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\u00a0Today marks the start of World Princess Week and Disney is celebrating with an all-new musical brand spot, a spectacular concert performance at Disneyland Park from the voices behind some of Walt Disney Animation Studios\u2019 most beloved princesses, a ride-along video featuring a Disney Legend, and much more. World Princess Week celebrates the incredible legacy of beloved Disney princesses and their special connection with generations of kids and fans of all ages around the world. From exciting new product launches to exclusive, one-of-a-kind content, this week will highlight the magic and fun that Disney princesses bring to every part of life. World Princess Week is part of the multi-year \u201cCreate Your World\u201d campaign, Disney\u2019s ongoing commitment to give kids the opportunity and tools to use their imaginations, try new things, believe in themselves, and discover their own brand of princess magic that lies within them.<\/p>\n
\u201cFor over a century, Disney has enchanted audiences across generations with timeless stories that ignite the imagination, and Disney princesses remain an enduring part of our storytelling\u2014inspiring kids and fans of all ages to go beyond dreaming big, to doing big things. We created this special musical brand spot in celebration of World Princess Week, the countless Disney Princess fans around the world, and the limitless power of their imaginations,\u201d said\u00a0Mallory Wang, Vice President of Brand Marketing at The Walt Disney Company.<\/p>\n
Be Our Guest During an All-New Musical Brand Spot Celebrate Disney Princesses with a One-Of-A-Kind Concert at Disneyland Park Dive Under the Sea in a Royal Ride Along with Disney Legend Jodi Benson Create Your World with All-New Disney Princess Products Starting today, fans can discover exciting new products including new Jakks Pacific\u00a0Majestic Dresses and a Pampered Pup set from their Style Collection, princess bracelets from\u00a0Little Words Project, new DIFF Eyewear princess designs, and Pandora\u2019s\u00a0reimagined Disney Princess rings, including an upcoming launch featuring a fan-favorite character.<\/p>\n Disney Store\u00a0will also carry a brand-new lineup of merchandise launching today, including the new Disney Princess and Sidekicks Squishmallows Box Set, Disney Princess Cakeworthy apparel collection, and the Once Upon a Story Doll Advent Calendar.<\/p>\n Readers across all ages can also now enjoy newly released princess-themed books including\u00a0\u201cDisney Princess: Princesses Love School!,\u201d<\/a>\u00a0\u201cDisney Princess Enchanted Character Guide,\u201d<\/a>\u00a0a special\u00a0boxed set of Little Golden Books<\/a>, and\u00a0Tiana\u2019s Perfect Plan<\/a>, the debut picture book released last October from\u00a0Anika Noni Rose\u00a0showcasing\u00a0Princess Tiana\u00a0on an all-new adventure through\u00a0New Orleans.<\/p>\n Recent standout Disney Princess product launches include Mattel\u2019s\u00a0Pet Palace<\/a>\u00a0and\u00a0Disney Princess Animal Friend Carriages<\/a>, and the\u00a0Princess Castle\u00a0& Royal Pets set<\/a>\u00a0from the LEGO Group, both featuring some fan-favorite sidekicks like Pascal, Flounder, Rajah, and Pua. Fans can also tune in to Good Morning America on\u00a0August 28\u00a0to learn more about these products and enjoy an exclusive reveal.<\/p>\n Disney+ Hosts a Royal Celebration Featuring New Programming and Perks Plus, three magical new Princess Disney+ Perks are here! Starting today, eligible subscribers can enter a series of limited-time flash sweepstakes for the chance to win enchanting prizes like a\u00a0Snow White\u00a0<\/em>vinyl record prize pack, a dazzling Disney Princess toy bundle, and the complete 5-book\u00a0Meant To Be<\/em>\u00a0series box set. For more details, please visit\u00a0disneyplus.com\/perks<\/a>.<\/p>\n Enjoy the Magic with New Content for Disney Princess Fans Additional content will continue to roll out throughout the year, including a princess-themed episode of\u00a0Storytellers Spotlight<\/em>\u00a0on ABC and Hulu.<\/p>\n Exciting New Ways to Experience the Music of Disney Princesses Disney Concerts<\/a>\u00a0and\u00a0AMP Worldwide<\/a>\u00a0are also proud to present\u00a0Disney\u2019s Moana Live-To-Film Concert<\/em>\u00a0North American Tour, featuring a full-length screening of the beloved movie accompanied by live performances of a unique on-stage musical ensemble of top\u00a0Hollywood\u00a0studio musicians, Pacific Islands rhythm masters and vocalists, celebrating the music and songs from this award-winning Walt Disney Animation Studios\u2019\u00a0classic.\u00a0The 37-city tour kicks off\u00a0Friday, October 3, 2025, at the Mayo Performing Arts Center in Morristown, New Jersey.\u00a0More information on tour dates and tickets can be found\u00a0here<\/a>.<\/p>\n
