{"id":1983783,"date":"2025-08-28T01:05:48","date_gmt":"2025-08-28T01:05:48","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1983783"},"modified":"2025-08-28T01:05:48","modified_gmt":"2025-08-28T01:05:48","slug":"netflix-unveils-the-future-of-streaming-with-a-massive-new-approach","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/netflix-unveils-the-future-of-streaming-with-a-massive-new-approach\/","title":{"rendered":"Netflix unveils the future of streaming with a massive new approach"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><i>When you buy through links on our articles, Future and its syndication partners may earn a commission.<\/i><\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Credit: Netflix<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Well, here&#8217;s an outcome you probably didn&#8217;t see coming a few years ago. Netflix, which many observers would pin as the single biggest market force that brought down an empire of brick-and-mortar video stores, is embarking on a big new venture in the US featuring physical locations.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It has clearly looked at the sheer popularity of its many shows and franchises, and decided that it&#8217;s not doing enough to monetise them in the real world, compared to the likes of Disney and its parks, for instance. So, it&#8217;s launching what it calls Netflix House.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The plan is to open large-scale destinations for people to visit if they want to score merch, themed meals and immersive experiences built around the biggest Netflix shows of the day. There are two locations in the initial plan, both in the US. One&#8217;s in Dallas, and the other&#8217;s in Philadelphia, and they&#8217;ll be completely different from each other.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Take the Dallas location. It&#8217;ll open on 11 December this year, and feature large-scale immersive experiences from the world of <em>Squid Game <\/em>and <em>Stranger Things<\/em>, each taking place through a series of carefully-designed rooms that you&#8217;ll move through as a team.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In Philly, meanwhile, Netflix House will open on 12 November, a month earlier, and will offer experiences for fans of <em>Wednesday <\/em>and <em>One Piece<\/em>. Both locations will also feature eateries and stores, and Netflix says that the immersive experiences will be ticketed, with an online booking system likely to follow soon.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">This is fascinating stuff, for a variety of reasons. For one, it acts as an unofficial confirmation of the four shows that Netflix considers to be its biggest and most popular. More widely, though, it&#8217;s a very expensive and high-profile new gamble from a company that&#8217;s so far been almost entirely about the software.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It&#8217;s not totally out of nowhere, though. Through <em>Stranger Things<\/em>, Netflix has been experimenting with real-world experiences, in the form of a team-up with Secret Cinema a few summers ago, and the more recent <em>Stranger Things <\/em>stage show, which has become really popular in both London and New York City.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Whether it works will be super interesting to see \u2013 there will doubtless be a big surge of interest when the locations first open, though. If you&#8217;re in the area, maybe make a note of those dates to see about swinging by to check them out.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Netflix Well, here&#8217;s an outcome you probably didn&#8217;t see coming a few years ago. Netflix, which many observers would pin as the single biggest market force that brought down an empire of brick-and-mortar video stores, is embarking [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1983784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[251062,23191,354184,356554,356555],"class_list":["post-1983783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-immersive-experiences","tag-netflix","tag-netflix-house","tag-physical-locations","tag-real-world-experiences"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Netflix-unveils-the-future-of-streaming-with-a-massive-new.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1983783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1983783"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1983783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1983784"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1983783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1983783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1983783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}