{"id":1972667,"date":"2025-08-21T16:47:21","date_gmt":"2025-08-21T16:47:21","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1972667"},"modified":"2025-08-21T16:47:21","modified_gmt":"2025-08-21T16:47:21","slug":"what-is-taylor-swift-announcing-with-2-p-m-august-21-countdown","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/what-is-taylor-swift-announcing-with-2-p-m-august-21-countdown\/","title":{"rendered":"What Is Taylor Swift Announcing With 2 P.M. August 21 Countdown?"},"content":{"rendered":"<p><\/p>\n<div data-journey-body=\"standard-article\">\n<hr data-node-id=\"0\" class=\"css-18pb4rg emevuu60\"\/>\n<p data-journey-content=\"true\" data-node-id=\"1\" class=\"css-i9p093 emevuu60\"><strong data-node-id=\"1.0\">THE RUNDOWN<\/strong><\/p>\n<ul data-node-id=\"2\" class=\"css-1wk73g0 emevuu60\">\n<li data-node-id=\"2.0\">Taylor Swift started her second countdown of the week, set to expire at 2 P.M. ET today.<\/li>\n<li data-node-id=\"2.1\">Swift released a new alternate cover for <em data-node-id=\"2.1.1\">The Life of the Showgirl <\/em>at the end of her first countdown.<\/li>\n<li data-node-id=\"2.2\">Swift could announce another cover or a new single this afternoon\u2014time will tell.<\/li>\n<\/ul>\n<hr data-node-id=\"3\" class=\"css-18pb4rg emevuu60\"\/>\n<p data-journey-content=\"true\" data-node-id=\"4\" class=\"css-i9p093 emevuu60\">Is another <em data-node-id=\"4.1\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.elle.com\/culture\/music\/a65808027\/taylor-swift-2-pm-countdown-explained\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/music\/a65808027\/taylor-swift-2-pm-countdown-explained\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"The Life of a Showgirl \" data-node-id=\"4.1.0\" class=\"body-link css-inlxvj emevuu60\">The Life of a Showgirl <\/a><\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.elle.com\/culture\/music\/a65808027\/taylor-swift-2-pm-countdown-explained\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/music\/a65808027\/taylor-swift-2-pm-countdown-explained\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"alternate cover\" data-node-id=\"4.2\" class=\"body-link css-inlxvj emevuu60\">alternate cover<\/a> coming? Will we finally get Taylor Swift\u2019s first single from her new album? At 2 P.M. ET today, Swift will tell us.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"5\" class=\"css-i9p093 emevuu60\">The singer quietly launched her second countdown of the week on her site this morning, set in glittery turquoise. The URL of the site is <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/store.taylorswift.com\/password\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/store.taylorswift.com\/password\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"store.taylorswift.com\/password\" data-vars-membership-link=\"https:\/\/store.taylorswift.com\/password\" data-node-id=\"5.1\" data-href=\"https:\/\/store.taylorswift.com\/password\" class=\"css-inlxvj e1aq0z090\">store.taylorswift.com\/password<\/a>, just like last time.<\/p>\n<section data-embed=\"watch-next\" data-lazy-id=\"P0-11\" data-node-id=\"6\" class=\"embed\"\/>\n<section data-embed=\"body-image\" data-lazy-id=\"P0-12\" data-node-id=\"7\" class=\"embed\">\n<div size=\"medium\" data-embed=\"body-image\" class=\"align-center size-medium embed css-y6m8k e1fodxfw4\">\n<div class=\"css-uwraif e1fodxfw3\"><\/p>\n<p><figcaption data-theme-key=\"photo-credit-figcaption\" class=\"css-1am3yn9 e1g9hcy40\"><span data-theme-key=\"photo-credit-creditor\" class=\"css-biwqk8 e1geg53v2\">taylorswift.com<\/span><\/figcaption><\/p>\n<\/div>\n<\/div>\n<\/section>\n<p data-journey-content=\"true\" data-node-id=\"8\" class=\"css-i9p093 emevuu60\">On August 18, Swift posted a purple countdown that led to her announcing <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DNgXIjtOHWD\/?img_index=1\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.instagram.com\/p\/DNgXIjtOHWD\/?img_index=1\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"a limited-edition vinyl collection\" data-node-id=\"8.1\" class=\"body-link css-inlxvj emevuu60\">a limited-edition vinyl collection<\/a> for her album, called \u201cThe Shiny Bug\u201d collection. The records were available for just 48 hours.<\/p>\n<section data-embed=\"recirculation\" data-lazy-id=\"P0-13\" data-node-id=\"9\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"10\" class=\"css-i9p093 emevuu60\">Ahead of that reveal, fans theorized that she could be announcing \u201cActually Romantic\u201d as her first single or even that she\u2019s playing <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.elle.com\/culture\/celebrities\/a65797238\/taylor-swift-super-bowl-halftime-show-easter-eggs-new-heights\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/celebrities\/a65797238\/taylor-swift-super-bowl-halftime-show-easter-eggs-new-heights\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"the Super Bowl halftime show\" data-node-id=\"10.1\" class=\"body-link css-inlxvj emevuu60\">the Super Bowl halftime show<\/a> next year.