<\/p>\n
Super Sonic Bangkok, held last weekend, was the most recent and boasted a line-up of top global artists including Black Eyed Peas and Camila Cabello.\u00a0<\/p>\n
More is to come. In November, international hip-hop festival Rolling Loud is set to hold its third annual edition in Pattaya. Electronic music events 808 Festival and UK-based Creamfields are taking place in Bangkok in December, while Phuket will host the Electric Daisy Carnival Thailand in January.\u00a0<\/p>\n
Over the next year, Mariah Carey, BLACKPINK, Jackson Wang, Doja Cat and Guns N’ Roses will play standalone concerts in Bangkok.<\/p>\n
\u201cThe music festival scene in Thailand is currently on the rise. The region is cementing its place as a new hub in the global festival landscape,\u201d a spokesperson for Live Nation Tero, the local promoter of Creamfields Asia, told CNA in a statement.<\/p>\n
Thailand has bet on mega-music festivals and high-profile live entertainment events to help cement its place as Asia\u2019s new global stage and reap the tourism and economic benefits that could follow, according to Gary Bowerman, a tourism policy and consumer trends analyst.<\/p>\n
\u201cThailand is serious about investing significant sums into its live performance economy, and is capable of securing major global franchise events,\u201d he said.\u00a0<\/p>\n
The Thai government will spend over 2 billion baht (US$61.5 million) to host Tomorrowland, according to Sorawong Thienthong, the minister of tourism and sports.\u00a0<\/p>\n
\u201cThe challenge now is to leverage that investment to boost both domestic and inbound tourism \u2013 and expenditure,\u201d Bowerman said.<\/p>\n
The country\u2019s tourism industry remains lacklustre. It is set to miss its target of 39 million foreign arrivals in 2025, a number just shy of the 2019 peak of 39.8m. The country recorded 19.3 million foreign tourist arrivals in the first seven months of 2025, 6 per cent below the same period last year.<\/p>\n