Tommy Hilfiger, which is part of PVH Corp., has unveiled its fall 2026 campaign, titled \u201cThe Hilfiger Racing Club,\u201d featuring supermodel Claudia Schiffer<\/a> and actor Nicholas Hoult.<\/p>\n Launching worldwide Monday, the campaign\u2019s aesthetic is inspired by luxury motorsport nostalgia, reimagined with a modern twist. It will be amplified by activations running the gamut from bespoke brand experiences to creative collaborations and racetrack-inspired events. The program will showcase how this version of prep is less about rules and more about reinvention.<\/p>\n More from WWD<\/strong><\/p>\n \u201cReimagining prep has been at the center of my creative vision for 40 years,\u201d said Tommy Hilfiger. \u201cFrom the beginning, I\u2019ve blended classic American style with vibrant cultural influences, and I\u2019m excited to continue that legacy of gatecrashing tradition. This season marks the start of a new chapter with \u2018The Hilfiger Racing Club\u2019 opening our latest campaign series and bringing a fresh twist to a celebrated moment in the preppy social calendar.\u201d<\/p>\n The campaign was photographed by Glen Luchford<\/a> and features Hoult, who is currently starring in \u201cSuperman,\u201d and Schiffer. The ads will run\u00a0across out of home,\u00a0print, retail,\u00a0digital and social channels.<\/p>\n \u201cTommy\u2019s take on this collection has the same energy I love about the racetrack,\u201d said Hoult, who is a trained race driver and fan of vintage motorsport. \u201cThere\u2019s tradition, but it\u2019s full of life and a sense of fun. It reflects the classic American prep style he\u2019s known for \u2014 timeless and effortlessly cool.\u201d<\/p>\n Schiffer added, \u201cTommy has an extraordinary talent for creating collections that feel timeless and playful. It\u2019s that joyful spirit of self-expression that he\u2019s encapsulated with this campaign. He invited us into his world and it was wonderful to be a part of it.\u201d<\/p>\n The campaign marks the first chapter of \u201cYou\u2019re Invited, No RSVP Required,\u201d a new style statement inspiring the coming seasons that reimagines prep with defiance, freedom and individuality. Hilfiger began in 1985 when a billboard in New York\u2019s Times Square placed his name alongside the great designers of the time. Since then the brand has brought its signature spirit of playful rebellion to defining moments in culture, from hip-hop and the Formula 1 paddock to fashion\u2019s red carpets.<\/p>\n For fall, the brand\u2019s prep heritage offers new takes on layering and texture-play. Shirting is revisited with new tartans; barn jackets are updated with water-repellent finishes; a lightweight women\u2019s trench in a responsible wool blend features a standout check pattern. As the season progresses, Oxfords are layered under rugbys, and ties are loosely knotted for a sense of ease.<\/p>\n The fall collection will be available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners throughout the season.<\/p>\n Best of WWD<\/strong><\/p>\n Sign up for WWD’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Tommy Hilfiger, which is part of PVH Corp., has unveiled its fall 2026 campaign, titled \u201cThe Hilfiger Racing Club,\u201d featuring supermodel Claudia Schiffer and actor Nicholas Hoult. Launching worldwide Monday, the campaign\u2019s aesthetic is inspired by luxury motorsport nostalgia, reimagined with a modern twist. It will be amplified by activations running the gamut from bespoke […]<\/p>\n","protected":false},"author":2,"featured_media":1979917,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[354843,313374,354845,354844],"class_list":["post-1979916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-claudia-schiffer","tag-nicholas-hoult","tag-racing-club","tag-tommy-hilfiger"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Claudia-Schiffer-and-Nicholas-Hoult-Feature-in-\u2018The-Hilfiger-Racing.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1979916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1979916"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1979916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1979917"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1979916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1979916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1979916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}