{"id":1967162,"date":"2025-08-18T18:47:43","date_gmt":"2025-08-18T18:47:43","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1967162"},"modified":"2025-08-18T18:47:43","modified_gmt":"2025-08-18T18:47:43","slug":"what-is-taylor-swift-announcing-with-2-p-m-countdown","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/what-is-taylor-swift-announcing-with-2-p-m-countdown\/","title":{"rendered":"What Is Taylor Swift Announcing With 2 P.M. Countdown?"},"content":{"rendered":"<p><\/p>\n<div data-journey-body=\"standard-article\">\n<hr data-node-id=\"0\" class=\"css-18pb4rg emevuu60\"\/>\n<p data-journey-content=\"true\" data-node-id=\"1\" class=\"css-i9p093 emevuu60\"><strong data-node-id=\"1.0\">THE RUNDOWN<\/strong><\/p>\n<ul data-node-id=\"2\" class=\"css-1wk73g0 emevuu60\">\n<li data-node-id=\"2.0\">Taylor Swift started a new countdown clock this morning, leading to a 2 P.M. ET announcement.<\/li>\n<li data-node-id=\"2.1\">Fans theorized Swift could be announcing <em data-node-id=\"2.1.1\">The Life of a Showgirl<\/em>\u2019s first single. In reality, she shared a special <em data-node-id=\"2.1.3\">The Life of a Showgirl:<\/em> The Shiny Bug Vinyl Collection, which is available for only 48 hours.<\/li>\n<li data-node-id=\"2.2\">Over the weekend, fan theories about Swift hinting a 2026 Super Bowl halftime performance also went viral.<\/li>\n<\/ul>\n<hr data-node-id=\"3\" class=\"css-18pb4rg emevuu60\"\/>\n<p data-journey-content=\"true\" data-node-id=\"4\" class=\"css-i9p093 emevuu60\">Less than one week after revealing the cover art, tracklist, and release date for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.elle.com\/culture\/music\/a65654090\/taylor-swift-new-album-news-release\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/music\/a65654090\/taylor-swift-new-album-news-release\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"her upcoming album The Life of a Showgirl\" data-node-id=\"4.1\" class=\"body-link css-inlxvj emevuu60\">her <em data-node-id=\"4.1.1\"\/>upcoming album <em data-node-id=\"4.1.3\"><em data-node-id=\"4.1.3.0\">The Life of a Showgirl<\/em><\/em><\/a>, <em data-node-id=\"4.3\"\/>Taylor Swift had another announcement at 2 P.M. ET today: She is selling a rare vinyl collection for her new album, available for only 48 hours.<br data-node-id=\"4.5\"\/><\/p>\n<p data-journey-content=\"true\" data-node-id=\"5\" class=\"css-i9p093 emevuu60\">Swift put fans on alert this morning when she started a new countdown on her site.  Thankfully, the wait wasn\u2019t long: <\/p>\n<section data-embed=\"watch-next\" data-lazy-id=\"P0-11\" data-node-id=\"6\" class=\"embed\"\/>\n<section data-embed=\"body-image\" data-lazy-id=\"P0-12\" data-node-id=\"7\" class=\"embed\">\n<div size=\"medium\" data-embed=\"body-image\" class=\"align-center size-medium embed css-y6m8k e1fodxfw4\">\n<div class=\"css-uwraif e1fodxfw3\"><\/p>\n<div class=\"css-swqnqv e1fodxfw2\"><figcaption data-theme-key=\"photo-credit-figcaption\" class=\"css-1am3yn9 e1g9hcy40\"><span data-theme-key=\"photo-credit-creditor\" class=\"css-biwqk8 e1geg53v2\">taylorswift.com<\/span><\/figcaption><p>Taylor Swift\u2019s new countdown on her site.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p data-journey-content=\"true\" data-node-id=\"8\" class=\"css-i9p093 emevuu60\">At 2 P.M., she posted on Instagram, \u201cThe Life of a Showgirl: The Shiny Bug Vinyl Collection is available now on my site for 48 hours\u2764\ufe0f\u200d\ud83d\udd25,\u201d alongside a new cover shot of her taken by Mert Alas &amp; Marcus Piggott.