{"id":1982182,"date":"2025-08-27T10:02:09","date_gmt":"2025-08-27T10:02:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1982182"},"modified":"2025-08-27T10:02:09","modified_gmt":"2025-08-27T10:02:09","slug":"a-lot-of-the-music-stores-didnt-want-to-touch-used-instruments-back-then-they-would-laugh-at-me-and-say-youre-paying-more-for-this-old-guitar-than-i-am-for-this-n","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/a-lot-of-the-music-stores-didnt-want-to-touch-used-instruments-back-then-they-would-laugh-at-me-and-say-youre-paying-more-for-this-old-guitar-than-i-am-for-this-n\/","title":{"rendered":"\u201cA lot of the music stores didn\u2019t want to touch used instruments back then. They would laugh at me and say, \u2018You\u2019re paying more for this old guitar than I am for this new guitar\u2019\u201d: Norman Harris on the nascent days of the vintage guitar market"},"content":{"rendered":"<p><\/p>\n<div id=\"article-body\">\n<p id=\"d09f285d-b6f5-456f-9706-e17b0579d919\">Norman Harris is today revered as one of the world&#8217;s foremost vintage guitar dealers in an ultra-competitive market. But it wasn&#8217;t always like this. He says that his store, Norman&#8217;s Rare Guitars, rose to prominence during a time when other stores steered clear of second-hand gear.<\/p>\n<p>It&#8217;s quite the success story. Nowadays, his shop is frequented by some of the biggest names in music and <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/gear\/electric-guitars\/frank-stallone-on-the-prized-vintage-epiphone-that-sylvester-bought-him\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/gear\/electric-guitars\/frank-stallone-on-the-prized-vintage-epiphone-that-sylvester-bought-him\">Hollywood<\/a>. <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/tag\/joe-bonamassa\" data-auto-tag-linker=\"true\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/tag\/joe-bonamassa\">Joe Bonamassa<\/a> seemingly has him on speed dial and <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/music-industry\/norman-harris-hints-joe-bonamassa-could-take-over-normans-rare-guitars-when-he-retires\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/music-industry\/norman-harris-hints-joe-bonamassa-could-take-over-normans-rare-guitars-when-he-retires\">is even possibly in line to take over the store when Harris retires<\/a>. His list of regulars reads like a who&#8217;s who of guitar gods.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" id=\"elk-seasonal\" data-url=\"\" href=\"\" data-hl-processed=\"none\"\/><\/p>\n<aside data-block-type=\"embed\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" class=\"hawk-base\"\/>\n<p id=\"d09f285d-b6f5-456f-9706-e17b0579d919-2\">He&#8217;d pivoted his career, having been a keyboardist in the Little Richard-managed band, Katmandu, beforehand. They&#8217;d had a promising start to their career, having opened for <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/tag\/jimi-hendrix\" data-auto-tag-linker=\"true\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/tag\/jimi-hendrix\">Jimi Hendrix<\/a> and Canned Heat.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-nosnippet=\"\" class=\"clear-both pt-3 pb-4 mb-4 border-solid border-y border-neutral-300\">\n<span class=\"font-article-heading block pb-3 !text-base font-bold uppercase sm:text-sm text-[#333]\"><br \/>\nYou may like<br \/>\n<\/span><\/p>\n<\/aside>\n<p>Then everything changed. At Richard&#8217;s request, the band relocated from Florida to California, and Harris&#8217; gear obsession truly took hold.<\/p>\n<p>\u201cIt was kind of a smorgasbord in LA,\u201d he tells the <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.theguardian.com\/music\/2025\/aug\/25\/norman-harris-guitar-guru-documentary\" target=\"_blank\" data-url=\"https:\/\/www.theguardian.com\/music\/2025\/aug\/25\/norman-harris-guitar-guru-documentary\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"><em>Guardian<\/em><\/a>. \u201cThere was every instrument I had ever heard about but never actually seen, all right there.\u201d<\/p>\n<p>After scouring newspaper ads and local pawn shops, Harris&#8217; apartment was soon filled with used guitars: around 50 to 60, according to his recollections.<\/p>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"9e6c7f68-cc20-42c4-b2c8-8acfff5ebdde\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:1200px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/mdpmJdC5wy8hUpVk8jkANW-320-80.jpg.webp 320w, https:\/\/cdn.mos.cms.futurecdn.net\/mdpmJdC5wy8hUpVk8jkANW-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/mdpmJdC5wy8hUpVk8jkANW-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/mdpmJdC5wy8hUpVk8jkANW-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/mdpmJdC5wy8hUpVk8jkANW-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/mdpmJdC5wy8hUpVk8jkANW-1200-80.jpg.webp 1200w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Image credit: Norman&#8217;s Rare Guitars\/Instagram)<\/span><\/figcaption><\/figure>\n<p id=\"d595b88b-eca9-46e9-aee7-977bd40cd869\">\u201cA lot of the music stores didn\u2019t want to touch used instruments back then,\u201d he expands. \u201cAnd they would laugh at me and say things like: \u2018You\u2019re paying more for this old guitar than I am for this new guitar.