{"id":1984883,"date":"2025-08-28T16:01:43","date_gmt":"2025-08-28T16:01:43","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=1984883"},"modified":"2025-08-28T16:01:43","modified_gmt":"2025-08-28T16:01:43","slug":"universal-heralds-crucial-step-forward-for-our-india-business-as-it-inks-partnership-with-maddock-films-and-new-record-label-mad-for-mussic","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/universal-heralds-crucial-step-forward-for-our-india-business-as-it-inks-partnership-with-maddock-films-and-new-record-label-mad-for-mussic\/","title":{"rendered":"Universal heralds \u2018crucial step forward for our India business\u2019 as it inks partnership with Maddock Films and new record label, Mad For Mussic"},"content":{"rendered":"<p><\/p>\n<div>\n<p style=\"font-weight: 400;\">Universal Music India (UMI) has entered into a strategic partnership with <strong>Maddock Films<\/strong>, one of India\u2019s most prolific Hindi film production studios, and its newly formed music label <strong>Mad For Mussic<\/strong>, led by founder Dinesh Vijan.<\/p>\n<div class=\"mb-advert__uber\">\n<div id=\"uberad\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.musicbusinessworldwide.com\/bandsintown-inks-youtube-deal-to-become-platforms-exclusive-provider-of-concert-listings\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/div>\n<\/div>\n<p style=\"font-weight: 400;\">The partnership will see UMI become <strong>Mad For Mussic\u2019s<\/strong> global strategic partner for future film soundtracks and other businesses and product offerings.<\/p>\n<p style=\"font-weight: 400;\">In a press release, <strong><a rel=\"nofollow\" target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; Universal Music Group [4,222 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/universal-music-group\/\">Universal Music Group<\/a><\/strong> said: \u201c[This] partnership builds on UMI\u2019s artist-focused footprint, and enables UMI to deepen its presence in domestic film music \u2013 the largest music category in India. Moreover, through UMG\u2019s extensive global network, it will provide Mad For Mussic\u2019s repertoire with more international opportunities.\u201d<\/p>\n<p style=\"font-weight: 400;\">Under the leadership of <strong>Dinesh Vijan<\/strong>,\u00a0\u00a0Maddock Films has become well known as an originator in the Hor-com (the Horror-comedy) genre, via franchises like <em>Stree, Bhediya , Munjya<\/em> and the forthcoming <em>Thama<\/em> among others.<\/p>\n<p style=\"font-weight: 400;\">Recent music successes from the firm\u2019s movies include the hit single <em>Pardesiya<\/em> from the movie <em>Param Sundari.<\/em> The track\u2019s official video has racked up more than <strong>50 million<\/strong> <a rel=\"nofollow\" target=\"_blank\" class=\"link-relationship\" title=\"Companies &gt; YouTube [2,068 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/youtube\/\">YouTube<\/a> plays since being released in July.<\/p>\n<hr\/>\n<div class=\"jeg_video_container jeg_video_content\"><iframe loading=\"lazy\" title=\"Pardesiya - Param Sundari | Sidharth M, Janhvi K | Sachin-Jigar, Sonu Nigam, Krishnakali, Amitabh B\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N4wK3NtVRT0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<hr\/>\n<p style=\"font-weight: 400;\">Discussing the Maddox Films deal, <strong><a rel=\"nofollow\" target=\"_blank\" class=\"link-relationship\" title=\"People &gt; Adam Granite [57 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/people\/adam-granite\/\">Adam Granite<\/a>, UMG\u2019s CEO Africa, Middle East, and Asia\u00a0<\/strong>said :\u00a0\u201cThis landmark partnership with Maddock Films signals a crucial step forward for our India business.<\/p>\n<p style=\"font-weight: 400;\">\u201cDinesh Vijan is not just a Hindi film industry veteran, he is a first-class story-teller with an unparalleled ear for music. It is a great privilege for UMI to be able to work on the studio\u2019s forthcoming slate of films, and bring even more incredible Hindi music to audiences the world over.\u201d<\/p>\n<blockquote>\n<p>\u201cThis landmark partnership with Maddock Films signals a crucial step forward for our India business.\u201d<\/p>\n<p><span style=\"color: #000000;\"><strong>Adam Granite, UMG<\/strong><\/span><\/p>\n<\/blockquote>\n<p style=\"font-weight: 400;\"><strong>Dinesh Vijan, founder of Maddock Films<\/strong>\u00a0commented:\u00a0\u201cWe live and abide by the \u2018Content-first\u2019 approach. Our cinema is the cinema of real India \u2013 emanating from the smallest of towns and impacting audiences in the biggest of cities \u2013 in India and abroad.