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A star-studded viral marketing stunt? This is \u201cHow It\u2019s Done.\u201d KPop Demon Hunters<\/a><\/em> stars Rei Ami and Kevin Woo surprised fans with a concert from atop a double-decker bus in New York City on Saturday, August 23.<\/p>\n Footage shared online by Netflix<\/a> shows Rei Ami, who provides the singing voice of Huntr\/x member Zoey, and Kevin Woo, who does so for Mystery Saja, singing \u201cHow It\u2019s Done.\u201d Woo also performed \u201cSoda Pop\u201d for the occasion.<\/p>\n The bus concert was part of KPop Demon Hunters<\/em> Golden Weekend, which also involved Rei Ami joining costars Arden Cho<\/a> (Rumi) and May Hong (Mira) in lighting up the Empire State Building on Friday, August 22.<\/p>\n \u201cAnimation is a truly collaborative medium, and it\u2019s their voices, literally, their voices, that have brought Rumi and Mira and Zoey to life and put these songs on top of the charts,\u201d co-director and co-screenwriter Chris Appelhans told the celebrity.land<\/a><\/em>. \u201cI\u2019m so grateful for the fans and for these wonderful, talented women who made this movie such a beacon of connection and joy in the last few months.\u201d<\/p>\n He continued: \u201cI think it\u2019s really awesome to have a symbol like the Empire State Building lit golden, just to kind of bring everybody in the city together and have a moment with music connecting us all, because it does do that. And really, really happy and proud that the movies sort of played on most of that.\u201d<\/p>\n <\/a> Daniel Dae Kim Reacts to ‘KPop Demon Hunters’ Success<\/p>\n<\/figcaption><\/figure>\n Related<\/p>\n The Golden Weekend has gone global, too. Starting on Saturday and continuing today, Sunday, August 24, Netflix is hosting singalong screenings of Kpop Demon Hunters<\/em> in movie theaters<\/a> in the United States, the United Kingdom, Canada, Australia, and New Zealand.<\/p>\n Directed by Appelhans and Maggie Kang, KPop Demon Hunters<\/em> follows the K-pop girl group Huntr\/x on and off stage as they confront rival band Saja Boys, whose members are actually demons. The film has become a runway hit since its June 20 release, becoming Netflix\u2019s most-watched animated film of all time<\/a>. Additionally, the Saja Boys\u2019 \u201cYour Idol\u201d topped the U.S. Spotify chart, making the fictional boy band the highest-charting male K-pop group in U.S. Spotify history, while Huntr\/x\u2019s \u201cGolden\u201d reached No. 2, making the titular gals the highest-charting female K-pop group on Spotify, BBC News<\/a> reports.<\/p>\nDaniel Dae Kim Reacts to ‘KPop Demon Hunters’ Success<\/a><\/h3>\n