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LOS ANGELES \u2014 For nearly three decades, Jeff Kmiotek helped shape some of television\u2019s biggest hits from behind the scenes.<\/p>\n
But as the industry grapples with shrinking budgets and shifting audiences, the Emmy-nominated producer and two longtime colleagues are betting their future on a different kind of screen.<\/p>\n
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<\/center> Kmiotek, alongside fellow producers Michael Zinman and Andrew Watnick, has launched Elixir, a Los Angeles-based production company designed to bring network-quality dating and reality shows to YouTube. The move comes as Nielsen reports YouTube drew a larger share of viewers this year than cable and broadcast TV combined \u2014 the first time the platform has outpaced traditional television.<\/p>\n \u201cWe get the creative freedom now to kind of make all the shows that we want \u2014 simple, fun concepts that we can just put out to the people,\u201d Kmiotek said. \u201cWe can take chances, we can take risks, we can take big swings.\u201d<\/p>\n Kmiotek built his career on network hits including \u201cThe Masked Singer,\u201d but with audiences migrating online, he says the shift was necessary.<\/p>\n \u201cWe\u2019re not making YouTube videos, per se,\u201d he said. \u201cWe\u2019re making shows for YouTube, which is kind of a new concept. I don\u2019t think that many people are doing it.\u201d<\/p>\n Elixir\u2019s programming slate includes series such as\u00a0\u201cDate on a Plate\u201d\u00a0and\u00a0\u201cRed Flag, Green Flag.\u201d Zinman said the team\u2019s goal is to blend the aesthetics of professional television with the viral-ready demands of YouTube\u2019s algorithm.<\/p>\n \u201cWe said, why don\u2019t we just do it? And within two months later, we were starting to tape shows,\u201d Zinman said.<\/p>\n The pivot comes amid turbulence across Hollywood. FilmLA reported that film and TV production in LA dropped 22% from last year, a slowdown Variety\u2019s Michael Snyder has described as \u201creal\u201d and \u201cscary.\u201d At the same time, online creator-driven advertising revenue is up from last year and expected to double again this year.<\/p>\n Kmiotek noted that the industry is already paying attention, with interest now coming from both content creators and traditional executives.<\/p>\n \u201cNetwork executives, big executives from big companies are reaching out saying, ‘I want to come do what you\u2019re doing,'” he said. \u201cIt\u2019s so exciting.\u201d<\/p>\n For Elixir\u2019s founders, the growing momentum is proof that the future of television may not be television at all.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source spectrumnews1.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" LOS ANGELES \u2014 For nearly three decades, Jeff Kmiotek helped shape some of television\u2019s biggest hits from behind the scenes. But as the industry grapples with shrinking budgets and shifting audiences, the Emmy-nominated producer and two longtime colleagues are betting their future on a different kind of screen. What You Need To Know Kmiotek, alongside […]<\/p>\n","protected":false},"author":2,"featured_media":1975657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[22694,22691,21741,352834,352833,71501],"class_list":["post-1975656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-app-arts-entertainment","tag-california","tag-entertainment","tag-socal-what-you-need-to-know","tag-taylor-schaub","tag-vod"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Hollywood-veterans-shift-to-YouTube-with-new-venture.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1975656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1975656"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1975656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1975657"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1975656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1975656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1975656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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