<\/p>\n<p style=\"font-weight: 400;\">\u201cMusic is \u2013 and has always been \u2013 one of the central pillars of my films. UMG is a perfect partner for our ambitions, as we step into the next growth phase of Maddock, developing some of the most sought after movie franchises and creating new genres.\u201d<\/p>\n<p style=\"font-weight: 400;\"><strong>Sanujeet Bhujabal, Managing Director, India &amp; South Asia, UMI<\/strong>\u00a0said: \u201cDinesh Vijan has successfully turned Maddock Films into a content powerhouse with a fearless and forward-thinking approach to storytelling. Their ability to weave tales from our rich and diverse culture, keeping music at the centre has captivated audiences of all backgrounds.<\/p>\n<blockquote>\n<p>\u201cUMG is a perfect partner for our ambitions, as we step into the next growth phase of Maddock, developing some of the most sought after movie franchises and creating new genres.\u201d<\/p>\n<p><span style=\"color: #000000;\"><strong>Dinesh Vijan<\/strong><\/span><\/p>\n<\/blockquote>\n<p style=\"font-weight: 400;\">\u201cThe strategic alliance between the creative prowess of Maddock Films and the global reach of Universal Music Group will bring the essence of Indian culture and context to a global audience.<\/p>\n<p style=\"font-weight: 400;\">\u201cMovies and their music are the central pillars of the rapidly growing Indian music market. With this move, Universal Music India will be at the forefront of the ever-expanding soundtrack market in India.\u201d<\/p>\n<p style=\"font-weight: 400;\"><strong><a rel=\"nofollow\" target=\"_blank\" class=\"link-relationship\" title=\"People &gt; Devraj Sanyal [26 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/people\/devraj-sanyal\/\">Devraj Sanyal<\/a>, Chairman &amp; CEO, India SA ; SVP Strategy, Africa, M. East &amp; Asia, UMI<\/strong>\u00a0said:\u00a0\u201cThis is the perfect time and the perfect partner for us to re-enter the Indian film music space.<\/p>\n<p style=\"font-weight: 400;\">\u201cWe have enjoyed great success at UMI in making ipop and desi hiphop culturally relevant and globally resonant, and it\u2019s time for us to give that same love and respect to film music.\u00a0\u00a0We couldn\u2019t have hoped for a better partner than Dinesh and there is much more to come from us in this space.\u201d<\/p>\n<p>UMI has previously worked on the music of films like <em>Sholay, Deewar,\u00a0 Dostana, Yaarana,\u00a0 Julile Sagar, Shaan, Yeh Jawaani Hain Deewani, Blackmail, Khamoshi, Bombay, Devdas<\/em>, and <em>Sur.<\/em><\/p>\n<p>The Maddox deal marks Universal\u2019s latest expansion in India, building on several strategic moves in recent years.<\/p>\n<p>In June 2024, the company <a rel=\"nofollow\" target=\"_blank\" class=\"underline\" href=\"https:\/\/www.musicbusinessworldwide.com\/sanujeet-bhujabal-named-managing-director-universal-music-india-and-south-asia-viral-jani-appointed-chief-revenue-officer1\/\">appointed Sanujeet Bhujabal as Managing Director, Universal Music India and South Asia<\/a>, following the promotion of Devraj Sanyal to Chairman and CEO.<\/p>\n<p>The previous year, Universal <a rel=\"nofollow\" target=\"_blank\" class=\"underline\" href=\"https:\/\/www.musicbusinessworldwide.com\/universal-music-strikes-strategic-partnership-with-india-based-talent-agency-represent\/\">struck a strategic partnership with India-based talent agency REPRESENT<\/a> to help introduce Indian music culture to global audiences.<span class=\"mb-article__stamp\">Music Business Worldwide<\/span><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.musicbusinessworldwide.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universal Music India (UMI) has entered into a strategic partnership with Maddock Films, one of India\u2019s most prolific Hindi film production studios, and its newly formed music label Mad For Mussic, led by founder Dinesh Vijan. The partnership will see UMI become Mad For Mussic\u2019s global strategic partner for future film soundtracks and other businesses [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1984884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-1984883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/08\/Universal-heralds-\u2018crucial-step-forward-for-our-India-business-as.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1984883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=1984883"}],"version-history":[{"count":0,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/1984883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/1984884"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=1984883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=1984883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=1984883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}