success, Aiello hopes to maintain a personal connection with her fans, as well as finding new ones. \u201cMy biggest goal is to continue growing our swim and apparel lines and reach more women around the world,\u201d said Aiello. \u201cI want every girl to feel like there\u2019s a Frankies Bikinis piece made just for her.\u201d<\/p>\n
The-celebrity.land-Wire
\u2122 & \u00a9 2025 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.<\/p>\n<\/p><\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source keyt.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" By Natalie Hammond, celebrity.land (celebrity.land) \u2014 If your surname is Hadid, Jenner or Lipa, a summer break isn\u2019t so much switching on your out-of-office for one precious week but a seemingly endless stretch of sun and sea. And while the backdrops of their photo \u201cdumps\u201d on Instagram might vary, from the pristine deck of a […]<\/p>\n","protected":false},"author":2,"featured_media":1966607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[],"class_list":["post-1966606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Itsy-Bitsy-Teenie-Weenie-This-is-the-latest-celebrity-favorite-bikini.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1966606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1966606"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1966606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1966607"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1966606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1966606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1966606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}