{"id":1981816,"date":"2025-08-27T04:18:09","date_gmt":"2025-08-27T04:18:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1981816"},"modified":"2025-08-27T04:18:09","modified_gmt":"2025-08-27T04:18:09","slug":"anine-bings-new-handbag-inspired-her-to-write-music-sing-and-model","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/anine-bings-new-handbag-inspired-her-to-write-music-sing-and-model\/","title":{"rendered":"Anine Bing’s New Handbag Inspired Her to Write Music, Sing \u2014 and Model"},"content":{"rendered":"

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\n\tAnine\u00a0Bing\u00a0poured a lot of herself \u2014 her lifelong love of frame bags, her past as a model, and her musical chops \u2014 into her latest product volley.<\/p>\n

\n\tThe Los Angeles-based Danish designer also fronted the campaign, slated to begin rolling out Thursday \u2014 and lent her given name to the linchpin style, which she hopes will further ignite her nascent leather goods<\/a> business.<\/p>\n

\n\tIt\u2019s backed by a jangly, catchy alt-rock track Bing wrote and performs, singing such lines as, \u201cI know what makes me feel alive: In my power, I\u2019m free\u201d \u2014 and sounding like some long-lost musical cousin of Garbage, Blondie or Mazzy Star.<\/p>\n

\n\t\u201cI\u2019ve always loved frame bags since I was a little girl,\u201d Bing related in an interview, lifting the trapezium-shaped Anine to her shoulder and giving it a little squeeze with her elbow. \u201cMy grandmother, Ellie, she had so many beautiful vintage bags. And my favorite thing was to go vintage shopping with her.<\/p>\n

\n\t\u201cEven here in Los Angeles, where I\u2019ve lived for the past 20 years, there are so many cool frame bags if you visit the flea markets,\u201d she enthused. \u201cSo this handbag<\/a> is inspired by my early days with my grandmother, but also living in Los Angeles, finding that vibe from Old Hollywood.\u201d<\/p>\n

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\t\t\t\t\tThe new Anine bag.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Anine Bing<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tBing, who founded her business with her husband Nico in L.A. in 2012 after building a following as a model and pioneering fashion blogger, still personifies her brand best.<\/p>\n

\n\tNow she\u2019s teaming it with a message of empowerment, reflecting her growing confidence in herself, and the potential of her brand.<\/p>\n

\n\t\u201cIt really represents the strong woman that I want to carry this bag,\u201d she related over Google Meets. \u201cIt has a beautiful, strong shape, but it\u2019s also such an easy bag that you can wear with anything, and it\u2019ll just instantly elevate your outfit. Since I saw the first drawing and then the first sample, I fell in love\u2026 It\u2019s just such a perfect day-to-night bag.\u201d<\/p>\n

\n\tConsider that it even inspired her to start writing music again. <\/p>\n

\n\t\u201cI used to be in a band before I started Anine Bing<\/a>,\u201d she related. \u201cI did a record back then called \u2018Kill Your Darlings,\u2019 but then I started the brand and got so busy building this company.\u201d<\/p>\n

\n\tIndeed, earlier this year Bing revealed plans to expand her leather goods offering<\/a> via a new design studio in Paris, which has become her second headquarters.<\/p>\n

\n\tJulie Bourgeois, Bing\u2019s Paris-based global brand president, said the ambition behind the Anine bag is for it to become an icon, \u201cnot just an accessory or a new piece of a collection.<\/p>\n

\n\t\u201cWe are positioning leather good as a pillar for our brand, not just a category, and we aim to double it in the next few years,\u201d she said.<\/p>\n

\n\tShe declined to give figures, but characterized leather goods<\/a> as representing a single-digit percentage of the business at present.<\/p>\n

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\t\t\t\t\tAnine Bing<\/a> in the campaign for the new Anine bag.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tChris Colls\/Courtesy of Anine Bing<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tBing and Bourgeois allowed that the new Anine bag telegraphs an elevated, more mature brand image, but the Anine is priced at $650 retail, in line with its current offer.<\/p>\n

\n\t\u201cIn terms of quality, materials and construction, we are really going further, but not in terms of price,\u201d Bourgeois said. \u201cWe are expanding the offer, but we are not abandoning the accessibility that is very core to our brand.\u201d<\/p>\n

\n\tBing\u2019s large tote styles in leather and raffia rank as current bestsellers, finding especially strong traction in China and the Middle East, which are newer markets for the brand, according to Bourgeois. <\/p>\n

\n\tThe Anine bag will debut in limited quantities in four locations: Beverly Hills, SoHo in New York City, Mayfair in London and Saint-Germain in Paris.<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source wwd.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Anine\u00a0Bing\u00a0poured a lot of herself \u2014 her lifelong love of frame bags, her past as a model, and her musical chops \u2014 into her latest product volley. The Los Angeles-based Danish designer also fronted the campaign, slated to begin rolling out Thursday \u2014 and lent her given name to the linchpin style, which she hopes […]<\/p>\n","protected":false},"author":2,"featured_media":1981817,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[355605,355606,355607],"class_list":["post-1981816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-anine-bing","tag-handbag","tag-leather-goods"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Anine-Bings-New-Handbag-Inspired-Her-to-Write-Music-Sing.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1981816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1981816"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1981816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1981817"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1981816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1981816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1981816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}