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Starbreeze Entertainment has released its interim report for Q2 2025, alongside its figures for the first six months of the year, revealing that the developer\/publisher\u2019s sales and profit are up. However, it\u2019s still making an overall loss.<\/p>\n
For the three months ended June 30, 2025 (Q2 2025)<\/em><\/p>\n For the period January to June 2025:<\/em><\/p>\n Starbreeze Entertainment shared its interim report<\/a> on August 19, 2025.<\/p>\n In the report, CEO Adolf Kristjansson described the company\u2019s revenue for Q2 2025 as “robust” and stated it was “driven by strategic promotional activities and increased player engagement with the Payday franchise.”<\/p>\n In Q2 2025, Payday 3 accounted for SEK 17.7 million ($1.86 million) of the company\u2019s net sales, down SEK 4.3 million ($449,000) year-on-year (YoY) from SEK 22 million ($2.3 million).<\/p>\n Payday 2 sales were down this quarter too, dropping SEK 1.2 million ($125,500) YoY to SEK 8 million ($836,500).<\/p>\n Payday 3 sales saw an increase, however, for the period from January to June 2025, up from SEK 45.3 million ($4.73 million) YoY to SEK 50.8 million ($5.3 million), while Payday 2 sales increased by SEK 300,000 ($31,400) YoY.<\/p>\n “Our focused approach on enhancing player experience in Payday 3 continues to show incremental improvements in both player numbers and community sentiment \u2013 vital indicators for long-term franchise growth,” Kristjansson said in the report<\/p>\n On the other hand, third-party publishing sales dropped SEK 2.1 million ($219,500) YoY to SEK 6.7 million ($700,200) in Q2 2025, while the first half of the year has seen an overall drop of SEK 5.5 million ($575,000) YoY.<\/p>\n The company published two third-party titles during this quarter: 2023\u2019s rogue-lite Roboquest on PS5 and PS4, and puzzle horror Out of Sight, a new release launched in May.<\/p>\n “Third-party publishing demands substantial resources but delivers limited impact compared to our core franchises,” Kristjansson noted in the report.<\/p>\n “With the global games market becoming increasingly crowded, successfully reaching and resonating with the intended audience requires a blend of expertise, timing, and often a degree of luck.<\/p>\n He continued: “Crucially, it highlights the tremendous value of having an established and beloved IP like Payday to consistently break through the noise. And it invariably takes a lot of time and resources.”<\/p>\n As a result, Starbreeze has decided to “refocus” its “ambitions” on the Payday franchise, the company\u2019s own internal projects, and work-for-hire, “sharpening operational clarity” and “ensuring optimal use” of its internal resources.<\/p>\n The report also highlighted the “significant steps” the company has made this quarter in “simplifying our organizational structure, enhancing transparency, and empowering faster decision-making.”<\/p>\n “Core studio functions now report directly to the CEO, aimed to streamline operations and align our internal processes closely with strategic priorities,” Kristjansson explained.<\/p>\n “We have established three dedicated teams running Payday, our work-for-hire projects, and Baxter. These are now fully accountable for their respective financial performance, fostering a culture of ownership, agility, and creativity throughout the organization.”<\/p>\n Kristjansson was appointed CEO of Starbreeze Entertainment<\/a> in April 2025, following Tobias Sj\u00f6rgren’s decision to step down<\/a> in March 2024.<\/p>\n\n
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