\u2019 I just used to think: \u2018OK, keep laughing, and just keep selling them to me.\u2019\u201d<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-jQDVHbegjkRQJfaWnaGYoc\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-jQDVHbegjkRQJfaWnaGYoc slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\"\/>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">All the latest guitar news, interviews, lessons, reviews, deals and more, direct to your inbox!<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p>Harris understood that these guitars, which he calls \u201cfuture antiques,\u201d were going to increase in value. His theories were soon proved right, with<a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/gear\/electric-guitars\/norman-harris-the-one-guitar-that-got-away\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/gear\/electric-guitars\/norman-harris-the-one-guitar-that-got-away\"> George Harrison a very prominent early customer<\/a> \u2013 although it became the deal that got away for the then-inexperienced dealer.<\/p>\n<p>Mistakes happened along the way; the Harrison tale is proof of that, but slowly but surely, Harris turned the industry on its head and helped the vintage guitar market blossom into what it is today. In 2020, the used guitars market was estimated to be worth <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.pianodreamers.com\/guitar-sales-statistics\/\" data-url=\"https:\/\/www.pianodreamers.com\/guitar-sales-statistics\/\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\">$1.3 billion<\/a>.<\/p>\n<p>Harris played a key role in <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/artists\/guitarists\/how-norman-harris-helped-george-harrison-get-his-lucy-les-paul-back\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/artists\/guitarists\/how-norman-harris-helped-george-harrison-get-his-lucy-les-paul-back\">reuniting George Harrison with his prized \u201cLucy\u201d Les Paul<\/a> when it was stolen in 1973, and <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/artists\/guitarists\/norman-harris-almost-sold-john-fogerty-back-his-iconic-acme-rickenbacker\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/artists\/guitarists\/norman-harris-almost-sold-john-fogerty-back-his-iconic-acme-rickenbacker\">almost sold John Fogerty back his iconic ACME Rickenbacker <\/a>years before he was eventually reunited with it.<\/p>\n<p>Then there\u2019s the <em>Back to the Future<\/em> Gibson ES-345. Used in the film\u2019s iconic school dance scene, which inspired the likes of <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/tag\/john-mayer\" data-auto-tag-linker=\"true\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/tag\/john-mayer\">John Mayer<\/a> and Coldplay\u2019s Chris Martin to pick up the instrument, it was loaned from Norman\u2019s Rare Guitars.<\/p>\n<p>A props team blunder ultimately meant <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/features\/marty-mcflys-back-to-the-future-gibson-es-345-was-actually-from-the-future\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/features\/marty-mcflys-back-to-the-future-gibson-es-345-was-actually-from-the-future\">the guitar used in the film was itself from the future<\/a>, and 40 years after shooting wrapped, <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/gear\/electric-guitars\/gibson-launches-worldwide-search-for-back-to-the-future-es-345\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/gear\/electric-guitars\/gibson-launches-worldwide-search-for-back-to-the-future-es-345\">Gibson has launched a worldwide search to track down the guitar<\/a>.<\/p>\n<div class=\"youtube-video youtube-facade\" data-nosnippet=\"\" id=\"Z4o_szWyFzQ\">\n<div class=\"video-aspect-box\">\n<div class=\"watch-on-iframe-Z4o_szWyFzQ\" data-yt-video-token=\"Z4o_szWyFzQ\" title=\"Norman's Rare Guitars Documentary Trailer - YouTube\">\n<span class=\"youtube-video-title\">Norman&#8217;s Rare Guitars Documentary Trailer &#8211; YouTube<\/span><br \/>\n<img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/Z4o_szWyFzQ\/maxresdefault.jpg\" alt=\"Norman's Rare Guitars Documentary Trailer - YouTube\" data-aspect-ratio=\"16\/9\" loading=\"lazy\"\/>\n<\/div>\n<\/div>\n<p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"play-button\" viewbox=\"0 0 234.67 165.33\"><path fill=\"red\" d=\"M229.763 25.817c-2.699-10.162-10.65-18.165-20.748-20.881C190.716 0 117.333 0 117.333 0S43.951 0 25.651 4.936C15.553 