{"id":1982107,"date":"2025-08-27T09:15:01","date_gmt":"2025-08-27T09:15:01","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1982107"},"modified":"2025-08-27T09:15:01","modified_gmt":"2025-08-27T09:15:01","slug":"zee-entertainment-elevates-laxmi-shetty-to-lead-advertisement-revenue-strategy","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/zee-entertainment-elevates-laxmi-shetty-to-lead-advertisement-revenue-strategy\/","title":{"rendered":"ZEE Entertainment elevates Laxmi Shetty to lead advertisement revenue strategy"},"content":{"rendered":"<p><\/p>\n<div id=\"article-index-0\">\n<p>Media and entertainment company <a rel=\"nofollow\" target=\"_blank\" class=\"backlink\" target=\"_blank\" href=\"https:\/\/www.livemint.com\/market\/market-stats\/stocks-zee-entertainment-enterprises-share-price-nse-bse-s0003037\" data-vars-anchor-text=\"ZEE Entertainment Enterprises\" data-vars-link-type=\"Auto\" data-vars-page-type=\"story\">ZEE Entertainment Enterprises<\/a> Ltd has announced the elevation of Laxmi Shetty as head \u2013 advertisement revenue, broadcast and digital, with immediate effect.<\/p>\n<\/div>\n<div id=\"article-index-1\">\n<p>In this role, Shetty will lead the company\u2019s efforts to enhance monetization across the linear and digital businesses, further strengthening its financial foundation by maximizing revenue generation, Z said in a statement. She will report directly to the CEO, Punit Goenka.<\/p>\n<\/div>\n<div id=\"article-index-3\">\n<p>Ashish Sehgal, who has led the advertisement revenue vertical as chief growth officer has decided to quit the firm as he embarks on a journey to pursue new endeavours, the statement added.<\/p>\n<\/div>\n<div id=\"article-index-4\">\n<p>Shetty has been part of the leadership team and revenue vertical at Z for over 20 years and has experience in the overall advertising landscape. She works closely within the sales ecosystem, bringing cross-platform solutions, capitalizing on newer opportunities, and leading to enhanced value delivery to advertisers, Z said.<\/p>\n<\/div>\n<div id=\"article-index-6\">\n<p>In this new role, she would be responsible for driving a holistic monetization strategy across the business by tapping into newer revenue streams and enhancing the advertiser base by delivering unique solutions at the intersection of content and technology.<\/p>\n<\/div>\n<div id=\"article-index-7\">\n<h2>Financial performance and exits<\/h2>\n<p>Z reported a 24% rise to  <span class=\"webrupee\">\u20b9<\/span>144 crore in its consolidated net profits for the first quarter of the 2025-26 fiscal year, compared year-on-year with  <span class=\"webrupee\">\u20b9<\/span>126 crore in the same period a year ago. The firm&#8217;s revenue from core operations dropped 14% to  <span class=\"webrupee\">\u20b9<\/span>1,825 crore in the April-June quarter of the financial year 2025-26, compared with  <span class=\"webrupee\">\u20b9<\/span>2,130 crore in the same period in the previous financial year. The company earns from three core operations, namely, from the advertisement revenue, the subscription revenue, and other sales and services.<\/p>\n<\/div>\n<div id=\"article-index-8\">\n<p>In February 2024, Z said it was charting a three-pronged approach\u2014cutting costs, reducing overlaps between businesses and enhancing quality to regain margins\u2014after its merger with Sony Pictures Entertainment collapsed.<\/p>\n<\/div>\n<div id=\"article-index-10\">\n<p>Over the past few months, it has seen a series of senior-level exits, including Rahul Johri, president of business; Punit Misra, president of content and international markets; Nitin Mittal, president and group chief technology officer; and Shariq Patel, chief business officer, Zee Studios.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.livemint.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media and entertainment company ZEE Entertainment Enterprises Ltd has announced the elevation of Laxmi Shetty as head \u2013 advertisement revenue, broadcast and digital, with immediate effect. In this role, Shetty will lead the company\u2019s efforts to enhance monetization across the linear and digital businesses, further strengthening its financial foundation by maximizing revenue generation, Z said [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1982108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[355767,355768,355766,355769,355770,355771,355765],"class_list":["post-1982107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-advertisement-revenue","tag-financial-foundation","tag-laxmi-shetty","tag-monetization-strategy","tag-punit-goenka","tag-zee","tag-zee-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/ZEE-Entertainment-elevates-Laxmi-Shetty-to-lead-advertisement-revenue-strategy.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1982107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1982107"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1982107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1982108"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1982107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1982107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1982107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}