<\/p>\n<section data-embed=\"x\" data-lazy-id=\"P0-14\" data-node-id=\"11\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"12\" class=\"css-i9p093 emevuu60\">Given this countdown\u2019s timing\u2014and the industry standard of artists releasing new music at midnight on Fridays\u2014there\u2019s a good chance Swift could be announcing a single will come out tonight. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"13\" class=\"css-i9p093 emevuu60\">Swift has stayed out of the public eye this week, but <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.elle.com\/culture\/celebrities\/a65678209\/taylor-swift-travis-kelce-relationship-details-new-heights-podcast\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/celebrities\/a65678209\/taylor-swift-travis-kelce-relationship-details-new-heights-podcast\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"she spoke on \" data-node-id=\"13.1\" class=\"body-link css-inlxvj emevuu60\">she spoke on <\/a><em data-node-id=\"13.2\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.elle.com\/culture\/celebrities\/a65678209\/taylor-swift-travis-kelce-relationship-details-new-heights-podcast\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/celebrities\/a65678209\/taylor-swift-travis-kelce-relationship-details-new-heights-podcast\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"New Heights\" data-node-id=\"13.2.0\" class=\"body-link css-inlxvj emevuu60\">New Heights<\/a> <\/em>just days ago about why she loves setting Easter eggs for fans. That desire to connect with them could be fueling her multiple countdowns.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"14\" class=\"css-i9p093 emevuu60\">The singer discussed her methodology, saying, \u201cThe art of the Easter egg is that there\u2019s do\u2019s and don\u2019ts, right? I\u2019m never going to plant an Easter egg that ties back to my personal life. It\u2019s always going to be towards music&#8230;\u201d<\/p>\n<p data-journey-content=\"true\" data-node-id=\"15\" class=\"css-i9p093 emevuu60\">\u201cSomething I\u2019m coming up with, something I have coming up, a plan I have coming together,\u201d she continued. \u201cSomething that you don\u2019t know I\u2019m saying for a specific reason that you\u2019ll hear later and you\u2019ll go back and be like, \u2018Oh my god.\u2019 I think my favorite one of those was I was given an honorary doctorate from NYU, and I made <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.elle.com\/culture\/celebrities\/a40037720\/taylor-swift-nyu-commencement-speech-transcript\/\" target=\"_blank\" data-vars-ga-ux-element=\"Hyperlink\" data-node-id=\"15.1\" data-vars-ga-outbound-link=\"https:\/\/www.elle.com\/culture\/celebrities\/a40037720\/taylor-swift-nyu-commencement-speech-transcript\/\" data-vars-ga-call-to-action=\"the commencement speech\" class=\"body-link css-inlxvj emevuu60\">the commencement speech<\/a>. And I put so many lyrical Easter eggs in that speech that when the <em data-node-id=\"15.3\">Midnights<\/em> album came out after that, the fans were like, \u2018The whole speech was an Easter egg.\u2019 And for me, that\u2019s really fun, because they find it fun.\u201d<em data-node-id=\"15.5\"\/><\/p>\n<p data-journey-content=\"true\" data-node-id=\"16\" class=\"css-i9p093 emevuu60\"><em data-node-id=\"16.0\">This post will continue to be updated.<\/em><\/p>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-15\" data-node-id=\"17\" class=\"embed\">\n<aside class=\"css-yj5rqk e94w1mj9\">\n<h6 class=\"css-12xbh4x e94w1mj7\"><span aria-hidden=\"true\" data-theme-key=\"title-design-element-before\" class=\"css-0 eagam8p0\"\/><span class=\"css-8lle59 e94w1mj5\">More on Taylor Swift<\/span><span aria-hidden=\"true\" data-theme-key=\"title-design-element-after\" class=\"css-0 eagam8p1\"\/><\/h6>\n<\/aside>\n<\/section><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.elle.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE RUNDOWN Taylor Swift started her second countdown of the week, set to expire at 2 P.M. ET today. Swift released a new alternate cover for The Life of the Showgirl at the end of her first countdown. Swift could announce another cover or a new single this afternoon\u2014time will tell. Is another The Life [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1972668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[274717,351439,285977,285684,351438],"class_list":["post-1972667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-content-type-news","tag-contentid-011bc503-8fe6-4b26-8943-b2026400f453","tag-displaytype-standard-article","tag-locale-us","tag-shorttitle-taylor-swift-starts-new-surprise-2-p-m-countdown"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/What-Is-Taylor-Swift-Announcing-With-2-PM-August-21.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1972667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1972667"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1972667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1972668"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1972667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1972667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1972667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}