{"id":1976453,"date":"2025-08-23T18:25:13","date_gmt":"2025-08-23T18:25:13","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1976453"},"modified":"2025-08-23T18:25:13","modified_gmt":"2025-08-23T18:25:13","slug":"how-sports-stars-became-the-new-supermodels","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/how-sports-stars-became-the-new-supermodels\/","title":{"rendered":"How Sports Stars Became the New Supermodels"},"content":{"rendered":"<p><\/p>\n<div role=\"presentation\">\u201cShow me the money!\u201d, the iconic line from <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm2625285\/\">Jerry Maguire<\/a>, has come to epitomize deals that athletes demand of their sports agents. But that was then. Now, \u201cShow me a luxury brand deal\/my own clothing line\/front-row seats to Fashion Week\u201d has become the order of the day (though it doesn\u2019t roll off the tongue quite as easily). And the brands have evolved beyond the typical <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0518026\/\">Nike<\/a>, <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0977633\/\">Adidas<\/a>, <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0252639\/\">Reebok<\/a> and <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0858345\/\">Puma<\/a> contracts. Today, the overlap of high fashion and sports extends to <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0802360\/\">Lvmh<\/a> sponsoring the 2024 Olympics and Formula 1; the 2025 Oxford-Cambridge Boat Race being officially renamed the <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0461599\/\">Chanel<\/a> J12 Boat Race; <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0105762\/\">Burberry<\/a> introducing soccer apparel last year; and <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/company\/co0064066\/\">Prada<\/a> partnering with the Chinese women\u2019s soccer team for FIFA\u2019s World Cup.<\/p>\n<p>Fashion and sports are now so aligned, the crossover has its own international magazine: <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/title\/tt14833464\/\">Players<\/a>, founded by <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm6183447\/\">Vladimir Restoin Roitfeld<\/a> and famous stylist-editor (and his mom) <a rel=\"nofollow\" target=\"_blank\" class=\"ipc-md-link ipc-md-link--entity\" href=\"https:\/\/www.imdb.com\/name\/nm2134203\/\">Carine Roitfeld<\/a>.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cShow me the money!\u201d, the iconic line from Jerry Maguire, has come to epitomize deals that athletes demand of their sports agents. But that was then. Now, \u201cShow me a luxury brand deal\/my own clothing line\/front-row seats to Fashion Week\u201d has become the order of the day (though it doesn\u2019t roll off the tongue quite [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1976454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-1976453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/How-Sports-Stars-Became-the-New-Supermodels.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1976453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1976453"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1976453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1976454"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1976453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1976453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1976453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}