{"id":1974147,"date":"2025-08-22T09:51:12","date_gmt":"2025-08-22T09:51:12","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1974147"},"modified":"2025-08-22T09:51:12","modified_gmt":"2025-08-22T09:51:12","slug":"celebrity-big-brother-set-for-huge-shake-up-as-itv-boss-admits-its-hard-to-book-famous-celebs-on-a-budget","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/celebrity-big-brother-set-for-huge-shake-up-as-itv-boss-admits-its-hard-to-book-famous-celebs-on-a-budget\/","title":{"rendered":"Celebrity Big Brother set for huge shake up as ITV boss admits ‘it’s hard to book famous celebs’ on a budget"},"content":{"rendered":"

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THE boss of ITV says the channel is “in a battle” with the show’s production company over the cost of bringing it back – and if the Celebrity spin-off returns, it won’t go on ITV1.<\/p>\n

Kevin Lygo, ITV’s Managing Director of Media & Entertainment, said they wanted to air both versions of the show which have been big hits for them, particularly on their streaming service, ITVX.<\/p>\n

\"Group<\/a><\/p>\n

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Big Brother’s future could look very different due to restraints<\/span>Credit: Rex<\/span><\/p>\n

\"Mickey<\/a><\/p>\n

5<\/span><\/p>\n<\/div>\n

The series grew international attention for controversial comments including Mickey Rourke’s behaviour<\/span>Credit: ITV<\/span><\/p>\n

\"Jojo<\/a><\/p>\n

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The series also sparked a romantic connection between Chris Hughes and Jojo Siwa<\/span>Credit: ITV<\/span><\/p>\n

But talking at the Edinburgh TV Festival, he was asked about the future of the programme, and revealed it might not be that easy. <\/p>\n

Earlier this year, Big Brother caused a huge buzz when it movie star Mickey Rourke made a controversial entrance, and exit,<\/a> on the celeb version.<\/p>\n

The series was eventually won by Coronation Street actor Jack P Shepherd<\/a>, and kick-started the whirlwind romance of fellow housemates Chris Hughes and Jojo Siwa. <\/a><\/p>\n

Kevin said: “Celebrity Big Brother we’re looking at. We’re thinking NOT on the main channel, that’s the answer. <\/p>\n

“It’s so difficult now to book big celebrities, famous people, which is what we need on the main channel.<\/p>\n

“Whereas you can go more interesting and niche on ITV2.”<\/p>\n

He added: “We’re in a battle with Endemol about the price.”<\/p>\n

But he also sounded a note of confidence insisting it was a ratings winner and he personally loved the show.<\/p>\n

Kevin said: “It does really well for us on ITVX. It’s a really important, crucial show. I love it and it does a tremendous job for us so, yes, it’s coming back.”<\/p>\n

He also responded to Channel 4 boss Ian Katz saying that their rivals – like ITV – weren’t taking risks and were instead “falling back on old ideas” for their programming.<\/p>\n

Mickey Rourke KICKED OUT of Celeb Big Brother after ‘threatening and aggressive’ behaviour towards housemate<\/span><\/div>\n

This felt particularly pertinent given that Big Brother was a show taken on by ITV, even though C4 had abandoned it years ago.<\/p>\n

Kevin pointed out that two of C4’s biggest show were also “imports” which had been developed on other channels. <\/p>\n

He said: “I don’t know what he’s on about – they do have Bake Off<\/a> and Taskmaster<\/a>.”<\/p>\n

\"Kevin<\/a><\/p>\n

5<\/span><\/p>\n<\/div>\n

Kevin Lygo spoke about the show’s future at Edinburgh TV Fest<\/span>Credit: Rex<\/span><\/p>\n

\"Mickey<\/a><\/p>\n

5<\/span><\/p>\n<\/div>\n

Mickey was eventually kicked out of the show for his behaviour – including threatening violence and homophobia<\/span>Credit: ITV<\/span><\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.thesun.co.uk \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

THE boss of ITV says the channel is “in a battle” with the show’s production company over the cost of bringing it back – and if the Celebrity spin-off returns, it won’t go on ITV1. Kevin Lygo, ITV’s Managing Director of Media & Entertainment, said they wanted to air both versions of the show which […]<\/p>\n","protected":false},"author":2,"featured_media":1974148,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[306423,346635,27065,334603],"class_list":["post-1974147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-big-brother","tag-celebrity-big-brother","tag-itv","tag-itv2"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Celebrity-Big-Brother-set-for-huge-shake-up-as-ITV.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1974147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1974147"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1974147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1974148"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1974147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1974147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1974147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}