{"id":1966954,"date":"2025-08-18T16:33:37","date_gmt":"2025-08-18T16:33:37","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1966954"},"modified":"2025-08-18T16:33:37","modified_gmt":"2025-08-18T16:33:37","slug":"new-countdown-on-taylor-swifts-website-points-to-2-p-m-et","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/new-countdown-on-taylor-swifts-website-points-to-2-p-m-et\/","title":{"rendered":"New countdown on Taylor Swift&#8217;s website points to 2 p.m. ET"},"content":{"rendered":"<p><\/p>\n<div id=\"\"><media-video-playlist class=\"column twelve-column no-gutter spacer-large\" playlist-id=\"73539754007\" placement=\"snow-playlist-story-inline\" util-module-path=\"elements\/media\"\/><\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usatoday.com\/entertainment\/music\/taylor-swift\" target=\"_blank\" rel=\"noreferrer noopener\">Taylor Swift<\/a> is starting off the week with another countdown sending fans into an excited whirlwind.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" class=\"spacer-large\" min-height=\"600\" fluid=\"\" outstream=\"\" momentum=\"\"\/>\n<p>The shimmering purple, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/store.taylorswift.com\/password\" target=\"_blank\" rel=\"noreferrer noopener\">four hour countdown<\/a> popped up at 10 a.m. ET. The color reflects her &#8220;It&#8217;s Rapturous&#8221; variant of her 12th studio album, &#8220;The Life of a Showgirl.&#8221;<\/p>\n<p>While nothing has been confirmed, the countdown could be leading to the first lead single announcement of her diamond-dripping, Elizabeth Taylor era. Or maybe a music video? What about a documentary announcement?<\/p>\n<p>The timing of 2 p.m. ET on a Monday could also signal a dazzling merchandise drop.<\/p>\n<p><media-gallery-promo asset-id=\"73369479007\" class=\"column ten-column no-gutter spacer-large\"\/><\/p>\n<p class=\"related-link\"><span class=\"exclude-from-newsgate\"><strong style=\"margin-right:3px\"><a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" href=\"https:\/\/www.usatoday.com\/entertainment\/music\/taylor-swift\/\" data-autotag=\"ec0ec3d6-8031-4775-9c6d-550a6d24919d\">Taylor Swift<\/a> &#8216;New Heights&#8217; updates: <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usatoday.com\/story\/entertainment\/music\/2025\/08\/13\/taylor-swift-live-updates-showgirl-era-new-heights\/85647981007\/\" rel=\"noreferrer\" target=\"_blank\">Eras Tour inspired new album, no extra tracks, more<\/a><\/span><\/p>\n<h2 class=\"presto-h2 wp-block-heading\">&#8216;The Life of a Showgirl&#8217;<\/h2>\n<p>The pop icon made her much-anticipated two hour appearance as a guest on her boyfriend Travis Kelce&#8217;s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usatoday.com\/story\/entertainment\/music\/2025\/08\/13\/taylor-swift-live-updates-showgirl-era-new-heights\/85647981007\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;New Heights&#8221; podcast<\/a> on Aug. 13. Moments after the episode dropped, her official website unveiled the cover of her next project, an image of Swift submerged in bathwater wearing a bejeweled corset. &#8220;The Life of a Showgirl&#8221; will have 12 tracks, a collaboration with <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.usatoday.com\/story\/entertainment\/music\/2024\/10\/27\/sabrina-carpenter-joins-taylor-swift-in-new-orleans-on-her-one-night-off\/75820200007\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabrina Carpenter<\/a> and a release date of Oct. 3.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"390\" outstream=\"\"\/>\n<p>Four variations of the album were available for sale over the weekend: &#8220;Sweat and Vanilla Perfume,&#8221; &#8220;It\u2019s Frightening,&#8221; &#8220;It\u2019s Rapturous&#8221; and &#8220;It\u2019s Beautiful.&#8221;<\/p>\n<p><em>Don&#8217;t miss any Taylor Swift news; sign up for the\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/profile.tennessean.com\/newsletters\/this-swift-beat\/\" target=\"_blank\" rel=\"noreferrer noopener\">free, weekly newsletter This Swift Beat.<\/a><\/em><\/p>\n<p><em>Follow Taylor Swift reporter Bryan West on\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/bryanwesttv\/\">Instagram<\/a>,\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@bryanwesttv\">TikTok<\/a>\u00a0and\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/bryanwesttv\">X as @BryanWestTV<\/a><\/em>.<\/p>\n<lit-timestamp class=\"column ten-column no-gutter spacer-small\" slot=\"timestamp\" publishdate=\"2025-08-18 14:48:25 +0000 UTC\" updatedate=\"2025-08-18 14:48:34 +0000 UTC\"\/><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.usatoday.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taylor Swift is starting off the week with another countdown sending fans into an excited whirlwind. The shimmering purple, four hour countdown popped up at 10 a.m. ET. The color reflects her &#8220;It&#8217;s Rapturous&#8221; variant of her 12th studio album, &#8220;The Life of a Showgirl.&#8221; While nothing has been confirmed, the countdown could be leading [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1966955,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[39915,30218,21990,22220,58506,21751,239390,23849,22846,6297,284334,21741,51971,219485,21739,298114,21800,312402,21738,239343,239347,21940,23083,23759,314786,27664,23152,284335,29634,29633,23084,305300,190738,239344],"class_list":["post-1966954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-affiliate","tag-ai","tag-albums","tag-arts","tag-carpenter","tag-celebrities","tag-celebrities-u0026-entertainment-news","tag-country","tag-country-music","tag-eamotion","tag-enabled","tag-entertainment","tag-highlights","tag-kelce","tag-local","tag-local-affiliate-arts-u0026-entertainment","tag-music","tag-music-albums","tag-news","tag-overall","tag-overall-positive","tag-pop","tag-pop-music","tag-positive","tag-sabrina","tag-sabrina-carpenter","tag-story","tag-story-highlights-ai-enabled","tag-swift","tag-taylor","tag-taylor-swift","tag-travis","tag-travis-kelce","tag-u0026"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/New-countdown-on-Taylor-Swifts-website-points-to-2-pm.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1966954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1966954"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1966954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1966955"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1966954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1966954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1966954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}