7.652 7.6 15.655 4.903 25.817 0 44.236 0 82.667 0 82.667s0 38.429 4.903 56.85C7.6 149.68 15.553 157.681 25.65 160.4c18.3 4.934 91.682 4.934 91.682 4.934s73.383 0 91.682-4.934c10.098-2.718 18.049-10.72 20.748-20.882 4.904-18.421 4.904-56.85 4.904-56.85s0-38.431-4.904-56.85\"\/><path fill=\"#fff\" d=\"m93.333 117.559 61.333-34.89-61.333-34.894z\"\/><\/svg><br \/>\n<a rel=\"nofollow\" target=\"_blank\" class=\"watch-on-youtube-Z4o_szWyFzQ\" href=\"https:\/\/youtu.be\/Z4o_szWyFzQ\" target=\"_blank\" data-url=\"https:\/\/youtu.be\/Z4o_szWyFzQ\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\">Watch On <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"youtube-logo\" viewbox=\"0 0 507.9 113.39\"><g fill=\"#fff\"><path d=\"M64.792 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1.738-9.922 3.591-18.65l6.603-29.886h15.869l-18.417 65.68v31.51h-15.754v-31.51M322.115 34.23v71.007h-12.511l-1.39-8.688h-.347c-3.399 6.564-8.496 9.845-15.291 9.845-4.71 0-8.185-1.543-10.425-4.633-2.24-3.087-3.359-7.915-3.359-14.48V34.23h15.985v52.126c0 3.168.348 5.426 1.043 6.776.695 1.353 1.853 2.027 3.475 2.027 1.39 0 2.722-.423 3.996-1.275 1.274-.849 2.22-1.928 2.838-3.241V34.229h15.986m81.995.001v71.007h-12.511l-1.391-8.688h-.345c-3.402 6.564-8.498 9.845-15.292 9.845-4.711 0-8.186-1.543-10.426-4.633-2.24-3.087-3.358-7.915-3.358-14.48V34.23h15.985v52.126c0 3.168.347 5.426 1.041 6.776.696 1.353 1.855 2.027 3.476 2.027 1.391 0 2.723-.423 3.996-1.275 1.275-.849 2.22-1.928 2.839-3.241V34.229h15.985\"\/><path d=\"M365.552 20.908h-15.87v84.329h-15.637v-84.33h-15.869V8.05h47.376v12.858m76.811 53.636c0 5.174-.215 9.229-.639 12.162-.424 2.937-1.139 5.021-2.143 6.255-1.004 1.236-2.357 1.854-4.053 1.854a7.404 7.404 0 0 1-3.65-.927c-1.12-.618-2.026-1.544-2.722-2.78V50.796c.54-1.93 1.467-3.513 2.78-4.749 1.313-1.234 2.74-1.853 4.285-1.853 1.623 0 2.876.637 3.766 1.91.886 1.275 1.505 3.418 1.853 6.43.348 3.011.523 7.297.523 12.857zm14.652-28.964c-.967-4.478-2.531-7.721-4.692-9.73-2.163-2.007-5.136-3.011-8.919-3.011-2.935 0-5.676.83-8.224 2.49a16.926 16.926 0 0 0-5.908 6.545h-.117l.001-37.416h-15.405v100.777h13.204l1.622-6.717h.347c1.235 2.393 3.088 4.285 5.56 5.675 2.47 1.39 5.213 2.085 8.225 2.085 5.404 0 9.382-2.491 11.931-7.471 2.548-4.982 3.823-12.76 3.823-23.341V64.23c0-7.953-.484-14.17-1.448-18.65\"\/><\/g><\/svg><\/a>\n<\/div>\n<p id=\"38f6cbd1-c721-43f8-bdd3-2a602c7666b4\">Gibson has since revealed <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/gear\/electric-guitars\/gibson-offers-new-clues-in-the-search-for-the-back-to-the-future-guitar\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/gear\/electric-guitars\/gibson-offers-new-clues-in-the-search-for-the-back-to-the-future-guitar\">one tell-all feature <\/a>which will help confirm its identity, and <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/gear\/electric-guitars\/gibson-hires-investigative-journalists-to-track-down-the-back-to-the-future-guitar\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/gear\/electric-guitars\/gibson-hires-investigative-journalists-to-track-down-the-back-to-the-future-guitar\">hired two prominent guitar finders<\/a> to aid its quest.<\/p>\n<p>Norman\u2019s Rare Guitars has been at the center of some fascinating guitar stories, and the store is now the subject of <a rel=\"nofollow\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.guitarworld.com\/music-industry\/normans-rare-guitars-netflix-documentary\" data-before-rewrite-localise=\"https:\/\/www.guitarworld.com\/music-industry\/normans-rare-guitars-netflix-documentary\">an all-star Netflix documentary<\/a>.<\/p>\n<p>Music instrument store owners had laughed at him, but 50 years later, it\u2019s Harris doing the laughing.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.guitarworld.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Norman Harris is today revered as one of the world&#8217;s foremost vintage guitar dealers in an ultra-competitive market. But it wasn&#8217;t always like this. He says that his store, Norman&#8217;s Rare Guitars, rose to prominence during a time when other stores steered clear of second-hand gear. It&#8217;s quite the success story. Nowadays, his shop is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1982183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-1982182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/A-lot-of-the-music-stores-didnt-want-to-touch.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1982182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1982182"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1982182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1982183"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1982182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1982182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1982182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}