<\/p>\n
The future of toy licensing will take center stage this fall as Entertainment XTracks<\/a> brings its executive summit to The Toy Association<\/a>\u2019s new Toy Building in El Segundo, California, on Sept. 10.<\/p>\n <\/span><\/p>\n <\/p>\n Billed as The Future of Toy Licensing<\/em>, the half-day program is stacking the deck with a powerhouse lineup: Hasbro<\/a> President Toys, Licensing, and Entertainment Tim Kilpin, Tetris<\/a> CEO Maya Rogers, Toy Association<\/a> President & CEO Greg Ahearn, and Toy Book<\/a><\/em> Editor-in-Chief James Zahn will headline an afternoon packed with strategy and insight.<\/p>\n <\/span><\/p>\n <\/p>\n Panels and sessions will explore everything from Gen Z buying habits and new tech to the challenges of expanding toy IP into entertainment, lifestyle, and retail. With retailers, trend experts, and licensing leaders in the mix, the program is being positioned as a masterclass for anyone charting the next wave of growth. The event will conclude with cocktails and networking, and perhaps some onsite deal-making.<\/p>\n <\/span><\/p>\n <\/p>\n <\/span><\/p>\n <\/p>\n <\/span><\/p>\n <\/p>\n How Hasbro turns iconic IP \u2014 from Monopoly to Dungeons & Dragons \u2014 into global entertainment and licensing success stories. <\/p>\n <\/span><\/p>\n <\/p>\n Speakers: <\/strong>Tim Kilpin, President, Hasbro; Sid Kaufman, CEO, Kaufman Licensing\u00a0<\/p>\n <\/span><\/p>\n <\/p>\n <\/span><\/p>\n <\/p>\n Exploring how licensing bridges both nostalgic classics and emerging IP to build enduring consumer engagement with adult toy collectors.<\/p>\n <\/span><\/p>\n <\/p>\n Moderator: <\/strong>James Zahn, Editor-in-Chief, The Toy Book<\/em><\/p>\n <\/span><\/p>\n <\/p>\n Speakers: <\/strong>Jonathan Cathey, CEO & Founder, The Loyal Subjects; Bart Silberman, Founder, Golden Sombrero\u00a0Licensing<\/p>\n <\/span><\/p>\n <\/p>\n <\/span><\/p>\n <\/p>\n Understanding the challenges and opportunities of IP ownership in an AI-driven world, and how licensing adapts. <\/p>\n <\/span><\/p>\n <\/p>\n Speakers: <\/strong>David Schnider, Partner, Nolan Heimann; Steven Ekstract, Creator, XTracks Licensing Summits\u00a0<\/p>\n <\/span><\/p>\n <\/p>\n <\/span><\/p>\n <\/p>\n From the moment guests step through the doors, the magic begins. Experiential retailing, theatrical productions, and Instagrammable moments are the DNA of brick and mortar retailers winning with licensed merch. <\/p>\n <\/span><\/p>\n <\/p>\n Moderator<\/strong>: Andre\u2019 Lake Mayer<\/p>\n <\/span><\/p>\n <\/p>\n Speakers: <\/strong>Sean Gorman, President of CloudCo Entertainment, Stacy Moscatelli, CEO, Original X Productions, Other Top Retail Brand TBA\u00a0<\/p>\n <\/span><\/p>\n <\/p>\n <\/span><\/p>\n <\/p>\n Strategic licensing, retail partnerships, and trend-driven play patterns fuel long-term brand equity for Tetris and other key brands from Spin Master. <\/p>\n <\/span><\/p>\n <\/p>\n Speakers: <\/strong>A Conversation with WiT Wonder Women, Maya Rogers, CEO of Tetris and WiT Vanguard Award Honoree; Laura Henderson, EVP, Toy Brands & Marketing Creative, Spin Master and Wonder Women Awards Finalist for Brand Franchise Leadership, and Genna Rosenberg, CEO, GennComm and WiT Wonder Women Awards Catalyst for Change Finalist.\u00a0<\/p>\n <\/span><\/p>\n <\/p>\n <\/span><\/p>\n <\/p>\n Fresh Data and insights, optimizing media buys on YouTube, the power of collaborations, the world\u2019s largest social network for kids, and how the hottest licensed brands from K-Pop Demon Hunters<\/em>, Bluey<\/em>, LEGO, and the NBA are winning the attention of the most connected generation yet.<\/p>\n <\/span><\/p>\n <\/p>\n Moderator: <\/strong>Rachel Griffin \u2014 Co-Founder, Playwise Partners <\/p>\n <\/span><\/p>\n <\/p>\n Speakers: <\/strong>Ashley Mady, President of Zigazoo, Holly Gibb, SVP at PreciseTV, Suzy Lee Raia, SVP, Global Consumer Products at BBC Studios.\u00a0<\/p>\n <\/span><\/p>\n <\/p>\n <\/span><\/p>\n <\/p>\n CEO Matt Cohen will present how licensed brands can help revolutionize healthcare for kids and families.\u00a0<\/p>\n <\/span><\/p>\n <\/p>\n <\/span><\/p>\n <\/p>\n Understanding tariff impacts on the licensing business and how to navigate global trade changes to protect profits and supply chains.<\/p>\n <\/span><\/p>\n <\/p>\n Moderator: <\/strong>Ted Larkins, Octane 5<\/p>\n <\/span><\/p>\n <\/p>\n Speakers: <\/strong>Greg Ahearn, President & CEO, Toy Association; Kathrin Belliveau, Chief Policy Officer; Daniel DeLapa, CEO, Born to Play.\u00a0<\/p>\n <\/span><\/p>\n <\/p>\n Cocktails & Connections<\/strong>: At 5 p.m., the conversation continues as attendees and panelists gather to forge new partnerships over drinks.\u00a0<\/p>\n <\/span><\/p>\n <\/p>\n The Future of Licensing is brought to you through the generous sponsorship of The Toy Association, GennComm, Kaufman Licensing Agency, Nolan Heimann, Octane 5, PlaySpace, and Precise TV.\u00a0<\/p>\n <\/span><\/p>\nThe Future of Toy Licensing Agenda:<\/h2>\n
Licensing Power Plays: From Game Boards to Blockbusters<\/strong>\u00a0<\/strong><\/h3>\n
Fandom to Fortune: Licensing To Kidults Across Generations of IP\u00a0<\/strong><\/h3>\n
You Don\u2019t Own Me \u2013 IP Protection and Monetization in the Age of AI\u00a0<\/strong><\/h3>\n
Getting Shoppers into Stores: Experiential Retailing for Today\u2019s Audiences\u00a0<\/strong><\/h3>\n
Powering-Up for Licensing Success: A Look at 40 Years of Tetris and Winning IRL<\/strong><\/h3>\n
Cracking the Gen Alpha Code with New Tech Tools\u00a0<\/strong><\/h3>\n
PlaySpace: Is Healthcare the New Whitespace for IP\u00a0<\/strong><\/h3>\n
Tariffs, Trade & Toy Licensing: Strategies for a Shifting Global Market\u00a0<\/strong><\/h3>\n