<\/u><\/strong>To kick off World Princess Week, Disney released today an\u00a0all-new musical brand spot<\/a>\u00a0entitled\u00a0All Princesses Make Magic<\/em>. With music by seven-time Grammy Award winner\u00a0Jacob Collier, the new brand spot shows that with a little inspiration, a lot of heart, and\u00a0a touch of magic, anyone can create their own world.\u00a0When two young sisters throw their mom a surprise birthday party, they turn to the magic of\u00a0Disney princesses for inspiration and craft a world\u00a0of handmade\u00a0decorations, royal costumes, and\u00a0big-hearted\u00a0surprises\u2014with a little help from\u00a0Dad, played by\u00a0Santino Fontana, Tony Award winner and voice of Hans in the acclaimed Walt Disney Animation Studios film,\u00a0Frozen<\/em>\u00a0(2013). As the celebration unfolds, reality blends with fantasy and\u00a0their\u00a0dining room becomes a magical world\u00a0forged\u00a0from their imaginations.<\/p>\n
<\/u><\/strong>On\u00a0August 29\u00a0on YouTube\u2014and later on Disney+\u2014fans of all ages will have the chance to enjoy a magical performance during\u00a0Disney Princess Concert: Celebrating 70 Years of Disneyland<\/em>\u00a0featuring admired Disney Princess voice talent such as Auli\u2019i Cravalho, the voice of the title character in\u00a0Moana<\/em>\u00a0(2016) and\u00a0Moana 2<\/em>\u00a0(2024); as well as Disney Legends Jodi Benson, the voice of Ariel in\u00a0The Little Mermaid<\/em>\u00a0(1989);\u00a0Paige O\u2019Hara, the voice of Belle in\u00a0Beauty and the Beast<\/em>\u00a0(1991); and\u00a0Anika Noni Rose, the voice of Tiana in\u00a0The Princess and the Frog<\/em>\u00a0(2009). In honor of not only World Princess Week but also the Disneyland Resort 70th Celebration, Disney Princess stars will come together for a spectacular performance of some beloved Disney Princess music filmed in front of the iconic\u00a0Sleeping Beauty Castle<\/em>\u00a0at The Happiest Place on Earth with hosts Ginnifer Goodwin\u2014the voice of\u00a0Judy Hopps\u00a0in\u00a0Zootopia\u00a0<\/em>(2016) as well as the upcoming\u00a0November 2025\u00a0release of\u00a0Zootopia 2\u00a0<\/em>and\u00a0Snow White in ABC\u2019s\u00a0Once Upon a Time<\/em>\u00a0television series\u2014and Susan Egan\u2014the voice of Megara in\u00a0Hercules<\/em>\u00a0(1997) and the original Belle in\u00a0Beauty and the Beast<\/em>\u00a0on Broadway.<\/p>\n
<\/u><\/strong>In an all-new YouTube video entitled\u00a0Exclusive Journey on The Little Mermaid \u2013 Ariel\u2019s Undersea Adventure with\u00a0Jodi Benson\u00a0&\u00a0Lauren Paley<\/em>, creator and princess fan\u00a0Lauren Paley\u00a0interviews\u00a0Jodi Benson\u00a0during a ride through\u00a0The Little Mermaid \u2013 Ariel\u2019s Undersea Adventure<\/em>\u00a0at the Disneyland Resort, reminiscing on the indelible impact Ariel and the Disney princesses have made on fans around the world. The video will be available on\u00a0August 27\u00a0on the Disney YouTube channel.<\/p>\n
<\/u><\/strong>The love for Disney princesses extends beyond the silver screen with magical experiences at home through specialty products that ignite imaginative play. Disney Consumer Products is celebrating the second year of the Disney Princess \u201cCreate Your World\u201d campaign bringing the magic into families\u2019 everyday lives with new collaborations, spotlighting the princesses\u2019 playful animal sidekicks, and adding a heartwarming layer to playtime and storytelling across generations.<\/p>\n
<\/u><\/strong>Disney+ is joining the princess celebration with exciting programming and exclusive Perks. Beginning today, fans can stream\u00a0LEGO Disney Princess: Villains Unite<\/em>\u00a0exclusively on Disney+ and enjoy a brand-new \u201cDisney Princess\u201d Stream featuring all the beloved heroes and their loyal sidekicks. Available to Premium subscribers, the 24\/7 Stream delivers non-stop stories that show strength lies in standing together with courage, compassion, and companionship.<\/p>\n
<\/u><\/strong>Launching today on the\u00a0NatGeoKids<\/a>\u00a0YouTube channel, families are invited to go behind-the-scenes at Disney\u2019s Animal Kingdom Park and learn from animal specialists about the real-life species that inspired some of the lovable sidekicks of Disney princesses, including tigers like Rajah from\u00a0Aladdin<\/em>; a Kunekune pig like Pua from\u00a0Moana<\/em>; a spiny mouse like Jaq and Gus from\u00a0Cinderella<\/em>\u00a0(1950); and chameleons like Pascal from\u00a0Tangled\u00a0<\/em>(2010). These princess sidekicks are the perfect companion for any adventure and remind fans that even the greatest heroines don\u2019t have to face challenges alone. The video is filled with exploration, animation, and popup quizzes for the whole family.<\/p>\n
<\/u><\/strong>The songs of Disney Princess films have become anthems around the world as the inspirational soundtrack for fans of all ages who dare to explore a whole new world and see how far they\u2019ll go. Available for pre-order now on\u00a0Disney Music Emporium<\/a>,\u00a0celebrate the 15th anniversary of Disney\u2019s\u00a0Tangled<\/em>\u00a0with a special collector\u2019s edition zoetrope vinyl, featuring some favorite songs from the film including \u201cI\u2019ve Got a Dream,\u201d \u201cI See the Light,\u201d and \u201cWhen Will My Life Begin?\u201d The \u201cDisney Princess Strings: Garden Soir\u00e9e\u201d album brings a new take to some treasured songs, including \u201cOnce Upon a Dream,\u201d \u201cA Dream is a Wish Your Heart Makes,\u201d \u201cA Whole New World,\u201d and more\u2014now available on\u00a0Spotify<\/a>,\u00a0Apple Music<\/a>,\u00a0Amazon Music<\/a>,\u00a0YouTube Music<\/a>,\u00a0and other digital platforms.<\/p>\n