<\/p>\n<section data-embed=\"recirculation\" data-lazy-id=\"P0-13\" data-node-id=\"9\" class=\"embed\"\/>\n<section data-embed=\"instagram\" data-lazy-id=\"P0-14\" data-node-id=\"10\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"11\" class=\"css-i9p093 emevuu60\">You can shop it <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/store.taylorswift.com\/\" target=\"_blank\" rel=\"nofollow\" data-vars-ga-outbound-link=\"https:\/\/store.taylorswift.com\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"here\" data-vars-membership-link=\"https:\/\/store.taylorswift.com\/\" data-node-id=\"11.1\" data-href=\"https:\/\/store.taylorswift.com\/\" class=\"css-inlxvj e1aq0z090\">here<\/a>: <\/p>\n<section data-embed=\"body-image\" data-lazy-id=\"P0-15\" data-node-id=\"12\" class=\"embed\">\n<div size=\"medium\" data-embed=\"body-image\" class=\"align-center size-medium embed css-y6m8k e1fodxfw4\">\n<div class=\"css-uwraif e1fodxfw3\"><img draggable=\"true\" alt=\"taylor swift's 2 pm announcement\" title=\"Taylor Swift's 2 PM announcement\" loading=\"lazy\" width=\"2432\" height=\"1134\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent;width:100%;height:auto;\" sizes=\"auto, 100vw\" srcset=\"https:\/\/hips.hearstapps.com\/hmg-prod\/images\/capture-d-e-cran-2025-08-18-a-14-00-59-68a36b90495db.png?resize=640:* 640w, https:\/\/hips.hearstapps.com\/hmg-prod\/images\/capture-d-e-cran-2025-08-18-a-14-00-59-68a36b90495db.png?resize=768:* 980w, https:\/\/hips.hearstapps.com\/hmg-prod\/images\/capture-d-e-cran-2025-08-18-a-14-00-59-68a36b90495db.png?resize=980:* 1120w\" src=\"https:\/\/hips.hearstapps.com\/hmg-prod\/images\/capture-d-e-cran-2025-08-18-a-14-00-59-68a36b90495db.png?resize=980:*\" class=\"css-0 e1g79fud0\"\/><\/p>\n<p><figcaption data-theme-key=\"photo-credit-figcaption\" class=\"css-1am3yn9 e1g9hcy40\"><span data-theme-key=\"photo-credit-creditor\" class=\"css-biwqk8 e1geg53v2\">taylorswift.com<\/span><\/figcaption><\/p>\n<\/div>\n<\/div>\n<\/section>\n<p data-journey-content=\"true\" data-node-id=\"13\" class=\"css-i9p093 emevuu60\">It was initially  unclear what news she\u2019d share, although possibilities included Swift revealing that she will perform at the 2026 Super Bowl or 2025 MTV VMAs. Some fans were convinced she\u2019d announce her album\u2019s first single and release date. The URL for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/taylorswift.com\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/taylorswift.com\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"her site\" data-node-id=\"13.1\" class=\"body-link css-inlxvj emevuu60\">her site<\/a> auto-directed to store.taylorswift.com\/password, which was a telling hint the ultimate announcement would be merch of some form.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"14\" class=\"css-i9p093 emevuu60\">Ahead of the countdown ending, fans noticed that Swift\u2019s Apple Music page was glittering in purple ahead of the announcement, with some Swifties theorizing her first single will be \u201cActually Romantic.\u201d<\/p>\n<section data-embed=\"x\" data-lazy-id=\"P0-16\" data-node-id=\"15\" class=\"embed\"\/>\n<section data-embed=\"x\" data-lazy-id=\"P0-17\" data-node-id=\"16\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"18\" class=\"css-i9p093 emevuu60\">Over the weekend, fans speculated that the star <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.elle.com\/culture\/celebrities\/a65797238\/taylor-swift-super-bowl-halftime-show-easter-eggs-new-heights\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/celebrities\/a65797238\/taylor-swift-super-bowl-halftime-show-easter-eggs-new-heights\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"hinted\" data-node-id=\"18.1\" class=\"body-link css-inlxvj emevuu60\">hinted<\/a> at a 2026 Super Bowl halftime show performance during her <em data-node-id=\"18.3\">New Heights <\/em>appearance. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"19\" class=\"css-i9p093 emevuu60\">Swift spoke about her love of numerology during the show, and fans linked her comment about having thoughts of sourdough \u201c60 percent of the time\u201d to next year\u2019s Super Bowl since it is the NFL\u2019s 60th ever. The game will also take place in Levi\u2019s Stadium, home to the San Francisco 49ers whose mascot is notably Sourdough Sam.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"20\" class=\"css-i9p093 emevuu60\">During the interview, the singer explained her Easter egg methodology: \u201cThe art of the Easter egg is that there\u2019s do\u2019s and don\u2019ts, right? I\u2019m never going to plant an Easter egg that ties back to my personal life. It\u2019s always going to be towards music or a musical.\u201d<\/p>\n<p data-journey-content=\"true\" data-node-id=\"21\" class=\"css-i9p093 emevuu60\">\u201cSomething I&#8217;m coming up with, something I have coming up, a plan I have coming together,\u201d she continued. \u201cSomething that you don\u2019t know I\u2019m saying for a specific reason that you\u2019ll hear later and you\u2019ll go back and be like, \u2018Oh my god.\u2019 I think my favorite one of those was I was given an honorary doctorate from NYU, and I made <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.elle.com\/culture\/celebrities\/a40037720\/taylor-swift-nyu-commencement-speech-transcript\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/celebrities\/a40037720\/taylor-swift-nyu-commencement-speech-transcript\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"the commencement speech\" data-node-id=\"21.1\" class=\"body-link css-inlxvj emevuu60\">the commencement speech<\/a>. And I put so many lyrical Easter eggs in that speech that when the <em data-node-id=\"21.3\">Midnights<\/em> album came out after that, the fans were like, \u2018The whole speech was an Easter egg.\u2019 And for me, that\u2019s really fun because they find it fun.\u201d<\/p>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-18\" data-node-id=\"22\" class=\"embed\">\n<aside class=\"css-yj5rqk e94w1mj9\">\n<h6 class=\"css-12xbh4x e94w1mj7\"><span aria-hidden=\"true\" data-theme-key=\"title-design-element-before\" class=\"css-0 eagam8p0\"\/><span class=\"css-8lle59 e94w1mj5\">More on Taylor Swift<\/span><span aria-hidden=\"true\" data-theme-key=\"title-design-element-after\" class=\"css-0 eagam8p1\"\/><\/h6>\n<\/aside>\n<\/section>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.elle.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE RUNDOWN Taylor Swift started a new countdown clock this morning, leading to a 2 P.M. ET announcement. Fans theorized Swift could be announcing The Life of a Showgirl\u2019s first single. In reality, she shared a special The Life of a Showgirl: The Shiny Bug Vinyl Collection, which is available for only 48 hours. Over [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1967163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[276609,348432,285977,285684,348431],"class_list":["post-1967162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-content-type-news-explainer","tag-contentid-f0c4d111-8cd0-4c82-a21f-15f53ba64248","tag-displaytype-standard-article","tag-locale-us","tag-shorttitle-taylor-swift-reveals-news-after-2-p-m-countdown"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/What-Is-Taylor-Swift-Announcing-With-2-PM-Countdown.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1967162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1967162"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1967162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1967163"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1967162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1967162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1967162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}